INSTAGRAM #CambSMmeetup @lenkakopp Is INSTAGRAM right for your - PowerPoint PPT Presentation

All about INSTAGRAM #CambSMmeetup @lenkakopp

Is INSTAGRAM right for your business? Additional Resources #CambSMmeetup @lenkakopp

#CambSMmeetup Additional Resources Instagram News @lenkakopp

INSTAGRAM ‘Instagram is a photo and video-sharing social networking service’ ● Demographic: 58% female / 42% male ○ 18-34 years ○ Mobile/table ● Pros: currently lots of attention, fast growing, new features, high engagement ● Cons: no links, fast paced = frequent activity www.lenkakoppova.com @lenkakopp

INSTAGRAM ● Highly visual - quality images/videos ● Not only for product brands ● Lots new features ○ Instagram Stories (most attention atm) ○ IGTV (long-form vertical videos) ● Open info about algorithm criteria ● Supportive community www.lenkakoppova.com @lenkakopp

Personal vs BUSINESS account #CambSMmeetup @lenkakopp

BUSINESS ● Analytics ● Ads & Shopping ● Call to actions #CambSMmeetup @lenkakopp

#CambSMmeetup @lenkakopp

INSTAGRAM ● GRID ● STORIES ● IGTV #CambSMmeetup @lenkakopp

#CambSMmeetup @lenkakopp

HASHTAGS! Additional Resources #CambSMmeetup @lenkakopp

HASHTAGS ‘A tag or a label that is attached to a piece of content’ ● An interest ● Location ● A brand/campaign Think long-form keywords www.lenkakoppova.com @lenkakopp

Start with RESEARCH ● In app research ● http://hashtagify.me ● Hashtagger app #CambSMmeetup @lenkakopp

CONTENT? #CambSMmeetup @lenkakopp

Always start with PLAN #CambSMmeetup @lenkakopp

Educate Entertain Engage Inspire www.lenkakoppova.com @lenkakopp

Content BUCKETS ● Expertise ● Social ● Sale #CambSMmeetup @lenkakopp

It’s not about YOU, It’s about THEM! www.lenkakoppova.com @lenkakopp

VIDEO is the king! #CambSMmeetup @lenkakopp

Leverage STORYTELLING www.lenkakoppova.com @lenkakopp

TOOLS #CambSMmeetup @lenkakopp

TOOLS ● Scheduling ○ ContentCal ○ Buffer ○ Hootsuite ○ Later (only for Insta) Additional Resources #CambSMmeetup @lenkakopp

It’s not about the TOOLS #CambSMmeetup @lenkakopp

Be social Be engaging Be yourself www.lenkakoppova.com @lenkakopp

Thank you! #CambSMmeetup #CSMday2018

Go to www.cambridgesocial.media #CSMday2018

Shout out to our sponsors Pioneer Chicks Big Bear Learning #CambSMmeetup #CSMday2018