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FROM ME TO WE FRAMING OUR DISCUSSION QUESTIONS TO THINK ABOUT In - - PowerPoint PPT Presentation
FROM ME TO WE FRAMING OUR DISCUSSION QUESTIONS TO THINK ABOUT In - - PowerPoint PPT Presentation
FROM ME TO WE FRAMING OUR DISCUSSION QUESTIONS TO THINK ABOUT In your line of work WHY do you do what you do? The stakehol olders ders you work with what issues do they care about? How can we use that inform rmation tion to create e
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In your line of work – WHY do you do what you do? The stakehol
- lders
ders you work with – what issues do they care about? How can we use that inform rmation tion to create e prosperity perity and economic c develo lopm pment ent?
QUESTIONS TO THINK ABOUT
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FREE THE CHILDREN
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20 YEARS OF SOCIAL IMPACT
Since our founding in 1995, Free The Children has transformed into a global movement educating and empowering young people to reach their full potential as agents of change. Together with Me to We, we work to foster meaningful social change on a domestic and international level through three platforms:
International Development Domestic Engagement Social Enterprise
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Through Free The Children and its sustainable international development model Adopt a Village, we have been working to break the cycle of poverty in developing communities around the world. Achieved through five pillars: education, clean water and sanitation, health, agriculture and food security, and alternative income and livelihood. Implemented in eight countries: Ecuador, Haiti, Nicaragua, Sierra Leone, Ghana, Kenya, India, and rural China.
EDUCATION AND HOLISTIC COMMUNITY DEVELOPMENT ARE KEY TO CHANGING LIVES.
INTERNATIONAL DEVELOPMENT
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MEASURING THE IMPACTS OF ADOPT A VILLAGE
650+ schools that educate more than 55,000 children daily More than $20 million in medical supplies shipped around the world Over 200,000 meals served to students in Kenya 1 million people with improved access to clean water and sanitation 30,000 women have gained economic self- sufficiency
AWARDS AND RECOGNITION
- World Economic Forum • World
Association of Non-Governmental Organizations • The Roosevelt Institute
- State of the World Forum • World’s
Children’s Prize • Featured Media
REDEFINING CHARITY
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We educate, engage and empower youth in North America and the UK to be leaders in their communities. We Day are events bringing together global superstars and thought-leaders with local heroes and young change-makers to inspire young people to take action on issues that matter. We Act is a year-long service learning program that is cause inclusive, and equips students with the skills to excel academically, in the workforce, and as global citizens.
EMPOWERING A GENERATION TO ACT LOCALLY AND GLOBALLY.
DOMESTIC ENGAGEMENT
We Day events are held across Canada, the US and the UK
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WE DAY: THOUGHT-LEADERS
WE WORK WITH WORLD LEADERS, NOBEL LAUREATES AND RESPECTED GLOBAL THINKERS.
Prince Harry Kofi Annan Martin Luther King, III President Sirleaf Al Gore Malala Yousafzai Queen Noor of Jordan Mikhail Gorbachev Richard and Holly Branson Archbishop Desmond Tutu
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WE DAY: TOP TALENT
WE WO WORK K WITH TH THE BIGGEST T GLOBAL NAMES IN MUSIC AND D ENTERT RTAI AINMENT NT. .
Demi Lovato Jennifer Hudson Orlando Bloom Ellie Goulding Magic Johnson Selena Gomez
Macklemore and Ryan Lewis
Imagine Dragons One Republic Natalie Portman
Other talent include: The Jonas Brothers, Carly Rae Jepson, Seth Rogen, Darren Criss, Austin Mahone, Martin Sheen, Cody Simpson, Flo Rida, Edward Norton, Chad Kroger, Jason Mraz, Avril Lavigne, Laila Ali, Hannah Simone, Shay Mitchell, Nina Dobrev, Coach Pete Carroll.
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WE WORK WITH SOME OF THE BIGGEST AND MOST SUCCESSFUL BRANDS IN THE WORLD. WE ARE PROUD TO ENGAGE NEARLY 250 CORPORATE PARTNERS IN OUR DOMESTIC, INTERNATIONAL AND SOCIAL ENTERPRISE PLATFORMS.
COMPANIES JOINING THE MOVEMENT
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ALBERTA CASE STUDIES
Some incredible Alberta-based companies are already making an incredible difference in their communities! Boardwalk lk Rental l Communities es SMART Technol
- log
- gies
ies Calgary ry Flames es Calgary ry Herald ld Taking action on issues that their staff are passionate about, and inspiring the next generation of leaders. Both companies sponsor We Day Alberta, making the event free to attend for the 16,000 youth in attendance.
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4 million pounds of food collected for local food banks
MEASURING THE IMPACTS OF WE DAY AND WE ACT
$45 million raised for over 1,000 local and global causes +2.3 million youth engaged from 8,000 schools in 800 districts Over 14.6 million hours volunteered
Our Reach
200,000 attendees at at 14 We Day events across Canada, the US and the UK 5+ million followers
- n Social Media
5.7 million watching We Day primetime special broadcasts 20 Front Page newspaper articles last year Over 3.6 billion media impressions earned last year
EMPOWERING YOUTH
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PROVEN RESULTS
Leveraging this holistic approach, we have fostered tangible and measurable transformations, moving the needle on some
- f the greatest social issues of our time.
We have worked with Mission Measurement, a leader in measuring social outcomes, to measure and evaluate the impact of our programs Beyond just the scope and reach of our projects, we are humbled to have witnessed short and long-term behavioural changes, across our platforms.
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DOMESTIC TRANSFORMATIONS
LONG-TERM BEHAVIOURAL CHANGE
- f our alumni continue to volunteer,
- n average 150 hours
80%
- f our alumni continue to donate to
charitable causes
83%
- f our alumni voted in the last national
election
79%
Our domestic engagement programs leave a lasting influence on the behaviors and actions of participants, with a significant number of alumni demonstrating deep civic engagement.
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CONSUMER TRANSFORMATIONS
SHIFTING BEHAVIOUR
Our programs and partnerships have a dramatic impact on consumer behavior, resulting in socially-minded consumers who are eager to reward companies that help them do good.
- ur participants and their parents are 3X more
likely to reward companies that are committed to solving social issues than their peers
3x 3x 51%
- ur participants and their parents are 3X more
likely to actively seek to make purchases that support a social cause than their peers
- f our participants and their parents strongly
prefer to buy products/services from companies that contribute to their community
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EMPLOYEE OUTCOMES
In addition to meaningful impacts on brand and product, our platform also has the ability to transform employee engagement including employee productivity, retention and recruitment.
Companies with engaged employees experience 26% higher revenue per employee
26% 2x
Millennials who frequently participate in employee volunteer activities are 2x more likely to rate their corporate culture as “very positive”
- f Millennials would prefer to work for a company that
provides opportunities to apply their skills to benefit nonprofit organizations
62% 99%
- f BlackBerry employees would be interested in more
- pportunities to volunteer with the BlackBerry Free
The Children partnership
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GOING FROM HERE – WHAT CAN YOU DO?
How can your organization begin to engage your community more effectively, and forge partnerships for future prosperity?
▶ Begin by engaging your employees ▶ Discover the issues that your organization is passionate about ▶ Make a commitment to engage young people in the community in taking action on these issues ▶ Join us at We Day Alberta next year
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"I’m so proud of the partnership Virgin Atlantic has with the amazing Free The Children. I have visited their international development projects and they are remarkable. Their UK schools-based programme is also a pioneering initiative where they are providing young people with skills to become social and environmental entrepreneurs.”
Sir Richard Branson on his involvement across the organization.
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