Intercultural Design Smitha Prasadh SENIOR USER EXPERIENCE DESIGNER - - PowerPoint PPT Presentation

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Intercultural Design Smitha Prasadh SENIOR USER EXPERIENCE DESIGNER - - PowerPoint PPT Presentation

Aug 31, 2022 250 likes •619 views

Intercultural Design Smitha Prasadh SENIOR USER EXPERIENCE DESIGNER AUTODESK PITTSBURGH, PA UXDC 2015 // 2015 OCT 9 htup://www.adventuresofagoodman.com/rock-and-roll-photographer-for-a-day/ HI! IM SMITHA. Excerpted from The

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SLIDE 1

Intercultural Design

Smitha Prasadh

SENIOR USER EXPERIENCE DESIGNER • AUTODESK • PITTSBURGH, PA UXDC 2015 // 2015 OCT 9

htup://www.adventuresofagoodman.com/rock-and-roll-photographer-for-a-day/
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SLIDE 2

HI! I’M SMITHA.

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SLIDE 3 Excerpted from “The Fundamentals of Experience Design” - infographic by Stephen Anderson
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SLIDE 4 Excerpted from “The Fundamentals of Experience Design” - infographic by Stephen Anderson

SHARED CULTURAL CONTEXT

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SLIDE 5 Idea referenced from a talk by John Payne Designing for Meaning with Cultural Afgordances” Midwest UX 2015 // 2015 October 2 “ htup://nwamotherlode.com/wp-content/uploads///school-us.pg htup://www.lousel.com/espokeeducaon htup:/ /typegadget.logspot.com///spral-noteook-paper-page-pulc.html
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SLIDE 6 htup://ohn-s-allen.com/galleres/ueec/sgns/sldes/wndsgn.html htup://www.swss-mss.com///randoseruackp.html htup:/ /www.dv.com/muscal-nstruments/stentor--a-voln-shoulder-rest-- htup:/ /nceartlfe.com/kerala-a-paradse-on-earth/ htup:/ /www.tomow.com/products/mono/
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SLIDE 7

nterculturalcommuncaon

EXAMINING THE CULTURE IN INTERCULTURAL DESIGN

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SLIDE 8

Interculturalcommuncaon

how people think and communicate culture + language + society how people react to design

EXAMINING THE CULTURE IN INTERCULTURAL DESIGN

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SLIDE 9

EXAMINING THE CULTURE IN INTERCULTURAL DESIGN

htups://ancap.wordpress.com////povertyuneven-demographcs/ htup:/ /www.downwthdesgn.com/nspraon/-ggest-stock-photography-clches/
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SLIDE 10

GEERT HOFSTEDE

CULTURAL DIMENSIONS

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SLIDE 11

HOFSTEDE’S CULTURAL DIMENSIONS:INDIVIDUALISM VS. COLLECTIVISM

htup://www.healthyplace.com/logs/anety-schmanety///aout-od-aman/ htup:/ /www.geeknge.com////est-epsodes-the-oce/
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SLIDE 12

HOFSTEDE’S CULTURAL DIMENSIONS:INDIVIDUALISM VS. COLLECTIVISM

/

:

  • urme-tested

tradonal methods”

VS.

“what will you accomplish today?”

harvard.edu scad.edu

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SLIDE 13

HOFSTEDE’S CULTURAL DIMENSIONS:POWER DISTANCE

htup://usa.autodesk.com/adsk/servlet/pc/ndedste htups:/ /eecuveusnessportratsnewersey.les.wordpress.com///mgpp-copy.
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SLIDE 14

HOFSTEDE’S CULTURAL DIMENSIONS:POWER DISTANCE

symbols

  • f authority
  • ideo.com

delotue.com

lmng workows/ content by user type

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SLIDE 15

HOFSTEDE’S CULTURAL DIMENSIONS:UNCERTAINTY AVOIDANCE

htups://www.vrt.com/content/verte-scence-far-mentorshp-showcase htup:/ /www.amaon.co.uk/he-gnorant-aestro-npredctale-rllance-eook/
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SLIDE 16

HOFSTEDE’S CULTURAL DIMENSIONS:UNCERTAINTY AVOIDANCE

  • ○

emphasize clarity warning messages forunconvenonal ehavors

  • SPAIN

cocacola.com

FULL INDEX.HTML OF EACH COUNTRY’S SITE

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SLIDE 17
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SLIDE 18

HOFSTEDE’S CULTURAL DIMENSIONS:MASCULINITY VS. FEMININITY

htup://www.dscount-supplements.co.uk/log/unleash-east-wthn/ htup:/ /www.challengegym.co.uk/news/t-frdays-n-feruary
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SLIDE 19

HOFSTEDE’S CULTURAL DIMENSIONS:MASCULINITY VS. FEMININITY

AESTHETICS:

“in your face”

VS.

“in our tummies”

  • MEXICO

DENMARK kfc.com

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SLIDE 20

HOFSTEDE’S CULTURAL DIMENSIONS:.

htup://www.korea.net/outorea/orean-fe/esvals htups://skepcalsunday.wordpress.com////skepsun--/
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SLIDE 21

HOFSTEDE’S CULTURAL DIMENSIONS:.

FORM DESIGN:

“it’ll be worth it”

VS.

“tlleoversoon

  • JAPAN

HONG KONG starbucks.com

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SLIDE 22

GEERT HOFSTEDE’S CULTURAL DIMENSIONS

INDIVIDUALISM vs. COLLECTIVISM POWER DISTANCE UNCERTAINTY AVOIDANCE MASCULINITY vs. FEMININITY vs. ORIENTATION

  • ○
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SLIDE 23

EDWARD T. HALL

HIGH VS. LOW CONTEXT CULTURES

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SLIDE 24

.

  • urce:htups://www.omega.com/apps/home/ceergs-the-case-and-case-statement-why-fraternal-foundaons-need-to-understand-how-they-all-nteract/
  • COMMUNICATION

amedatroader dverseaudences

  • COMMUNICATION

assumes a shared context and prior knowledge

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SLIDE 25

.

:

famlarcontent symolsterms reduceperceved redundancy

/

Citrix intranet redesign

  • urce:htup://awards.desgnforeperence.com/gallery//enterprse-or-usness-soluon/ctr
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SLIDE 26

:COLORS AND SYMBOLS

htup:/ /thestylenote.com////stylng--color-comnaons/ htup:/ /commons.wkmeda.org/wk/le:nkan.
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SLIDE 27

”WHAT ARE SOME EXAMPLES OF CULTURAL IMAGERY FROM AMERICA?”

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SLIDE 28

McDonald’s Starbucks Apple pie Hamburgers Guns NASCAR Baseball

”WHAT ARE SOME EXAMPLES OF CULTURAL IMAGERY FROM AMERICA?”

:

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SLIDE 29

McDonald’s Starbucks Apple pie Hamburgers Guns NASCAR Baseball

”WHAT ARE SOME EXAMPLES OF CULTURAL IMAGERY FROM AMERICA?”

:

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McDonald’s Starbucks Apple pie Hamburgers Guns NASCAR Baseball dversements forpharmaceucals The Simpsons War Tipping Donald Trump Corn Black Friday “is obesity tangible enough? what about willful ignorance?”

”WHAT ARE SOME EXAMPLES OF CULTURAL IMAGERY FROM AMERICA?”

:

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SLIDE 31

Elementary school girls in beauty pageants Squirty cheese in a can eedhghschool football players New oil and gas drills in 2015 Credit card debt Cable news

  • rporaons-are-people

nlateralparsanshp nderfundededucaon Fantasy football

  • rustfootall
  • whavecorndogsandcreaonsm

not yet made it onto this list?”

“ McDonald’s Starbucks Apple pie Hamburgers Guns NASCAR Baseball dversements forpharmaceucals The Simpsons War Tipping Donald Trump Corn Black Friday “is obesity tangible enough? what about willful ignorance?”

”WHAT ARE SOME EXAMPLES OF CULTURAL IMAGERY FROM AMERICA?”

:

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SLIDE 32

Elementary school girls in beauty pageants Squirty cheese in a can eedhghschoolfoot- ball players New oil and gas drills in 2015 Credit card debt Cable news

  • rporaons-are-people

nlateralparsanshp nderfundededucaon Fantasy football

  • rustfootall
  • whavecorndogsandcreaonsm

not yet made it onto this list?”

“ McDonald’s Starbucks Apple pie Hamburgers Guns NASCAR Baseball dversements forpharmaceucals The Simpsons War Tipping Donald Trump Corn Black Friday “is obesity tangible enough? what about willful ignorance?”

:

”WHAT ARE SOME EXAMPLES OF CULTURAL IMAGERY FROM AMERICA?”

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SLIDE 33

:TECHNICAL LOGISTICS

htup://www.telegraph.co.uk/news/worldnews/asa/chna//hnese-cty- paints-street-lane-for-mobile-phone-users.html htup:/ /gmodo.com//nternet-speeds-and-costs-around-the-world- shown-vsually htup:/ /www.kokkukan.com/archves///-.php htup:/ /www.c.com/taml
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SLIDE 34

DOS AND DON’TS

avodstereotypes/- does your meaning carry across? donttakeyourvalues/ knowledge as default be aware of stereotypes theymayhaveofyour culture/group

don’t assume or judge

learn constantly (and dolotsofresearch remember your novcestatus work with local/ cultural liaisons focus on the same notustthederent

do connect and empathize

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SLIDE 35

nterculturaldesgnlkealldesgnis all about people.

We’re all in this together.

ABOVE ALL ELSE...

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SLIDE 36

THANK YOU SO MUCH!

  • INTERCULTURAL

DESIGN RESOURCES comngsoon htup:/ /ny.cc/ntercultural

THANKS!

hola@smithaprasadh.com htup://smthaprasadh.com @holasmitha

htup://randomwre.com/why-apanese-we-desgn-s-so-derent/apan-ack-to-the-future/