JORGE, TEODORA, FINAL JASPER & YAN-TING PRESENTATION What are - PowerPoint PPT Presentation

JORGE, TEODORA, FINAL JASPER & YAN-TING PRESENTATION

What are we going to talk about? • Research question • Research • Insights • Concept • Workshop • Customer Journey Map Media Use •

Research Question. How can we engage 50 – 65 yr. old people to join up with their neighbourhood and switch to green energy?

Insights. • Not well-enough informed. • Need help with calculations and personal planning. • Process not clear enough. • The fact that they save costs and efgort when doing it together is not clear enough. • Very cautious not to be tricked and to have to pay more than necessary. • Want to be sure that their investments are worth it. • Individually don’t think the rest will want to join.

Concept. We are more than just neighbours, we are The neighbourhood becomes a team! more than only a neighbourhood. The people form a team and by joining each member makes a promise to start making chang- es to their house to save energy. Everyone who joins the team re- ceives a badge of recognition.

Customer Journey Map. Poster Workshop Homework Flyer Website Presentation Saving Energy Evaluation Party Exercise Sticker Inviting Team Work Sticker Inviting Sticker

Workshop. 1. Presentation 2. Preparation exercise – the diagram 3. Teaming up 4. Creating a plan of action (homework) 5. Implementing the plan (doing the homework) 6. Evaluation 7. Formation of new teams 8. Make new plan of action (homework) and carry it out

Workshop. Goal of the workshop The goal of the workshop is to make people join Buurkracht and make an investment and later inspire their neighbours to join as well. They will not only save energy but also build a relationship with the neighbours and feel like a group. Structure of the workshop The structure of the workshop is: workshop (1 evening) + homework (2 months) + evaluation (part of next workshop). How to get know about the workshop? News about the workshop taking place will be spread through the use of posters on bus stops and supermarkets; distributing flyers around the houses and pinning them on notice boards in supermarkets. There will be a link to the website, where they can find further information.

Workshop. Posters & Flyers ONDERZOEK SAMEN MET DE BUURT NAAR GOEDE OPLOSSINGEN! Buurkracht is samenwerken met de hele buurt om eindelijk eens samen energie te krijgen van energie besparen. Omdat samen een stok achter de deur is. En voordelig. Buurkracht is gestart door Enexis Hold- ing N.V. Maar er is geen Buurkracht zonder gemeenten, buurten, enthousiaste bewoners, slimme meters en bespaaracties. Buurkracht, dat zijn we allemaal samen. Buurkracht brengt mensen en wensen in een buurt bij elkaar om daarmee aan de slag te gaan met energiebesparing. Want samen is dat een stuk makkelijker. En leuker. Buurkracht geeft inzicht, ondersteunt, en levert energiebesparingen op voor alle huishoudens die meedoen. Soms wel 50%. Daar word jij toch ook warm van? Energiebesparing staat volop in de belangstelling. En toch komt het vaak moeilijk van de grond. Want: waar te beginnen? Hoe? Welke leverancier handelt en adviseert in mijn belang? Wat levert mijn invest- ering op? Alleen komen mensen er vaak moeilijk uit. Onderzoek laat zien dat buurtinitiatieven wél tot resultaat leiden. Buurkracht helpt hierbij door het proces te begeleiden, barrières weg te nemen en de buurt door afhaakmomenten heen te trekken. Gratis en zonder commercieel oogmerk. BUURKRAC HT www.buurkracht.nl/ join

Workshop. Workshop starts 1.Presentation 2.Table Exercise 3.Teamwork 4.Homework 5.Evaluation 6.Party

Workshop: 1. Presentation. 20:00 General introduction of the whole project and explanation of the different ways of saving energy and the investment that each one requires, as well as an explanation of how to sign up for the project.

Workshop: 2. Table Exercise. • Everyone gets a house diagram • Write down energy saving methods, classified in how much cost they require

Workshop: 2. Table Exercise. Mini-presentations on different tables 4 tables with ‘mentors’ giving more detailed information about the different costs, that the various energy-saving methods require. [ Workshop Exercise ] A B C D € 0 – 100 € 100 – 1000 € 1000 – 2000 € +2000 Change in 10 minutes to discuss each topic

Workshop: 2. Table Exercise. Table topics based on costs Investment € +2000 €1000 – 2000 €100 – 1000 € 0 – 100 A B C D Amount of energy saving

Workshop: 2. Table Exercise. Diagram Finish filling in energy-saving methods in the house diagram.

Workshop: 3. Teamwork. All participants get divided into smaller teams, concentrating on specific methods of saving energy, according to the costs they require. [ Teamwork ] A B C D € 0 – 100 € 100 – 1000 € 1000 – 2000 € +2000

Workshop: 4. Homework Homework 1 Creating a plan of action: Each team discusses with December Januari Febuari each other what course Week 1 Week 1 Week 1 of action they’re going Vervang de lampen Muur isolatie to take in the next few Week 2 Week 2 Week 2 months. They brain- Zet het internet ‘s nachts uit storm, ask questions, get Week 3 Week 3 Week 3 the chance to have their Dubbel glas isolatie personal situation con- Week 4 Week 4 Week 4 sidered. They make a clear step-by-step plan.

Workshop: 4. Homework Homework 2 Invite more neighbours to join the teams Sticker signal - put a sticker on your wall/window. This shows the others in the neighbourhood that their neighbours are engaged in saving energy. IK DOE IK BEN IK BEN MEE AAN ONDERDEEL VAN EEN BUURKRAC HT! BUURKRAC HT! BUURKRAC HTER! OOK IK MEE DOEN? BESPAART U OOK MEE? BESPAAR U BENT VAN IK WEL! ENERGIE! HARTE WELKOM!

Workshop: 4. Homework Implementing the homework (in the next two months) • In the next two months all participants follow their individ- ual action plan. They change aspects of their lifestyle, • in order to save energy. • They place the sticker on their window. • They also try to invite more neighbours to join the project. • In the meantime they can make an appointment with the mentor to discuss the progress and ask questions. This way they will feel supported and secure in their choices.

Workshop: 5. Evaluation Each person calculates what % of energy they saved in the last 3 months. They compare the results with each other. The ones with the biggest % of saved energy give feedback to the others about what worked well with them. Party. Each workshop can be ended with some drinks and cake and a casual atmosphere so everyone can really get to know each other. This will invoke even more the feeling of belonging to a group. Workshop again. • Formation of new teams: Everyone joins a new team with a different level of investment, from what they’ve just done. • Make new plan of action (homework) and carry it out.

Thank you for your attention! JORGE, TEODORA, FINAL JASPER & YAN-TING PRESENTATION