Investor P Prese sent ntat ation Ap Apri ril 2020 2020 For - - PowerPoint PPT Presentation

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Investor P Prese sent ntat ation Ap Apri ril 2020 2020 For - - PowerPoint PPT Presentation

Investor P Prese sent ntat ation Ap Apri ril 2020 2020 For orwa ward Loo Lookin king Statements SAFE HARBO RBOR R STATEM EMENT ENT UNDER T NDER THE PRI RIVATE SEC ECURI RITIES LITIGATION N REF REFORM RM ACT OF 1995 This


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Investor P Prese sent ntat ation Ap Apri ril 2020 2020

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SAFE HARBO RBOR R STATEM EMENT ENT UNDER T NDER THE PRI RIVATE SEC ECURI RITIES LITIGATION N REF REFORM RM ACT OF 1995

This presentation and related statements by management contain forward-looking statements (as such term is defined in the Private Securities Litigation Reform Act of 1995), which are based on the views and beliefs of management, as well as assumptions and estimates made by management.. All forward- looking statements made by the company involve material risks and uncertainties and are subject to change based on many important factors, some of which may be beyond the company’s control. Words such as "estimate," "project," "plan," "believe," "expect," "anticipate," "intend," “potential,” “will,” and similar expressions may identify forward-looking statements. Our forward-looking statements include, but are not limited to, statements regarding our corporate strategy and the ability of our offering of new convertible senior unsecured notes to minimize COVID-19 business disruptions. Except as may be required by applicable law, we undertake no obligation to publicly update or revise any forward-looking statements whether as a result of new information, future events or otherwise and even if experience or future changes make it clear that any projected results expressed or implied therein will not be realized. The following factors, in addition to the risks disclosed in Item 1A., Risk Factors, of the company’s Annual Report on Form 10-K for the fiscal year ended February 1, 2020 and our subsequent reports filed with the SEC, in some cases have affected, and in the future could affect, the company's financial performance and could cause actual results to differ materially from those expressed or implied in any of the forward-looking statements included in this presentation or otherwise made by management: the anticipated impact to consumer demand and our supply chain due to the spread of the coronavirus (COVID-19); the risk that the company’s operating, financial and capital plans may not be achieved; our inability to anticipate customer demand and changing fashion trends and to manage our inventory commensurately; seasonality of our business; our inability to achieve planned store financial performance; our inability to react to raw material cost, labor and energy cost increases; our inability to gain market share in the face of declining shopping center traffic; our inability to respond to changes in e-commerce and leverage omni-channel demands; our inability to expand internationally; difficulty with

  • ur international merchandise sourcing strategies; challenges with information technology systems, including safeguarding against security breaches; and

changes in global economic and financial conditions, and the resulting impact on consumer confidence and consumer spending, as well as other changes in consumer discretionary spending habits, which could have a material adverse effect on our business, results of operations and liquidity.

1

For

  • rwa

ward Loo Lookin king Statements

NON ON-GAAP AAP FINANCIAL AL MEAS ASURES

This presentation contains certain financial measures that differ from what is reported under generally accepted accounting principles (“GAAP”). These non- GAAP financial measures include adjusted EBITDA, free cash flow and levered adjusted free cash flow, which management believes provides investors with useful supplemental information to evaluate the Company's ongoing operations and to compare with past and future periods. Management also uses certain non-GAAP measures internally for forecasting, budgeting, and measuring its operating performance. These measures should be viewed as supplementing, and not as an alternative or substitute for, the Company's financial results prepared in accordance with GAAP. The methods used by the Company to calculate its non-GAAP financial measures may differ significantly from methods used by other companies to compute similar measures. As a result, any non-GAAP financial measures presented herein may not be comparable to similar measures provided by other companies. A reconciliation of the Company's non-GAAP measures used in these materials to the most directly comparable GAAP financial measures has been provided to you in the appendix to this presentation.

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2

Compan any O Overvie iew

 AE

AEO operates two of the most popular brands in the market today, American Eagle and Aerie

− Amer

erican Eagl gle, famous for its leading jeans collection, also offers a broad assortment of clothing and accessories aimed at 15 to 25 year olds

− Aerie

rie, rooted in body positivity and empowerment, is

  • ne of the fastest growing specialty retail brands. We
  • ffer intimates, soft apparel, sleepwear, swim and

personal care products

 Broad customer reach through a strong digital business,

leading omni-channel capabilities and a fleet of 1,095 company-owned stores and 217 licensed store locations Bu Busin iness D Des escrip iptio ion

$3,522 $3,610 $3,796 $4,036 $4,308 13.3% 14.2% 13.0% 12.6% 11.5% 2015A 2016A 2017A 2018A 2019A

His istoric rical P Per erformance

Com Comp Sales:

7.0% 3.0% 4.0% 8.0% 3.0%

Revenue

  • Adj. EBITDA Margin

Two H High ighly ly-Recogniz ized Lea Leadin ing Bra Brands Marke ket-Lea Leadi ding O g Online e Presence

Stores 71% Online Penetration 29%

33% 33%

Q4’19 AEO

  • nline penetration

46% 6%

Q4’19 Aerie online penetration Our brands are connected under the core tenet of REAL, which is inclusive, optimistic and celebrates self-expression. Our purpose is to show the world that there’s REAL power in the optimism of youth.

~$3. ~$3.5B 5B

2019 Revenue

~$800 ~$800M 2019 Revenue

FY19 Online P e Penetra ratio ion

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20 Quarters s of P f Positiv ive C Comp Sale ales

3

7% 11% 9% 4% 6% 3% 2% 0% 2% 2% 3% 8% 9% 9% 8% 6% 6% 2% 5% 2% Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4

Consolida idated A ed AEO C Comp S Sales les American E Eagl gle e Bra Brand Comp S Sales les

2015A 2016A 2017A 2018A 2019A 2015A 2016A 2017A 2018A 2019A

Aer erie e Bra Brand d Comp S Sales les

12% 18% 21% 26% 32% 24% 21% 17% 25% 26% 19% 34% 38% 27% 32% 23% 14% 16% 20% 26% Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 7% 10% 8% 3% 4% 1% 0% (1%) (1%) 0% 1% 5% 4% 7% 5% 3% 4% (1%) 2% (3%) Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4

2015A 2016A 2017A 2018A 2019A

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4

  • ~$3.5 billion in annual revenue –

consistent brand growth fueled by leading jeans and bottoms businesses

  • 26 consecutive quarters of record

jeans sales

  • Strong product innovation – high-

quality fabrics, fit, style + affordability

  • Focus on outfitting centered on jeans
  • A favorite apparel brand among teens

based on AE’s focus on individual self- expression1

1 Piper Sandler Taking Stock With Teens Survey – April 8, 2020.

Amer Americ ican Eagle Eagle - Favorit ite A Apparel l Bran and

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5

AEO continues to own a large portion of the teen clothing wallet

AEO AEO is a F is a Fav avorit ite Amo Among Tee eens

Annu nual T Teen n Spen ending ng 1

$2,3 $2,300 00

1 Piper Sandler Taking Stock With Teens Survey – April 8, 2020. 2 AEO Customer Analytics – Trailing Twelve Month KPIs through February 2020.

Clothi hing ng S Share o

  • f Wallet 1

~19% 19% $4 $437 37

AEO Cus Custome mer Spe pend d 2

~40% 0% $174 $174

Total Clothing Wallet

Top 1 10 Favor vorite Apparel B Brands s – Spr Spring 2020 2020

Rank Retailer % % Change YoY 1 Nike 25% 3%  2 Amer erican n Eagl gle 10% 0% 1% 1%  3 Adidas 5%

  • 4

Hollister 4% 1%  5 PacSun 3%

  • 6

lululemon 3%

  • 7

Forever 21 3% (2%)  8 Urban Outfitters 3%

  • 9

H&M 2%

  • 10

Vans 2% n/a

  • Pop
  • pular Acr

r Acros

  • ss Genders

with Females

#1 #1

with Males

#3 #3

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6

  • 21 consecutive quarters of double-digit

growth

  • Well positioned intimates brand rooted

in body positivity and women’s empowerment

  • Strong customer following –

acquisitions increasing at a double digit pace

  • Expanding market presence, fueled by

store growth and online penetration (46% of revenue in Q4‘19)

  • Successful product extensions across

apparel, fitness, intimates, swim and accessories

  • Increasing brand profit and margins as

business scales up

Ae Aerie – A A Top

  • p Per

erfor former i in S Spe pecialty R Reta tail

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Tot

  • tal d

door

  • rs1

1,079 2 Tot

  • tal d

door

  • rs1

118 118 Tot

  • tal d

door

  • rs1

63

7

1 A Door represents an entrance to a store. 1 Location can include 2 doors (American Eagle & Aerie Side-by-Side). 2 Includes 2 Todd Snyder locations and 5 Tailgate locations.

UNITED ED S STAT ATES ES

803 803 269 269 85 85 33 33

CANAD ANADA

43 20 20

MEXI EXICO

Dual headquarters in Pittsburgh & NYC Distribution Centers in Hazleton (PA), Ottawa (KS) & Mississauga (CAD) 3PL Hubs in Atlanta (GA) & Boston (MA)

TO TOTAL

940 940 322 322

217 lic icensed locatio ions globally in 24 countries 95% o % of s store res w were 4-Wall p ll posit itive in in 2 2019

80 80% of mall e ll exposure in in A+ A+B centers

Aver erage l lea ease e ter erm o

  • f 3

3.6 yea ears, 50% o % of C C mall le ll leases expir ire in in 2020

HEALTHY AND FLEXIBLE STORE FLEET Ship ip to 8 80+ c countrie ies g glo loball lly

Pilo ilotin ing U.S. s same day d deliv livery this is s summer

Key gl globa bal di digi gital pa partnerships ps

COMPELLING OMNI-CHANNEL PLATFORM

Strong P Pres esence in in Our r Core No e North A Americ erican M Mark rkets w wit ith Compellin lling G Glo lobal R l Rea each Hea ealt lthy S Store F Flee leet Su Supportin ing O Our r High ighly ly Compellin ling O Omni-Channel el P Platfo form rm

Robus bust O Omn mni-Chan annel P l Platfor form

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Lead Leading O Onlin line P e Pen enetration

8

Highl ghly Profi fitabl ble, e, C Consi sist stent ent Digital R Rev even enue e Gr Grow

  • wth

($ in millions)

Lea eading O ng Online P ne Pen enet etration A n Across B ss Brands nds Con

  • ntinued Foc

Focus On On Omn Omni-chann nnel el C Capabi bilities es

27% 7% Digital1

(+200bps YoY)

43% 3% Digital1

(+100bps YoY)

29% 9% Digital1

(+100bps YoY)

BUY UY ON ONLIN INE, SHIP FR IP FROM OM STO TORE STO TORE TO TO DOOR OOR BUY UY ON ONLIN INE, PIC PICK-UP FR P FROM OM STO TORE 2 POPUL POPULAR MOB OBIL ILE A APP PP

1 Reflects FY 2019. 2 Successfully tested. 3 Pending test.

$643 $798 $1,001 $1,123 $1,253 2015A 2016A 2017A 2018A 2019A

AEO’s digital business has delivered 5 consecutive years of double-digit growth

OM OMNI- CHA HANNEL DIS ISTRIB IBUTION ION CEN ENTERS CURB URBSIDE PIC PICK-UP UP 3

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9

Env Environm

  • nment

ntal, Soci

  • cial and

nd Gov

  • verna

nanc nce Ini niti tiatives

Our purpose is to show the world there is REAL power in the optimism of youth

30 30%

Reduction of water usage in jeans 1

Sustainability Strategy We Care About our World

1.2M 1.2M

Plastic bottles used in Real Good Swim collection 2

100% 100%

Products made with sustainably sourced cotton 1

60% 60%

Reduction in Carbon Emissions by 2040

Dona Donated t to

  • COV

OVID-19 19 R Relief Effor

  • rts

Along with 1 Million Face Masks

$1.0 $1.0 m million

2019 was a Recor

  • rd Y

Year i in C Charitable G Giving ng Philanthropic Causes

$5.5 $5.5 m million

Partne nershi hips with

1 Targets to be achieved by 2023. 2 Used for collection debuting Spring 2020.

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AEO AEO Corpo porate S Strat ategy

Stra trategy 1 y 1 Grow American Eagle through the str trength th o

  • f

its s si signature bot

  • ttom
  • ms and a

foc

  • cus on
  • n
  • utf

tfitti tting Stra trategy 2 y 2 Stra trategy 3 y 3 Stra trategy 4 y 4 Strat ategy egy 5 5 Accelerate Aerie by building its commu mmunity, de deliver ering g exceptional prod

  • duct and

expa pandi ding g ma mark rkets and categor

  • ries

Leverage o

  • ur

people, s stores, dig igit ital l and supply c chain to deliver an exceptional experience across channels Pri riori ritize n near- term liq liquidit ity while continuing to suppor

  • rt l

lon

  • ng-

term rm value creation

  • n
  • p
  • ppor
  • rtunities

Cultivate a un unified c cul ulture with shared d vision a and values

By working tirelessly to give our customers inspiring product and experiences, we will stay at the forefront of retail

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Lo Long ng Tra rack R Rec ecord o d of Topli pline G e Growth and P th and Profita tability ty

Net Net R Rev evenue 11

$3,522 $3,610 $3,796 $4,036 $4,308 2015A 2016A 2017A 2018A 2019A

($ in millions)

Annu nnual F Free Ca Cash F h Flow w 2 Adju djusted E EBI BITDA 1

($ in millions)

$469 $511 $493 $509 $495 2015A 2016A 2017A 2018A 2019A

($ in millions)

7% 3% 3% 4% 8%

Comp

  • mp S

Sales Gro rowt wth $189 $204 $225 $268 $205 2015A 2016A 2017A 2018A 2019A

1 Adjusted EBITDA calculated as Operating Income plus Impairments plus D&A. 2 Free cash flow defined as Cash Flow from Operations less Capital Expenditures.

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AEO AEO Fin inish ished FY19 19 in in a a Strong P Posit

  • sition

12

$4,036 $4,308 2018A 2019A 8% 3% 2018A 2019A

Net et Sa Sale les

5% 0% 2018A 2019A

Consolid idated ed Comp

  • mp S

Sales Ame meric ican E Eagle Comp

  • mp Sales

es

Su Summary R Res esult lts v vs Prio rior r Yea ear

29% 20% 2018A 2019A

Aer erie e Comp

  • mp Sales

es

High ighlig lights

  • Strong

g Q4 and nd FY 2019 per erformanc nce

  • Strong results demonstrated continued momentum

in market share growth in teens, strong customer engagement and positive traffic and transaction trends

  • Q4 Highl

hlight ghts

  • Comparable sales growth of 2%, marking the

20th consecutive quarter of positive comparable sales growth

  • Aerie’s comparable sales increased 26%,

following a 23% increase in the prior year, marking the 21st consecutive quarter of double-digit sales growth

  • American Eagle men's and women's jeans

delivered another best-ever quarter, marking the 26th consecutive quarter of record jeans sales

  • Online penetration increased to 33% of

revenue

  • FY 2019 Highl

hlight ghts

  • Sales increased to $4.3 billion, reflecting

another year of record sales

  • Aerie accelerated sequentially each quarter

and grew comps 20% for the year

  • Online penetration increased to 29% of

revenue

$1,244 $1,315 Q4 '18 Q4 '19 6% 2% Q4 '18 Q4 '19 3% (3%) Q4 '18 Q4 '19 23% 26% Q4 '18 Q4 '19 28% 29% 2018A 2019A

Onlin ine P e Penet etra ratio ion

31% 33% Q4 '18 Q4 '19

($ in millions)

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AEO O Moved Qu Quic ickly in R in Resp spons nse t to

  • COV

OVID-19

13

Additional Drivers

St Store res Guidanc ance Shar hare Repurchas hases / / Di Dividend Opera perating g Expen enses es Worki rking g Capital Capex

  • All stores have been closed effective the end of

business on March 17, 2020

  • FY2020 guidance withdrawn due to current

uncertainty

  • Suspended share repurchase program
  • Deferred payment of Q1 dividend
  • Temporary furloughs of store, field and corporate

associates beginning April 5

  • Delayed merit increases, hiring freeze and other cost

savings actions

  • Cuts to inventory receipts due to reduced demand
  • Plan to reduce capital expenditures by at least $100

million vs. previous guidance ($225 to $275 million) and will continue to assess

Opera perating g Expen enses es Leases es Capex CAR CARES Ac Act Worki rking g Capital Credit F Faci cility

  • All operating expenses under ongoing review
  • Currently in discussions with select landlords to

defer rent payment

  • Further Capex reductions possible throughout 2020
  • Potential cash tax benefits
  • Further deferrals and actions available to improve

near-term cash position

  • Additional capacity under its current Revolving

Credit Facility

The proposed credit enhancing transaction offers near term liquidity and allows the Company to best position itself to capitalize on significant growth and productivity opportunities Actions Taken

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14

Invest stme ment H Highlig ights

Amer erican E Eagle: e: #1 #1 Jeans ns Busi siness ss

Favorite Teen Brand That Continues to Dominate the Jeans Market 1

Sig ignif nific icant nt Cash R h Reserves P Prov

  • vid

ide S Substa tant ntial Liq Liquid idity ity

$881 Million Pro Forma Cash Balance for Operational Flexibility

Broad ad C Customer R Reach Across Di Digital, O Omn mni an and Retail

Strong Digital Business, Leading Omni-Channel Capabilities and a Fleet of 1,095 Company-Owned Stores and 217 Franchise Locations

Aerie: e: On One e of t the e Fastest G Growin ing S Specialt alty R Retail ail Br Brands ds

21 Consecutive Quarters of Double-Digit Growth

Str tron

  • ng Fina

inanc ncial P Performanc nce with with Cont ntinu inued Mom Moment ntum

20 Quarters of Positive Comparable Sales Growth + Double Digit Digital Growth

Ex Expe perienced d Managem gemen ent T Tea eam

Demonstrated Track Record of Driving Financial Performance

1 3 4 5 6 7

Strong ng P Portfolio lio of

  • f High

ghly R Rec ecogn gnize zed d and d Tru rust sted Br Brands ds

Dominant Market Shares in Growth Categories for both American Eagle and Aerie

2

1 #1 market share position is for our core customer/demographic age group of men & women aged 15-25 per NPD as of the trailing 12 months ending February 2020.

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AEO AEO’s s Ex Experie ienced Le Leade adership ip T Team am

15

Mik ike M e Mathi hias

Chief Financial Officer

AEO Since: 1998

Cha Chad K d Kes essler ler

American Eagle Global Brand President

AEO Since: 2014

Jen Fo Jen Foyle le

Aerie Global Brand President

AEO Since: 2010

Micha chael R Rempell

Chief Operating Officer

AEO Since: 2000

Andr ndrew ew M McLea Lean

Chief Commercial Officer

AEO Since: 2016

Stac tacy S y Siegal

General Counsel

AEO Since: 2016

Jay S Scho hottenstein

Chairman and Chief Executive Officer

AEO Since: 1992

Fr Fred Gr ed Grover er

Special Projects

AEO Since: 1978

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16

Ap Appe pendix

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Appen Appendi dix: : Ad Adjust justed d EBI BITDA Rec econcili liatio ion

17 Adju djusted E EBI BITDA R Rec econcilia liation

2015A 2016A 2017A 2018A 2019A Income from Operations $319.9 $331.5 $302.8 $337.1 $233.3 Adjustments: Impairment & Restructuring Charges 0.0 21.2 20.6 1.6 80.5 Adjusted Operating Income $319.9 $352.6 $323.4 $338.7 $313.8 Plus: Depreciation and Amortization 148.9 158.2 169.5 170.5 181.4 Adjusted EBITDA $468.7 $510.8 $492.9 $509.2 $495.2 Fis iscal Y l Yea ear En r Endi ding g Febru ebruary 1 1, , 2020

($ in millions)