KEY NUMBERS Group CEO Lycamobile Global growth in MVNOs is - - PowerPoint PPT Presentation

Christopher Tooley Group CEO Lycamobile

MVNO INDUSTRY- KEY NUMBERS

Global growth in MVNOs is established

992 Independent MVNOs 260 MVNOs owned by MNOs 72 countries with MVNOs in

• peration

MVNOs account for 11% of the EU Mobile market 128% mobile penetration average rate in these countries (vs. 97% global average)

Source GSMA 2014

MVNO INDUSTRY- KEY NUMBERS

MVNOs are skewed towards mature mobile markets

Eight categories of MVNO

WHAT’S DRIVING SUCCESS ?

For consumers, regulators & government:

• Increase innovation
• Increase choice
• Increase mobile adoption
• Drive down costs for consumers

Regulatory & strategic growth drivers:

• Regulatory policy is increasing

competition

• Growing interest from ISPs and

device manufacturers in MVNO plays

Founded in 2006, Lycamobile is now the world’s largest International MVNO Lycamobile is a prepaid mobile SIM card provider that provides low-cost, high- quality international & national calls & has acquired over 14 million customers across 19 countries A Mobile Virtual Network Operator, Lycamobile has become a global brand synonymous with connecting customers with their loved ones across the world at the lowest possible cost & highest quality

WHO WE ARE

Lycamobile World

2008 2006 2007 2009 Lycamobile

21CTN

Lycamobile

The Netherlands

Lycamobile

Belgium

Lycamobile

Norway, Sweden Denmark

Lycamobile

Switzerland

Lycatel

achieves mission

Lycamobile

United Kingdom

Lycamobile

Italy

LBOS Lycatech Lycamobile

Spain Australia

2011 Lycamobile

France, Poland Ireland, Germany

2010 2012 Lycamobile

USA

2013 2015 2014 Lycamobile

Portugal

Lycamobile

5 Additional Nations - TBC

Lycamobile

Romania

Lycamobile has over 50% of the ethnic International Markets In these countries (ex USA)

Lycamobile annual turnover over €1.4 billion Global leader – International mobile sector Over 14 million active customers across 19 countries 1 million + retail points of sale Over 37 billion minutes of annual voice A customer services centre in 5 countries speaking over 20 languages Over 5000 staff globally Our service is now available to 80% of the EU population

WHO WE ARE

AWARDS & INDUSTRY RECOGNITION

Lycamobile represents a significant segment of the mobile marketplace

22.6 2.5 3.0 4.0 14.0 14.1 20.0 1.7 1.9 1.0

Estimated Number of Subscribers (Top 10 MVNOs)

MARKET SHARE

DISTRIBUTION PARTNERS

MARKETING & ADVERTISING

MARKETING & ADVERTISING

Lycamobile & West Ham United

Exclusive Mobile Partner to West Ham United Hospitality at every Premier League match LED, Backboard media & extensive in- stadia branding at the Boleyn Ground Access to West Ham United players & Sam Allardyce Sponsors of the Lycamobile Cup for Under-12 & Under-14 year olds in the Newham & Tower Hamlets areas of London

Lycamobile & International Test Cricket

To launch & publicise a Lycamobile Cricket SIM card to existing customers & cricket fans To raise revenue for the Test Match Grounds & Cricket United

KEY CAPABILITIES

DISTRIBUTION ETHNIC CUSTOMER BASE INTERNATIONAL CALL TERMINATION CUSTOMER SERVICE TECHNOLOGY MANAGEMENT TEAM ECONOMIES OF SCALE FINANCIAL RESOURCES BRAND PRODUCT & SERVICE EXCELLENCE

Wholesaler Lycamobile Retailer Consumer EPOS Top Up Add Value Multiple agreements with EPOS providers Extensive range of highly visible and accessible retailers Resulting in ease of use for customers to top up wherever they are whenever they need to Channel Product innovation, price & quality communicated at POS by intense merchandising to create consumer PULL Buy low Stock the channel in depth with the product Sells low at the point of sale where the Lycamobile brand is built As a result Lycamobile dominates the category amongst the target consumer market Lycamobile has the distribution and marketing strength to PUSH product through the distribution chain supported by promotional and advertising campaigns Strategy SIM Sales

Full MVNO Benefits

 LM Operates as a Full MVNO with its own core infrastructure  Provides all of the value chain including SIM Development, Sales & Marketing, MNP, Interconnect as follows:

MNO Lyca Number Range allocations and hosting IMSI allocation SIM Card management IN SCP HLR SMSC USSD IVR/VMS GGSN Core Network Carriers Interconnect Billing and Mediation Roaming Partners Professional Channels MNP Radio MSC-VLR SGSN Emergency Call IR 21 IMEI Blocking TAP Records Lawful Interception

Network Architecture

LM

LM will install all the needed technology to integrate with the host MNO The MNO simply needs to provide the airtime and network interconnection

Global On-Net Network Architecture

LM

Lycamobile’s Unique sales proposition

The Future is bright and includes MVNOs

New players

• 2014 – Whatsapp, Xiaomi, Alibaba
• 2015 – Google?

New markets

• First MVNO licences in China in 2014,

Africa, Middle East Latam and Far East

• pening up

Huge opportunities ahead

• MVNOs currently available in less than a

third of countries worldwide

• Mobile maturing rapidly – MVNOs needed

to reach 100% penetration

• More MVNOs encouraged by regulators

as mobile consolidates globally