INSTAGRAM #CambSMmeetup @lenkakopp Is INSTAGRAM right for your - - PowerPoint PPT Presentation

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Dec 13, 2022 133 likes •421 views

All about INSTAGRAM #CambSMmeetup @lenkakopp Is INSTAGRAM right for your business? Additional Resources #CambSMmeetup @lenkakopp #CambSMmeetup Additional Resources Instagram News @lenkakopp INSTAGRAM Instagram is a photo and

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#CambSMmeetup @lenkakopp

All about

INSTAGRAM

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#CambSMmeetup @lenkakopp

Is right for your business?

INSTAGRAM

Additional Resources

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#CambSMmeetup @lenkakopp

Instagram News Additional Resources

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www.lenkakoppova.com @lenkakopp

INSTAGRAM

‘Instagram is a photo and video-sharing social networking service’

Demographic: 58% female / 42% male

○ 18-34 years ○ Mobile/table

Pros: currently lots of attention, fast growing,

new features, high engagement

Cons: no links, fast paced = frequent activity

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www.lenkakoppova.com @lenkakopp

INSTAGRAM

Highly visual - quality images/videos
Not only for product brands
Lots new features

○ Instagram Stories (most attention atm) ○ IGTV (long-form vertical videos)

Open info about algorithm criteria
Supportive community

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#CambSMmeetup @lenkakopp

Personal vs

BUSINESS

account

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#CambSMmeetup @lenkakopp

Analytics
Ads & Shopping
Call to actions

BUSINESS

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#CambSMmeetup @lenkakopp

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#CambSMmeetup @lenkakopp

GRID
STORIES
IGTV

INSTAGRAM

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#CambSMmeetup @lenkakopp

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#CambSMmeetup @lenkakopp

HASHTAGS!

Additional Resources

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www.lenkakoppova.com @lenkakopp

HASHTAGS

‘A tag or a label that is attached to a piece of content’

An interest
Location
A brand/campaign

Think long-form keywords

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#CambSMmeetup @lenkakopp

Start with

RESEARCH

In app research
http://hashtagify.me
Hashtagger app

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#CambSMmeetup @lenkakopp

CONTENT?

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#CambSMmeetup @lenkakopp

Always start with

PLAN

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www.lenkakoppova.com @lenkakopp

Educate Entertain Engage

Inspire

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#CambSMmeetup @lenkakopp

Content

BUCKETS

Expertise
Social
Sale

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www.lenkakoppova.com @lenkakopp

It’s about

THEM!

It’s not about

YOU,

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#CambSMmeetup @lenkakopp

is the king!

VIDEO

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www.lenkakoppova.com @lenkakopp

Leverage

STORYTELLING

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#CambSMmeetup @lenkakopp

TOOLS

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#CambSMmeetup @lenkakopp

TOOLS

Scheduling

○ ContentCal ○ Buffer ○ Hootsuite ○ Later (only for Insta)

Additional Resources

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#CambSMmeetup @lenkakopp

It’s not about the TOOLS

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www.lenkakoppova.com @lenkakopp

Be social Be engaging

Be yourself

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Thank you!

#CSMday2018 #CambSMmeetup

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Go to

www.cambridgesocial.media

#CSMday2018

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Shout out to our sponsors

Pioneer Chicks Big Bear Learning

#CSMday2018 #CambSMmeetup