Introduction to Social Media and the Benefits for You and Your - - PowerPoint PPT Presentation
Introduction to Social Media and the Benefits for You and Your Organisation Aim and learning outcomes Aim of the workshop - to understand the benefits of social media and how to apply it to your organisation Learners will be able to:
Aim of the workshop - to understand the benefits of social media and how to apply it to your organisation Learners will be able to:
Communities, Brand Building.
Showcasing creativity and engaging videos with your audience using fresh, current methods is an effective way to highlight the passion and hard work that your
effective ways to reach your audience.
product/use your services.
https://vimeo.com/119492443
Facebook is a great way to engage with customers/service users, it is also a great way for small charities to promote their cause. Tips to improve or to think about when setting up a Facebook page:
Twitter is another really effective social media platform for your business. Twitter is a better way to connect with business than Facebook, However Facebook is a more suitable platform for customers of all ages.
Avoid using slang such as ‘u’ instead of ‘you’ or ‘l8r’ instead of later
‘@’ - The @ sign is used to call out usernames in Tweets: "Hello @twitter!" People will use your @username to mention you in Tweets, send you a message or link to your profile - The ‘@’ is also your username and is how you're identified on Twitter, and is always preceded immediately by the @ symbol. Hashtag ‘#’ - A hashtag is any word or phrase immediately preceded by the # symbol. When you click or tap
follow(s) - A follow is the result of someone following your Twitter account. You can see how many follows (or followers) you have from your Twitter profile. Follow(ing) - Subscribing to a Twitter account is called “following.” To start following, click or tap the Follow icon next to the account name on their profile to see their Tweets as soon as they post something new. Anyone on Twitter can follow or unfollow anyone else at any time, with the exception of blocked accounts. like (v.) – Tapping the heart icon to like a Tweet and the author will see that you appreciate it. pinned Tweets - You can pin one of your Tweets to the top of your profile page to keep it above the flow of time-ordered Tweets.
NELCouncil 20th-26th June Our posts reached 29,646 people with 7,215 people engaging with the posts. We gained an extra 66 page likes. The most seen post of the week was the image of the Prime Minister and honoured guests outside the Knoll, reaching 8.2k people and the post being clicked on 1.9k people and 244 reactions, comments and shares. Armed Forces Cleethorpes 20th-26th June Our posts reached 116,346 people with 35,896 people engaging with the posts. We gained an extra 827 page likes. The post most seen and engaged with was the release of the three day schedule, reaching 24.4k people and the post being clicked on 2.6k times and 756 reactions, comments and shares.
Things you need to consider:
Amy Hallett – Senior Project Support Officer Sector Support North East Lincolnshire amy@nbforum.org.uk 01472 355793 Ross Blackwood - Volunteer and Engagement Officer North East Lincolnshire Council Ross.Blackwood@Nelincs.gov.uk 01472 325985
Twitter Advertising - https://business.twitter.com/en/a/get-started.html?ref=gl-tw-tw-twitter- ads Facebook Advertising - https://www.facebook.com/business/ads-guide NCVO – Social Media for Charities - https://knowhownonprofit.org/campaigns/communications/social-media#