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Biodiversity in Standards, Certificates and Awards in the Tourism Sector WORKSHOP ITB Berlin, Thursday, 06th March 2014, 10:00 12:30, ICC gallery room 35 Biodiversity in Standards, Certificates and Awards in the Tourism Sector Programme 1.


  1. Biodiversity in Standards, Certificates and Awards in the Tourism Sector WORKSHOP ITB Berlin, Thursday, 06th March 2014, 10:00 – 12:30, ICC gallery room 35

  2. Biodiversity in Standards, Certificates and Awards in the Tourism Sector Programme 1. Presentation of the Project ’Integration of Biodiversity Aspects in CSR Processes in Tourism ’ Why does the German Ministry for Environment/Agency for Nature Protection support the project? (Barbara Engels, BfN) • What impacts does tourism have on biodiversity? (Marion Hammerl) • What will the project achieve? (Herbert Hamele, Ecotrans) • How is biodiversity perceived in the German tourism sector? (Stefan Hörmann, GNF) 2. Screening of the Standards/Certificates/Awards in Tourism • Selection, procedure and results of the screening (Daniel Weiss, Adelphi) • Biodiversity as part of the policies and the criteria of the standards and certificates • Biodiversity as criteria of awards 3. Discussion of Exemplary Criteria from the Standards (draft) and Conclusions • Input: Exemplary criteria found in the screening (Marion Hammerl) 4. Next Steps: Strengthening and Support • Optimizing the biodiversity requirements of the standards and awards (Marion Hammerl) • Supporting the awareness raising and promotion of the standards and awards and their certified/awarded tourism businesses and services (Herbert Hamele, Ecotrans) • How tourism associations and further initiatives can support the project (Stefan Hörmann, GNF)

  3. SITUATION 2014 SITUATION 2014 CSR processes in tourism: 140 Standards and certificates …

  4. SITUATION 2014 … and 60 awards

  5. SITUATION 2014 DestiNet.eu Supporting transparency: 200 Certificates & Awards for Sustainable Tourism

  6. SITUATION 2014 Standards & Certificates for Sustainable Tourism in Germany: the choice is not easy! • ECEAT Quality Label - Urlaub auf • Bayerisches Umweltgütesiegel Biohöfen für das Gastgewerbe • Green Globe • Biohotels • Green Key • Blaue Schwalbe • Nachhaltige • Blue Flag Tourismusdestinationen Baden- • CSR Tourismus Württemberg • Ecocamping Certified • Partnerbetriebe Nationale • Eifel - Qualität ist unsere Natur tourism in Naturlandschaften • Germany European Eco-Tourism Labeling • QualityCoast Standard (EETLS) • Travelife Awards • European Ecolabel for tourist • TripAdvisor GreenLeaders accommodation services and camp programme site services • Viabono • European Charter for Sustainable • … Tourism in Protected Areas

  7. SITUATION 2014 The demand side: 40 % of Germans want to travel green!

  8. Biodiversity in Standards, Certificates and Awards in the Tourism Sector Participants Name Initiative Name Initiative Hörmann, Stefan Global Nature Fund Fichtl, Otto Austrian Ecolabel for Kusters, Naut Travelife, ECEAT Quality Label Tourism Lorenz, Robert Green Key International, Blue Balas, Martin Bundeswettbewerb Flag Nachhaltige Marsden, Katrina Adelphi Tourismusregionen Preslmair, Regina Austrian Ecolabel for Tourism Becker, Antje DER Touristik Rein, Hartmut Bundeswettbewerb Burger, Annika CSR Tourism, TourCert Nachhaltige Bürglen, Kathrin Fahrtziel Natur-Award Tourismusregionen Carceller, Elia Adelphi Reiner, Karl Alpine Pearls Debrine, Peter UNESCO/ WHC Salman, Albert QualityCoast & GSTR for Dunkelberg, Dirk DTV, Deutscher Destinations Tourismuspreis (German Szczesinski, Anja WWF Deutschland Tourism Award) Trimborn, Ralf Inspektour/ NNL - Engels, Barbara BfN Wattenmeer Friedrich-Hölscher, Partnerbetriebe Nationale Weiss, Daniel Adelphi Heike Naturlandschaften Gruber, Ludwig Biohotels Werbeck, Inga Fahrtziel Natur-Award Hamele, Herbert Ecotrans Marie Zimmer, Peter Green Globe Certification Hammerl, Marion Ecotrans

  9. Biodiversity in Standards, Certificates and Awards in the Tourism Sector 1. Presentation of the Project ’Integration of Biodiversity Aspects in CSR Processes in Tourism ’

  10. 1. Presentation of the Project ’Integration of Biodiversity Aspects in CSR Processes in Tourism’ Why does the German Ministry for Environment/ Agency for Nature Protection support the project? Barbara Engels, BfN

  11. 1. Presentation of the Project ’Integration of Biodiversity Aspects in CSR Processes in Tourism’ What impacts does tourism have on biodiversity? Marion Hammerl Impacts on nature /ecosystems /biodiversity are widely analyzed, well known and documented! Degradation and destruction of ecosystems Reduce /aviod restrictions Tourism infrastructures – Emissions, in protected areas because often in prestine regions, waste, waste water, of tourism development protected areas, hotspots noise (e.g. lakes, rivers, (example Mallorca) of biodiversity coasts, beaches), CO² and other Transport Greenhouse Gas infrastructure, e.g. emissions contributing Indirect roads, airports, parkings to Climate Change

  12. 1. Presentation of the Project ’Integration of Biodiversity Aspects in CSR Processes in Tourism’ What impacts does tourism have on biodiversity? Overexploitation of natural resources Exeedance of the carrying Lack or no acceptance of High water consumption capacity of a landscape management plans / land in regions with water /destination use plans shortage Recreational activities Exploitation of wild life Acceptance of selling with high impact on without respecting rules illegal products (e.G. biodiversity, e.g. heli /scientific advise, without CITES) skiing, well trained guides Offering /promoting Purchase of activities against animal unsustainable produced welfare (zoos not products (food, fullfilling international souvenirs etc.) standards, dolphinarios .

  13. 1. Presentation of the Project ’Integration of Biodiversity Aspects in CSR Processes in Tourism’ What impacts does tourism have on biodiversity? Invasive Species Cruise Ships Design of premises (hotel Introduction of non (e.g. water tanks), outdoor facilities) with native fish species for souvenirs (e.g. non native plants fishing galapagos turtle) Emissions /Contamination Climate Change

  14. 1. Presentation of the Project ’Integration of Biodiversity Aspects in CSR Processes in Tourism’ What will the project achieve? Herbert Hamele, Ecotrans Aims • Integration of Biodiversity Aspects in CSR Processes in Tourism: standards, certificates, awards • Raising sensitivity and interest of tourism businesses to protect biodiversity and to make CSR processes, certification and participation at awards part of their management • Raise travellers ‘ attention for the value of biological diversity: through the communication channels and tools of the tourism sector • Primary partners: labels, standards, awards for sustainable tourism: tour operators, travel agents, hotels and camping, restaurants, destination management organisations

  15. 1. Presentation of the Project ’Integration of Biodiversity Aspects in CSR Processes in Tourism’ What will the project achieve? Herbert Hamele, Ecotrans Results will include:  Checklist „ Biodiversity “ for various tourism sectors  Exemplary integration of effective criteria for biodiversity conservation with at least 2 CSR processes (Standards, Labels)  Case descriptions of examples for successful integration of biodiversity in business management and CSR reporting  Nationwide knowledge base for sustainable tourism in Germany on DestiNet: contacts, topics, background information, good practice examples, exemplary businesses and destinations, practical tools (incl. labels and awards ) , „ green travel map “, a.o.

  16. 1. Presentation of the Project ’Integration of Biodiversity Aspects in CSR Processes in Tourism’ How is biodiversity perceived in the German tourism sector? Stefan Hörmann, GNF Result of a Survey implemented September 2013 - January 2014 17 representatives of tourism businesses and tourism associations in Germany : • 8 tour operators (large and SMEs) • 4 destination marketing organisations • 3 tourism umbrella associations • 2 accommodation companies /hotels Qualitative interviews – Key topics: • Understanding and relevance of biodiversity • Relevance of biodiversity in CSR processes • Assessing the deficits of and the need for information on biodiversity • Demand for information and information brokering

  17. 1. Presentation of the Project ’Integration of Biodiversity Aspects in CSR Processes in Tourism’ 1. Understanding of Biodiversity and Relevance Dominating: species diversity and protection of species followed by the aspect of landscape conservation Rare: Biodiversity underpinning ecosystem services – ecosystem services Commitment to protect biodiversity is high among all respondents: • Awareness Raising among customers (flyers, tours, ..) • Ressources conservation (water, waste, local products) • Species protection projects (nesting boxes ,…) Relevance is considered high for economic reasons => Dependence on intact nature => Attractive destinations as competitive advantage

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