Intercultural Management Culture Group 1 OUR MISSION - - PowerPoint PPT Presentation

Intercultural Management Culture

Group 1

OUR MISSION International team created to explain to the aliens what is culture, before building relationship between humans and aliens.

Structure of the presentation

About us All about the awesomeness of group 1 Theory An overview of cultural theories Application The practical everyday applications Conclusion Key points 1 2 3 4

The team - culture

Piseth

Cambodia

Julie

France & Korea

Nagham

Lebanon

Cong

Vietnam

Nasir

Sudan

Key cultural characteristics

Cong Piseth Nagham Nasir Julie

Neutral Neutral Neutral Affective Neutral Individualism Communitarianism Individualism Communitarianism Individualism Low power distance Low power distance Low power distance Low power distance Low power distance Gender equality Gender equality Gender equality Gender equality Gender equality High uncertainty avoidance High uncertainty avoidance HIgh uncertainty avoidance Low uncertainty avoidance Low uncertainty avoidance

Communication Facebook messenger to discuss Google drive to share documents and work on the report and slides Meetings at the library to discuss ideas and on the progress

Collaboration

Equal division of work and share the tasks according to the domain we feel the most comfortable and competent with.

Competencies

Cong Piseth Nagham Nasir Julie

Research & Exploration Finding resources Funny and dynamic Creative ideas and discussion Content and visual for the PPT Structured & Organized Well communication Select essential informations Communication Select essential informations INTJ ISFJ ENTJ ENFP ENTP

Structure of the presentation

About us All about the awesomeness of group 1 Theory An overview of cultural theories Application The practical everyday applications Conclusion Key points 1 2 3 4

01

What is culture?

Culture

“Colere” = Agriculture, cultivation of mind (Latin) A collective phenomenon of shared values and meanings (Hoecklin 1995) A “collective programming of the mind” to distinguish groups of people (Hofstede 1996)

Culture as an Iceberg

Hall 1976

Culture and its characteristics

1

Culture concerns every human activities and is something lived by people.

2

Culture is formalized, for examples through law, rituals, traditions, art, mores, etc.

3

Culture is shared by several people.

4

Culture is not inherited, it is a result from a learning process.

5

Culture forms a system. The elements

• f a culture are linked together.

Elements of culture

Features of culture, society, language, behavior, and mind that are found among all people.

Cultural universals “etic” “emic”

Universal cultural elements, such as language, myths, gesture, etc. Local adaptation of an etic element and specific to a culture.

Root of a strong sense of cultural, ethnic, historical belonging (Islam, Christianism, Confucianism, etc leading to conflicts)

Religion

Various civilizations in different parts of the world

History of a nation

Causes differences in approaches towards society (values, education, perceptions)

Family

Tolerance or not for inequalities

Power relations

Components of culture

84%

Values

Norms

Cultural norms are the standards we live

• with. Shared expectations and rules that

guide the behavior of people within social groups.

Generated from the values

Types of Norms

Folkways Mores Taboo Folkways are the informal little rules that kind of go without saying. It’s not illegal to violate a folkway, but if you do, there might be ramifications or what we call negative sanctions and sometimes can be positive sanctions. Mores tend to codified, or formalized, as the stated rules and laws

• f a society. When

mores are broken, you almost always get a negative sanction and they’re usually more severe than just strange looks. Taboo are the norms that are crucial to a society’s moral center, involving behaviors that are always negatively

• sanctioned. Taboo

behaviors are never

• kay, no matter the

circumstance, and they violate your very sense of decency.

Models of cultures

Hofstede (1980)

Edward T Hall (1910) Trompenaars & Hampden Turner (2011) Lewis (2010) Schwartz (1994) GLOBE (2004)

Cultural differences and its effects

Categorization

Definition

The process of classifying people into groups, based on common attributes, like gender, race, age,location, etc. “Not being categorized is like keeping your mouth shut. Categorization is linguistic, people trying to understand each other. Words are misty, language is a fog. I want to be in as many boxes as possible, describe myself as thickly as possible.”

• Karlan Sherrard-
• It’s natural, adaptive,
• rganizational, saves time,

energy.

Ching Amy

Ingroups VS Outgroups

• Social categorization leads us to divide people

into ingroups(us) and outgroups(them) mentality.

Ingroups VS Outgroups

• Ingroups favouritism,
• utgroups denigration
• Outgroups homogeneity; cross-race Identification bias

Generalization

Definition

Categorizing the majority of members as having similar characteristics. But generalizing is more about finding a group’s behavior pattern for study purposes.

A stereotype?

However generalization can lead to have stereotypes on a group, by expecting all the members to be the same.

Example

Westerners are individualists Easterners are collectivists

Stereotypes

Examples

French people are arrogant Asian people are introvert, Americans are ignorant etc.,

Definition

Social representations and emotional investments (Onea 2017). They reflect the underlying societal knowledge and beliefs (race, gender, ethnicity, class, age, religion, etc.).

Walter Lippmann (1922)

Origin

Psycho-analytical Socio-cultural Socio-cognitive

Characteristics

Non-neutral Inaccurate Stiff Shared

Having negative stereotypes on a certain culture can be harmful and lead to major misunderstandings or even conflicts.

Culture and perception

Selection

Depending on the culture, people don’t see the same things because they don’t focus on the same thing.

Organization

Culture will influence the way you organize information, using set of attributes that things have in common.

Interpretation

The same situation can be interpreted in various way depending of the culture.

Western people vs Asian people Western culture: field-independent Asian culture: context-dependent Western culture: rule-based category Asian culture: family and relationships ressemblances Western culture: white means purity Eastern culture: white means death

In a globalized world, understanding culture is the first step for better:

Why culture matters for intercultural management ?

Communication Collaboration Competitive advantage

Testing your knowledge! Cultural differences

North America South America Europe Asia Africa

Structure of the presentation

About us All about the awesomeness of group 1 Theory An overview of cultural theories Application The practical everyday applications Conclusion Key points 1 2 3 4

02

Dealing with culture in intercultural management

Applications

Identify differences

Organizational level

Give everyone a voice Train everyone key norms Ensure heterogeneity Culture negotiation Embrace trial and error

International mergers

4500

Duration of Harvard University Study

1989 - 2013

countries

32

Net income/year because of clashing corporate cultures

• $200 million

Individual — Important qualities to develop

Open-mindness Accept that there are cultural differences. Don’t be judgmental. Learn about others culture and go beyond the stereotypes. Adaptability Adapt your behavior to avoid offending someone with a different cultural background. Show you are aware and can deal with the cultural differences. Communication & Collaboration Listen and discuss with people from different cultures. Learn from each others, share ideas, knowledge and make sure everybody is being understood. Self-awareness Be aware of your own culture and how your behavior can be different from the other cultures. 1 2 3 4

Risks of neglecting culture in your management

Misunderstandings The tasks or objectives are not well understood. No solution has been integrated for language barrier, lack of communication. Conflicts Misunderstandings will one day or another lead to conflicts. Imposing your methods might have consequences on workers’ efficiency. Lack of motivation If workers don’t feel comfortable, their work engagement will be negatively affected. Consequences on your business Decrease in working efficiency (less profit), time consuming to resolve cultural issues without a proper intercultural management. 1 2 3 4

So many countries, so many customs. Going places has become an essential part of our life. We are all aware of the fact that while visiting a foreign country, we must obey certain local traditions and common rules.

Cultural mistakes to avoid

Korea Ireland Mexico Chile Turkey India Japan Malaysia Germany

Cases of intercultural management

Case of The Daimler-chrysler merger

The merger of German Daimler-Benz car manufacturer and the American Chrysler carmaker is said to have been a failure due to a culture clash.

Case of Iter

Project organized by several countries. Many different nationalities are working on the same site. In this situation, intercultural management has been a key factor to maintain the project.

Structure of the presentation

About us All about the awesomeness of group 1 Theory An overview of cultural theories Application The practical everyday applications Conclusion Key points 1 2 3 4

Be curious and open-minded. Culture is part of us. It has a major role in our thinking and behavior. Remember that there is no culture better than another. Culture can also evolve by learning from each others. Conclusion

Thanks!

Any questions?