Kings College London Fundraising Campaign Evaluation Themes - - PowerPoint PPT Presentation

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Feb 15, 2023 201 likes •369 views

Kings College London Fundraising Campaign Evaluation Themes Neuroscience & mental Health Leadership & society Cancer Childrens Health Global Power Marketing Silent phase High net worth donors Colleges

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King’s College London

Fundraising Campaign Evaluation

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Themes

Neuroscience & mental Health
Leadership & society
Cancer
Children’s Health
Global Power

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Marketing

Silent phase

High net worth donors
College’s closest contacts
£200m raised

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Marketing

Strands created
Brand and target developed

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Marketing

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Marketing

High profile support

Sir John Major
Desmond Tutu
Ruby Wax
David Dimbleby
Adam Bolton

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Evaluation

Silent phase

£200m raised
Target amount decided
Brand established

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Evaluation

Launch

Campaign awareness
Global reach
Media coverage
Platform for later initiatives

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Evaluation

Campaign success so far

£400m raised so far
Key achievements

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Summary

Integrated marketing campaign
Tested market
Launched globally
£400m generated

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