LAP Submissions Hearing Kate Porter and Karl Wareham 28 March 2014 - - PowerPoint PPT Presentation

LAP Submissions Hearing

Kate Porter and Karl Wareham 28 March 2014

In Hamilton

• 7 Countdown stores
• Proud to be part of the

community for many years

• Large employer and

contributor to local economy

• Continuing to invest in

Hamilton

• More jobs, more choice +

competition

• All stores currently licensed

7am-11pm (close at either 9pm or 10pm)

We support the new Act

Our customers’ alcohol purchasing

• 18% of customers purchase alcohol

(beer/ wine)

• 16% of customers purchase groceries at the

same time as they buy beer/ wine

• 1.7% of customers purchase beer/ wine only
• 0.3% of customers purchase beer/ wine at the

same time as they buy snacks and/ or confectionery

Hamilton Draft LAP

• Confirms that 18-24 year olds are the key age

group suffering alcohol-related harm in the city

• Proposes a 9am–10pm off-licence restriction

which primarily targets supermarkets (most off- licences not currently open before 9am; bars able to open at 7am in Draft LAP)

• Concerned about prevalence of off-licences in

low socio-economic areas when our supermarkets do not gather in these areas

• Restricts location of supermarkets to business

zone when this is already managed by the District Plan

Young adult shopping behaviour (18-24 yr olds)

• In the average store nationally, between 7am and

9am:

• There are less than 2 beer or wine sales to young adults

per store

• Young adults are the least likely age-group to buy alcohol

from supermarkets during these hours

• Between 9pm and 11pm, Friday and Saturday

nights:

• Less than 15 beer and wine sales to young adults
• Supermarkets account for 3% of young adults’ total

spending on alcohol during these hours

Alcohol sales trends to young adults

Source: BNZ Marketview dataset of national eftpos and credit card transactions broken down by age; cross-referenced with NZ Statistics and Progressive Enterprises’ point of sale data

Who are our customers in Hamilton?

• 7am to 9am
• 152,000 shoppers per year
• 0.4% buying wine or beer only
• 88% are 25 to 70+ years old
• Of these, 9% buy beer or wine
• Of these, 95% buy groceries at the same time
• Per week, there are 6 customers aged under 25

buying beer or wine, or just under 1 per store

• Of these, 5 out of the 6 buy groceries at the same

time

Impact of LAP 9am restriction?

• Earlybird, mainstream grocery shoppers cannot

choose to do a full shop

• Mums, commuters, rural, hospitality buyers, shift

workers

• They will likely shop differently, which could impact

supermarket staffing and hours

• Broad-brush approach and broad-brush impact

rather than targeting problems

• Current national hours are a maximum only – they are

not a right for any or every licensee

• Community, Police and Health have greater input; more

stringent criteria

• Decisions can be made on merit as they are today,

weighing up the specifics of each application

Impact of LAP location restrictions?

• Restricts supermarkets to Business Zones
• Restricts supermarkets in low socio-economic

areas

• Cumulative impact of these controls will have unintended

consequences

• Supermarkets won’t be located where the community

needs them

• Very few suitable sites for supermarkets  the Draft LAP

disproportionately affects supermarkets

• Our supermarkets don’t concentrate in low-socio areas 
• ur review of NZ and Hamilton (2014) establishes this

clearly

• Supermarket location is tightly controlled by the District

Plan (and Proposed District Plan) and this is the best method

• The Draft LAP is not consistent with the PDP eg Rototuna

is not identified as a new business location

Impact of LAP location restrictions?

• Restricts supermarkets near schools and early

childcare facilities

• Supermarkets do not have external advertising of

alcohol

• We don’t receive complaints about children walking

past supermarkets

• Proximity to supermarkets hasn’t historically raised the

same community concerns as proximity to other types

• f off- and on-licences

In summary

• What harm is the Council trying to minimise by a

9am restriction on supermarkets?

• The LAP impacts a substantial number of mainstream

Hamilton shoppers, most of whom are buying a full shop of groceries

• Risks potential investment and development of

supermarkets in the areas where they are needed

• Connect policy to Hamilton’s growth and city

planning + consider wider impacts on jobs and investment

• Let the Act change behaviour and assess impact

before introducing deeper restrictions

• Be tougher on irresponsible applicants; assess on

merit

Thank you for your time