INSTAGRAM PRIMER & TIPS DAN FOLEY How To Reach People Without - PowerPoint PPT Presentation

INSTAGRAM PRIMER & TIPS DAN FOLEY

How To Reach People Without Ads Facebook Shares, Retweets (Viral) Twitter Instagram Engage others Snapchat  No share button on Instagram or Snapchat!  “Re - gram” apps aren’t commonly used

Common Content Facebook Politics, sports, memes, humor, Twitter news, blogs Instagram Selfies, photography, food, art, Snapchat fashion, pets, fitness, travel, daily life Instagram & Snapchat are photo and text only  Cannot share links!

Sharing Photos or Videos Facebook Upload from computer, mobile app Twitter Instagram Mobile app only! Encourage Snapchat using smartphone camera Snapchat’s home screen is live camera window!

Finding People Facebook Search, groups, viral content, Twitter suggested content, suggested users Search hashtags, suggested content, Instagram suggested users No search! You must know username or Snapchat have code. Suggested users.

Engagement  More important than follower count  Engagement is simply interaction  Liking  Commenting  Direct messaging  Tagging  High engagement = Top of search results

Measure Engagement  Likes + comments / number of followers  Example:  Picture A: 50 likes / 500 followers = 10%  Picture B: 100 likes / 2,000 followers = 5%  Picture A has more engagement  Goal: high follower count AND high engagement

Increase Followers  Search relevant hashtags and engage  Search adjacent niches  Engage followers of similar accounts  Hope for reciprocation and follows  Do not sell unless asked

Increase Followers  Do not “follow for follow”  Follow people who like often  Unfollow people who don’t engage  “Ghost Followers”

Increase Engagement  Post on a regular basis  Post more of the kind that do best  Delete old pictures that didn't do well  Use the “story” feature  Geotag photos for local businesses

Increase Engagement  Reciprocate likes  Collaborate with relevant accounts  Encourage your customers to share photos  Engage your best & worst followers

If you are just starting out, you can get very far by doing these things:  Search relevant hashtags and engage  Or search by location and engage  Reciprocate likes and comments  Do not “follow for follow”  Follow people who like often  Post on a regular basis  Post more of the kind that do best

Advanced/If you are struggling to improve engagement, try these:  Engage “ghost followers” to try to turn them into regular followers  Third party apps that can help:  Iconosquare – Advanced stats ($28/year)  Follower Stats – Advanced stats are free, $5 premium option to find ghost followers  Repost App – To “re - gram” pictures (Free)