KICK-OFF SHO WOW BERLIN 2018
ITB 2019: MARCH 6 TILL 10
WOW BERLIN 2018 • 180 students • 15 schools • 8 countries: Belgium, Czech Republic, Denmark, Finland, Netherlands, France, Germany, Italy (Libera Università di Lingue e communicazione (Milano), … • 20 international coaches (1 coach / 10 students)
PROGRAMME 2019 - WOW BERLIN – 6 DAYS Sunday March 3: WOW, nice to get to know you Kick-off show WOW Berlin 2019 Monday March 4: WOW, what a nice city City Rally in Berlin Tuesday March 5: WOW, how creative Creative brainstorm Wednesday March 6: WOW, sooooo big Visit the ITB-fair Thursday March 7: WOW, work work work Teamwork + Product Presentation Friday March 8: WOW, what a show Product Presentations and Award Show
KICK-OFF SHOW WOW BERLIN 2018 Day 1: Sunday March 3: WOW, nice to get to know you
DRESS UP …
ASSIGNMENT
ASSIGNMENT Create a new tour operator with a specific focus (country or region, target group, price, transport, …) and define the USP (unique selling proposition) of the company. Brand this company with : • mission statement • logo • catch phrase
ASSIGNMENT Create the first product of this company; a trip for a group of 20 people (where are they from , type of group, travel time and duration, type of trip,… these are all aspects your team needs to determine). • No matter how long the trip takes, you work out 3 days of it into detail. • You determine and elaborate upon 15 service elements that include transportation, accommodation and entertainment.
KICK-OFF SHOW WOW BERLIN 2018
KICK-OFF SHOW WOW BERLIN 2018
KICK-OFF SHOW WOW BERLIN 2018 2 DELIVERABLES
DELIVERABLE 1: POWERPOINT PRESENTATION • Slide 1: The company 7 slides • max. 1 minute per slide • Mission statement, logo and catch phrase. • To be presented by 2 group members for the Slide 2: The competition jury of coaches on Thursday. • Positioning map of your company in relation to the major • 5 to 8 minutes per group competitors in the home country of one of the group Make it…WOW! members. Deadline Thursday at 15:30 Slide 3: The target group on USB , delivered to • Present your target group with the ‘persona - technique’. Eliza Bruneel at EBC Hochschule. Slide 4: Destination • Where will your customer be going?
DELIVERABLE 1: POWERPOINT PRESENTATION • 7 slides • max. 1 minute per Slide 5: 3 complete days of your programme including your slide • To be presented by 15 service elements 2 group members for • The days of arrival and departure are not included. the jury of coaches on Thursday. • 5 to 8 minutes per Slide 6: Pricing group • Budget or selling price you have in mind (per person). Make it…WOW! Slide 7: Yes we are the best! Deadline Thursday at • Summary of the above mentioned arguments. 15:30 on USB , delivered to Eliza Bruneel at EBC → Why do we have to buy your product? Hochschule. → What is the USP of your product? (1 sentence, 1 word, 1 image)
DELIVERABLE 2: VIDEO INTERCULTURAL TEAMWORK - maximum 3 minutes • Make photos and videos of your work process during Make it…WOW! the whole week and create a creative visualization of the intercultural process . Deadline Thursday at • It is a ‘ the making of’ -video of your product. 15:30 on USB, delivered to Eliza Bruneel at EBC • Use material of the City rally, ITB, the brainstorm Hochschule. session, the best ideas, the worst mistakes,… • Make an original story of it.
GROUPS & COACHES
GROUPS: 8 STUDENTS
KICK-OFF SHOW WOW BERLIN 2018
2 COACHES/ GROUP
KICK-OFF SHOW WOW BERLIN 2018
EUROPEAN GET TOGETHER Hi, I am Eliza from Belgium, nice to meet you, Vicky. Hi, I am Vera from Finland. Hi, I am Chiara from Italy, who are you and where do you come from?
KICK-OFF SHOW WOW BERLIN 2018
KICK-OFF SHOW WOW BERLIN 2018 Day 2: Monday March 4: WOW, what a nice city
KICK-OFF SHOW WOW BERLIN 2018
KICK-OFF SHOW WOW BERLIN 2018
ASSIGNMENT Day 3: Tuesday March 5: WOW, how creative
KICK-OFF SHOW WOW BERLIN 2018
KICK-OFF SHOW WOW BERLIN 2018
KICK-OFF SHOW WOW BERLIN 2018 Day 4: Wednesday March 6: WOW, sooooo big
KICK-OFF SHOW WOW BERLIN 2018 DRESSCODE = PROFESSIONAL
KICK-OFF SHOW WOW BERLIN 2018
KICK-OFF SHOW WOW BERLIN 2018
KICK-OFF SHOW WOW BERLIN 2018 Day 5: Thursday March 7: WOW, work work work
KICK-OFF SHOW WOW BERLIN 2018
KICK-OFF SHOW WOW BERLIN 2018
KICK-OFF SHOW WOW BERLIN 2018 Day 6: Friday March 8: WOW, what a show
KICK-OFF SHOW WOW BERLIN 2018
KICK-OFF SHOW WOW BERLIN 2018 AND THE WINNER IS …
KICK-OFF SHOW WOW BERLIN 2018
COMMUNICATION TOOLS • Facebook WOW Berlin • Instagram: #WOWberlin18 • Student manual • Website WOW Berlin
WOW ONLINE http://app.howest.be/wowberlin https://www.facebook.com/wowberlin https://www.instagram.com/wowberlin2018
KICK-OFF SHOW WOW BERLIN 2018 UPDATES, TIPS & TRICKS … VIA FACEBOOK
LEARNING OUTCOMES
LEARNING OUTCOMES Creating an innovative product for the tourism trade in an autonomous way • Spotting and incorporating travel trends into your product • Generating innovative ideas to answer to market opportunities which are different from the competitor’s offers • Converting, together with others, an innovative idea into a product which is realistic from a selling point of view • Designing and managing a project together with others
LEARNING OUTCOMES Intercultural communicating skills • Using English as communication language in a multicultural group • Developing and practicing intercultural communication skills • Experiencing the implications of differences among cultures for international cooperation • Being able to function in a multicultural and interdisciplinary group
LEARNING OUTCOMES Managing a project and the project processes • Coping with unexpected events disrupting the processes in the project group, and reacting in an adequate manner • Handling a simple conflict situation in a multicultural and interdisciplinary project group • Evaluating the contributions of members of a project group and giving feedback to the project group • Self-evaluation of the own contributions and reflection on own performance
ZZZZZ …
THE AFTERMOVIE
KICK-OFF SHOW WOW BERLIN 2018
PROJECT MANAGER Eliza Bruneel +32 472 054 880 eliza.bruneel@howest.be
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