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www.jtsingh.com
Attract more people and businesses!
www.jtsingh.com Attract more people and businesses! A place should - - PowerPoint PPT Presentation
www.jtsingh.com Attract more people and businesses! A place should - - PowerPoint PPT Presentation
www.jtsingh.com Attract more people and businesses! A place should reveal its personality, emphasize its sense of purpose and play to its strengths! Differentiate or Fade Away! DNA PlacePrinting Process Step 1: Identify the current story that
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A place should reveal its personality, emphasize its sense
- f purpose and play
to its strengths!
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Differentiate or Fade Away!
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DNA PlacePrinting Process
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Step 1: Identify the current story that dominates about the place.
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Step 2: Decide what the story should and could be. (Unifying DNA)
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Experience the cultural diversity of India
Home away from Home
Local Cultural Vacation
Spice up your day
Message 1 Message 3 Message 2
Aimed at South Asians Aimed at non South Asians and younger generation South Asians Aimed at all
Unifying DNA
- f Gerrard
India Bazaar
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Step3: Formulate creative and achievable ‘symbolic actions’ to make the story stronger, truer and easier to spread.
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Gerrard India Bazaar Cabbagetown Kennedy rd BIA
Brief Snapshot
- f Three
DNA PlacePrint Projects
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Gerrard India Bazaar DNA
Objective: To align the identity of the
place with its experience that is perceptibly authentic. And to replace current unhelpful perceptions with more compelling ones and to create certain fresh perceptions where there were none before.
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Current Story that Dominates about Gerrard India Bazaar…
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Characterless Streetscape
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Indian Themed Public Art on Planters
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Indian Floor Art
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Cabbagetown DNA
Objective: To replace current unhelpful
perceptions with more accurate, up‐to‐date and compelling ones and to create certain fresh perceptions where there were none
- before. And most importantly, to answer
the questions: Why Cabbagetown? and why does it matter?
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Current Story that Dominates about Cabbagetown…
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A Quic A Quick Note on k Note on Reckoning w ith
- ning w ith
Ne Nega gativ tive Perceptions… ceptions…
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Free the Children Headquarters Film Festivals Com m unity festivals Unique restaurants and pubs
Arts and Crafts Festival
Publishers and Writer workshops Famous Writers Music Studios Famous music artists U for Change Unique Shops Toronto Dance Theatre for Children
History: creative people (www.cabbagetownpeople.c a)
Dance Umbrella of Ontario
Dance Umbrella
- f Ontario
Heritage and Architecture Public Art
Gay community
Cultural Diversity Economic class diversity Cabbagetown Community Arts Centre Jet Fuel Creative Class population
An Overwhelming Plethora of Evidences that Cabbagetown is full of Creativity
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An All‐ embracing Creative Oasis!
Creative Ecosystem
Community Vibes
Authentic Physical Beauty
- Creative people
- Creative amenities (dance
school, music studio’s, publishers, workshops, etc)
- Unique shops
- Festivals
- Film festivals and arts and
craft festival
- Creative agencies
- and so much more…
- Architecture
- Riverdale farm
- Heritage
- Unique shops
- Gardens
- Parks
- Strong sense of community
pride
- Friendly people
- Different cultures and
economic classes living in harmony
- Creative community
- Gay community
- Community centres and
associations
Message 1 Message 3 Message 2
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Inclusive Creativity
- ver Exclusive
Creativity! Cabbagetown + Creativity = RELEVANCE!
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Flags are in the Residential Area but none in the BIA strip!
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The ‘Cabbatownishness’ should be in the details.
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Kennedy rd DNA
Objective: To meaningfully raise the
profile of Kennedy rd BIA in the minds of people. And most importantly, to answer the questions: Why choose Kennedy rd BIA and why does it matter?
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Not your typical BIA
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“Furniture and electronics”
“Scarborough” BIA??
“where??”
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Furniture Drapery Computers Electronics Flooring Carpets Pets and Pet Stuff BBQ’s Swimming Pools Appliances Gardening Grocery Car Repair Home Improvement Blinds
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The hub for ‘home stuff’
Comparison Shopping
Message 1 Message 3 Message 2
Kennedy 401 is the “go to place” for all your home needs. (Furniture, electronics, computers, appliances, carpets, mattress, flooring, pets, pools, gardening, patios, and much more.) Kennedy 401 has the largest collection of home related stores in the GTA. With them all conveniently located on one street, you have a variety of options and can compare prices. People improve their homes to improve their everyday life and sense of
- belonging. A house has no
soul until it becomes a
- home. This message is
designed to entice people to invest in heir homes and to remember Kennedy rd BIA from an emotional sense as to where they purchased the things to improve their home.
To Create a Better Everyday Life for Many People!
Making Houses into Homes
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Improve Walkability
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Donate Furniture‐Give and watch what comes back!
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By and large, your PlacePrint report is a meaningful and purposeful interpretation
- f your community, captured in a narrative
- platform. It is kind of a ‘cookbook’, from
which local stakeholders can develop their
- wn menu and dishes. The story of a place
can be different things to different people. But the important aspect is that these interpretations are derived from the same
- platform. And the ‘on brand’ symbolic
actions bring life to the story.
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It’s not about making places better.
It’s about making places matter!
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1 (416) 893‐2170 www.jtsingh.com