KICK-OFF SHO WOW BERLIN 2018 ITB 2019: MARCH 6 TILL 10 WOW BERLIN - - PowerPoint PPT Presentation

KICK-OFF SHO WOW BERLIN 2018

ITB 2019: MARCH 6 TILL 10

• 180 students
• 15 schools
• 8 countries: Belgium, Czech Republic, Denmark, Finland, Netherlands, France,

Germany, Italy (Libera Università di Lingue e communicazione (Milano), …

• 20 international coaches (1 coach / 10 students)

WOW BERLIN 2018

Sunday March 3: WOW, nice to get to know you Kick-off show WOW Berlin 2019 Monday March 4: WOW, what a nice city City Rally in Berlin Tuesday March 5: WOW, how creative Creative brainstorm

PROGRAMME 2019 - WOW BERLIN – 6 DAYS

Wednesday March 6: WOW, sooooo big Visit the ITB-fair Thursday March 7: WOW, work work work Teamwork + Product Presentation Friday March 8: WOW, what a show Product Presentations and Award Show

KICK-OFF SHOW WOW BERLIN 2018

Day 1: Sunday March 3: WOW, nice to get to know you

DRESS UP …

ASSIGNMENT

ASSIGNMENT

Create a new tour operator with a specific focus (country or region, target group, price, transport, …) and define the USP (unique selling proposition) of the company. Brand this company with :

• mission statement
• logo
• catch phrase

ASSIGNMENT

Create the first product of this company; a trip for a group of 20 people

(where are they from, type of group, travel time and duration, type of trip,… these are all aspects your team needs to determine).

• No matter how long the trip takes, you work out 3 days of it into detail.
• You determine and elaborate upon 15 service elements that include

transportation, accommodation and entertainment.

KICK-OFF SHOW WOW BERLIN 2018

KICK-OFF SHOW WOW BERLIN 2018

KICK-OFF SHOW WOW BERLIN 2018

2 DELIVERABLES

Slide 1: The company

• Mission statement, logo and catch phrase.

Slide 2: The competition

• Positioning map of your company in relation to the major

competitors in the home country of one of the group members. Slide 3: The target group

• Present your target group with the ‘persona-technique’.

Slide 4: Destination

• Where will your customer be going?
• 7 slides
• max. 1 minute per slide
• To be presented by 2

group members for the jury of coaches on Thursday.

• 5 to 8 minutes per group

Make it…WOW!

Deadline Thursday at 15:30

• n USB, delivered to

Eliza Bruneel at EBC Hochschule.

DELIVERABLE 1: POWERPOINT PRESENTATION

Slide 5: 3 complete days of your programme including your 15 service elements

• The days of arrival and departure are not included.

Slide 6: Pricing

• Budget or selling price you have in mind (per person).

Slide 7: Yes we are the best!

• Summary of the above mentioned arguments.

→ Why do we have to buy your product? → What is the USP of your product? (1 sentence, 1 word, 1

image)

• 7 slides
• max. 1 minute per

slide

• To be presented by

2 group members for the jury of coaches on Thursday.

• 5 to 8 minutes per

group Make it…WOW! Deadline Thursday at 15:30 on USB, delivered to Eliza Bruneel at EBC Hochschule. DELIVERABLE 1: POWERPOINT PRESENTATION

DELIVERABLE 2: VIDEO INTERCULTURAL TEAMWORK

• Make photos and videos of your work process during

the whole week and create a creative visualization of the intercultural process.

• It is a ‘the making of’-video of your product.
• Use material of the City rally, ITB, the brainstorm

session, the best ideas, the worst mistakes,…

• Make an original story of it.
• maximum 3 minutes

Make it…WOW! Deadline Thursday at 15:30 on USB, delivered to Eliza Bruneel at EBC Hochschule.

GROUPS & COACHES

GROUPS: 8 STUDENTS

KICK-OFF SHOW WOW BERLIN 2018

2 COACHES/ GROUP

KICK-OFF SHOW WOW BERLIN 2018

Hi, I am Chiara from Italy, who are you and where do you come from? Hi, I am Eliza from Belgium, nice to meet you, Vicky. EUROPEAN GET TOGETHER Hi, I am Vera from Finland.

KICK-OFF SHOW WOW BERLIN 2018

KICK-OFF SHOW WOW BERLIN 2018

Day 2: Monday March 4: WOW, what a nice city

KICK-OFF SHOW WOW BERLIN 2018

KICK-OFF SHOW WOW BERLIN 2018

ASSIGNMENT

Day 3: Tuesday March 5: WOW, how creative

KICK-OFF SHOW WOW BERLIN 2018

KICK-OFF SHOW WOW BERLIN 2018

KICK-OFF SHOW WOW BERLIN 2018

Day 4: Wednesday March 6: WOW, sooooo big

DRESSCODE = PROFESSIONAL

KICK-OFF SHOW WOW BERLIN 2018

KICK-OFF SHOW WOW BERLIN 2018

KICK-OFF SHOW WOW BERLIN 2018

KICK-OFF SHOW WOW BERLIN 2018

Day 5: Thursday March 7: WOW, work work work

KICK-OFF SHOW WOW BERLIN 2018

KICK-OFF SHOW WOW BERLIN 2018

KICK-OFF SHOW WOW BERLIN 2018

Day 6: Friday March 8: WOW, what a show

KICK-OFF SHOW WOW BERLIN 2018

KICK-OFF SHOW WOW BERLIN 2018

AND THE WINNER IS …

KICK-OFF SHOW WOW BERLIN 2018

COMMUNICATION TOOLS

• Facebook WOW Berlin
• Instagram: #WOWberlin18
• Student manual
• Website WOW Berlin

http://app.howest.be/wowberlin https://www.facebook.com/wowberlin https://www.instagram.com/wowberlin2018

WOW ONLINE

KICK-OFF SHOW WOW BERLIN 2018

UPDATES, TIPS & TRICKS … VIA FACEBOOK

LEARNING OUTCOMES

LEARNING OUTCOMES

Creating an innovative product for the tourism trade in an autonomous way

• Spotting and incorporating travel trends into your product
• Generating innovative ideas to answer to market opportunities which are different

from the competitor’s offers

• Converting, together with others, an innovative idea into a product which is

realistic from a selling point of view

• Designing and managing a project together with others

LEARNING OUTCOMES

Intercultural communicating skills

• Using English as communication language in a multicultural group
• Developing and practicing intercultural communication skills
• Experiencing the implications of differences among cultures for international

cooperation

• Being able to function in a multicultural and interdisciplinary group

Managing a project and the project processes

• Coping with unexpected events disrupting the processes in the project group, and

reacting in an adequate manner

• Handling a simple conflict situation in a multicultural and interdisciplinary project group
• Evaluating the contributions of members of a project group and giving feedback to the

project group

• Self-evaluation of the own contributions and reflection on own performance

LEARNING OUTCOMES

ZZZZZ …

THE AFTERMOVIE

KICK-OFF SHOW WOW BERLIN 2018

PROJECT MANAGER

Eliza Bruneel +32 472 054 880 eliza.bruneel@howest.be