intu properties plc Site visit to the North East, November 2016 - - PowerPoint PPT Presentation
intu properties plc Site visit to the North East, November 2016 - - PowerPoint PPT Presentation
intu properties plc Site visit to the North East, November 2016 Welcome David Fischel, Chief Executive Itinerary 11:15 Presentation Kate Grant Regional Director, North Roger Binks Customer Experience Director Q&A Tour of intu
Welcome
David Fischel, Chief Executive
Itinerary
3
This presentation contains “forward-looking statements” regarding the belief or current expectations of intu properties plc, its Directors and other members of its senior management about intu properties plc’s businesses, financial performance and results of operations. These forward-looking statements are not guarantees of future performance. Rather, they are based on current views and assumptions and involve known and unknown risks, uncertainties and other factors, many of which are outside the control of intu properties plc and are difficult to predict, that may cause actual results, performance or developments to differ materially from any future results, performance or developments expressed or implied by the forward-looking statements. These forward- looking statements speak only as at the date of this presentation. Except as required by applicable law, intu properties plc makes no representation or warranty in relation to them and expressly disclaims any obligation to update or revise any forward-looking statements contained herein to reflect any change in intu properties plc’s expectations with regard thereto or any change in events, conditions or circumstances on which any such statement is based.
11:15 Presentation Kate Grant – Regional Director, North Roger Binks – Customer Experience Director Q&A Tour of intu Metrocentre 13:20 Lunch Tour of intu Eldon Square 15:30 Coach transfer/walk to Newcastle central station 15:59-18:50 Train from Newcastle to London Kings Cross
Maximising customer relationships to drive growth
Kate Grant, Regional Director, North Roger Binks, Customer Experience Director
The intu difference
Working together
5
Aim – to monetise the brand
Asset management intu Digital intu Experiences
Customer relationship management strategy
Embracing omni-channel world
6
- Sector specialists
- CACI research
- Omni – shopper profile:
understanding our customers Changing retailing mindset
Brand partnerships
Leisure example
7
Promoting through intu Experiences Spanish connection intu Lakeside leisure letting more centres to follow……
Brand partnerships
Retail examples
8
Consumer Focus
70% of car purchase decisions are made by women
Miniaturisation
Adapting to changing retailer models Increasing use of virtual reality technology
Key consumer brands
Developing brand relationships
9
Making the brand count
10
Monetise the intu brand
£
Leasing models – pricing & flexibility
Food for thought
11
“West Edmonton Mall is the Mt. Everest of indoor entertainment, shopping, and attractions in North America – a place you have to visit at least once in your lifetime. Part adventure park and entertainment complex, part shopping and dining destination, the mall spans the equivalent of 48 city blocks”
Driving growth through our brand
Technology, digital and customer experience
Technical journey
Connected way of working – centre technology
13
Corporate Technology Roadmap
2012 2016 2020
Core and Wifi installed Leveraged network Intelligent reactive plug and play buildings
Technical changes driving innovation
Core – intu’s platform of the future
14
15
intu.co.uk
2013 2014 2015 2016 2017
intu.co.uk launched as a transactional marketplace Pivoted model to affiliate publisher Fully responsive site experience 2017 new technology & group holistic retailer strategy Site traffic grew at 30% YOY 480 retailers live selling
- nline
Where are we now?
Integrated booking platform
Multichannel appointment scheduling
16
Turning data into actionable insight
17
Our brand journey
Towards a hospitality brand
2013 2014 - 15 2016 - 18 <2013 2018 - 20
Launched and merchandised the intu brand Started measuring the brand Acting national & building emotional connections with
- ur guests
Individually managed brands Build brand credentials towards a loved and understood hospitality brand 18
2016 Christmas TV ad
Developing our Christmas TV ad
19
The making of the Christmas TV ad
Developing our Christmas TV ad
20
North East England
The North East
Strong regional economy
22
+7.5%
population growth 2005-2014
£27.0k
average annual earnings
UK average £27.6k
47%
house prices lower than UK average
100,000 students
Source: Invest Newcastle (NGI)
intu Metrocentre
intu Metrocentre
History and recent activity
24 2007 – retail park acquired 2012 – MetrOasis built 2016 – Qube extension 2009/10 – Qube cinema extension 2012 – Federation Brewery site acquired
1986 – centre
- pened
1995 – centre acquired by intu 2007 – 40% sold to GIC
2014 – Platinum mall refurbished
intu Metrocentre
Qube catering extension
25
£17m
total project cost
£1.4m
incremental rental income
8.2%
initial yield on cost
36%
profit on cost
“In my eyes, the relocation to the Qube is the best decision that TRG (The Restaurant Group) have ever made. Put it this way, we were around 30th in our group and since our relocation and new design we are 2nd only to the huge Leicester Square site. The numbers speak for themselves.” Gen ener eral Manager er, C CHIQUITO, in intu Met etrocen entre
intu Metrocentre
BHS let to Next – new 85,000 sq ft flagship
26
12 small units removed
(6 relocations to other voids)
Increase on current rents Improved tenant covenant Existing Next unit under offer
Ground floor First floor
intu Eldon Square
intu Eldon Square
The heart of Newcastle city centre
28
- St. Andrew’s extension
Grey’s Quarter Mall refreshment
1976
centre opened
2016
Grey’s Quarter restaurants
- pened
1980 1990 2000 2010
2010
St Andrew’s Way extension opened
2015
centre refurbished
intu Eldon Square
Grey’s Quarter
29
£15m
total project cost (intu share)
£1.2m incremental rental
income (intu share)
7.7%
initial yield on cost
Appendices
9,250
free car parking spaces
intu Metrocentre
Key metrics
32
21 million
annual footfall
2hrs 5mins
average dwell time
72%
- f customers visit every month
33%
- f customers visit weekly
57% ABC1
social grade
2.6 million
total population in catchment
342 stores
76%
- f shoppers are female
Source: CACI peak survey November 2015 *Gross Value Added (GVA) is a measure of the value of the goods and services produced in the economy.
£274.8 million
total GVA*
intu Metrocentre
Before and after
Before After
33
61% ABC1
social grade
intu Eldon Square
Key metrics
34
Source: CACI peak survey November 2015 *Gross Value Added (GVA) is a measure of the value of the goods and services produced in the economy.
34 million
annual footfall
1hr 40mins
average dwell time
86%
- f customers visit every month
58%
- f customers visit weekly
1.8 million
total population in catchment
140 stores
77%
- f shoppers are female
£273.4 million
total GVA*
intu Eldon Square
Before and after
Before After
35
The North East
intu owns the strongest destinations
36
Source: CACI residential comparison market goods potential (£m). The amount that residents arriving at the centre have to spend on comparison goods each year.
Food & Beverage
CBRE research: Eating out is an essential luxury
37
2/3rds
- f people think F&B
important in where to visit
47%
stay longer if they eat or drink
75%
say quality of food is important on deciding where to eat
Source: CBRE: Food & beverage in a shopping centre (2015)
“A strong food and beverage offer aligns with the view that shopping is a leisure activity” “Food and beverage will become increasingly important as a footfall and revenue driver for shopping centres”
Food & Beverage
CBRE research: The future of F&B in shopping centres
38
The number of people that say they go to a shopping centre just to eat or drink will increase Any centre that allocates less than 10% of GLA to food and beverage is not
- sustainable. We see 25% becoming more normal in many centres
New restaurant and dining brands will launch to market through shopping centres Tailoring the offer becomes even more important There is still a lot of money to be made from a refreshed food court
Source: CBRE: Food & beverage in a shopping centre (2015)
Food & Beverage
intu’s insight
39
Source: CACI November 2015 exit surveys
166 mins dwell time catering users
Non catering users 92 mins
£168m
retail spend by catering users
Non catering users £129m
95%
retail conversion catering users
Non catering users 88%
+5%
growth in catering spend
June 16 vs June 15