Jennifer Robertson Bureau of Transportation Safety Wisconsin Tribal - - PowerPoint PPT Presentation

Jennifer Robertson Bureau of Transportation Safety Wisconsin Tribal Transportation Conference

 Transportation Safety in Wisconsin  Texting and Distracted Driving  Distracted Driver Simulator

555

traffic fatalities in 2015

41,653

traffic injuries in 2015

1932-2015 Persons Killed

WHAT IS DISTRACTED DRIVING?

away from the primary task of driving. All distractions endanger driver, passenger, and bystander safety. These types of distractions include:

There are three main types of distraction:

 Visual—taking your eyes off the road;  Manual—taking your hands off the wheel; and  Cognitive—taking your mind off what you are

doing.

Text messaging requires visual, manual, and cognitive attention from the driver, so it is by far the most alarming distraction.

Texting While Driving Causes:

• 1. 1,600,000 crashes per year – National Safety

Council

• 2. 330,000 injuries per year – Harvard Center for

Risk Analysis Study

• 3. 11 teen deaths EVERY DAY – Ins. Institute for

Hwy Safety Fatality Facts

• 4. Nearly 25% of ALL car crashes

1.

About 6 times more likely to cause an accident than driving intoxicated

2.

The same as driving after 4 beers – National Hwy Transportation Safety Admin.

3.

The number one driving distraction reported by teen drivers

1.

Makes you 23X more likely to crash – National Hwy Transportation Safety Admin.

2.

Is the same as driving blind for 5 seconds at a time – VA. Tech Transportation Institute

3.

Takes place by 800,000 drivers at any given time across the country

4.

Slows your brake reaction speed by 18% – Human Factors & Ergonomics Society

5.

Leads to a 400% increase of eyes off the road

A 2010 survey from the Pew Research Center reported that more than one in four American adults said they have texted while driving — the same as driving-age teenagers. “While previous research has shown that one in four teen drivers text at the wheel, this data suggests that adults are now just as likely to engage in this risky behavior,” said Mary Madden in a statement. Madden is a senior research specialist at the Pew Research Center's Internet & American Life Project and co-author of the report.

 A 2006 study by researchers at the University of

Utah that involved a driving simulator showed that people who talk on their cell phones while driving are as impaired as drunk drivers. In fact, text-messaging drivers may be even more dangerous: While some of the participants crashed their virtual vehicles while sober and chatting, none of them crashed while drunk.

 From Tech News Daily 2/26/10

 346.89(3)(a)  No person may drive any motor vehicle while

composing or sending an electronic text message

• r an electronic mail message.

 "Drive" means the exercise of physical control

• ver the speed and direction of a motor vehicle

while it is in motion.

 Using a cell phone is against the law for any

driver with;

• A probationary license or instructional permit, except for

an emergency

• The law applies to all drivers with a permit or

probationary license, not just those under the age of 18

• Many agencies ban the use by policy

driving a CMV.

hand-held mobile telephone while driving a CMV.

 Driving means operating a commercial motor

vehicle on a highway, including while temporarily stationary because of traffic, a traffic control device, or other momentary delays.

 Driving does not include

• when the driver has moved the vehicle to the side of, or
• ff, a highway where the vehicle can safely remain

stationary.

Emergency exception.

• Using a hand-held mobile telephone is permissible by drivers of

a CMV when necessary to communicate with law enforcement

• fficials or other emergency services.



Speakerphones, hands-free and earpieces are OK



One button operation only



Can’t move from normal seat belted location to operate single button



Dialing must be by ONE button push

• r voice activated

 Wisconsin's texting ban is a primary enforcement

law

 Vehicle must be in motion  OK to text or email while stopped  Texting and e-mailing on a phone look very similar

to dialing it

 Need driver to admit it  Your experiences in court?

driving prosecution ended Friday with a Sun Prairie woman receiving a year in prison for the death of a UW-Madison student on East Johnson Street in 2010.

rejected recommendations of probation for Stephanie Kanoff, 21, by the state Department of Corrections and by Kanoff's lawyer, Murali Jasti, saying that giving Kanoff probation would unduly depreciate the seriousness of the crime.

homicide by negligent driving for the Oct. 24, 2010 death of Dylan Ellefson, 21, who was behind his disabled car when he and his car were struck by Kanoff's minivan. Kanoff will also serve two years of extended supervision after her release from prison.

guilty because of the time she had spent on her phone after leaving work minutes before the crash, not necessarily because they found she was texting at the moment of the crash.

 Social Norming

• Pledge program
• Paid and earned media

 Education

• “It Can Wait” Program
• Posters, web sites, videos on line

 Enforcement

Theresa Nelson Public Information & Outreach Specialist Bureau of Transportation Safety, Wisconsin State Patrol 608-709-0062 TheresaM.Nelson@dot.wi.gov