INSTAGRAM PRIMER & TIPS DAN FOLEY How To Reach People Without - - PowerPoint PPT Presentation

INSTAGRAM PRIMER & TIPS

DAN FOLEY

How To Reach People Without Ads

• No share button on Instagram or Snapchat!
• “Re-gram” apps aren’t commonly used

Facebook Twitter Shares, Retweets (Viral) Instagram Snapchat Engage others

Common Content

Instagram & Snapchat are photo and text only  Cannot share links!

Facebook Twitter Politics, sports, memes, humor, news, blogs Instagram Snapchat Selfies, photography, food, art, fashion, pets, fitness, travel, daily life

Sharing Photos or Videos

Snapchat’s home screen is live camera window!

Facebook Twitter Upload from computer, mobile app Instagram Snapchat Mobile app only! Encourage using smartphone camera

Finding People

Facebook Twitter Search, groups, viral content, suggested content, suggested users Instagram Search hashtags, suggested content, suggested users Snapchat No search! You must know username or have code. Suggested users.

Engagement

• More important than follower count
• Engagement is simply interaction
• Liking
• Commenting
• Direct messaging
• Tagging
• High engagement = Top of search results

Measure Engagement

• Likes + comments / number of followers
• Example:

 Picture A: 50 likes / 500 followers = 10%  Picture B: 100 likes / 2,000 followers = 5%

Picture A has more engagement

• Goal: high follower count AND high

engagement

Increase Followers

• Search relevant hashtags and engage
• Search adjacent niches
• Engage followers of similar accounts
• Hope for reciprocation and follows
• Do not sell unless asked

Increase Followers

• Do not “follow for follow”
• Follow people who like often
• Unfollow people who don’t engage
• “Ghost Followers”

Increase Engagement

• Post on a regular basis
• Post more of the kind that do best
• Delete old pictures that didn't do well
• Use the “story” feature
• Geotag photos for local businesses

Increase Engagement

• Reciprocate likes
• Collaborate with relevant accounts
• Encourage your customers to share photos
• Engage your best & worst followers

If you are just starting out, you can get very far by doing these things:

• Search relevant hashtags and engage
• Or search by location and engage
• Reciprocate likes and comments
• Do not “follow for follow”
• Follow people who like often
• Post on a regular basis
• Post more of the kind that do best

Advanced/If you are struggling to improve engagement, try these:

• Engage “ghost followers” to try to turn

them into regular followers

• Third party apps that can help:
• Iconosquare – Advanced stats ($28/year)
• Follower Stats – Advanced stats are free, $5

premium option to find ghost followers

• Repost App – To “re-gram” pictures (Free)