1 Winner :The Best Brand Performance on Instagram 2017 Top 3 :The - - PowerPoint PPT Presentation

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1 winner the best brand performance on instagram 2017
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1 Winner :The Best Brand Performance on Instagram 2017 Top 3 :The - - PowerPoint PPT Presentation

Jun 26, 2023 19 likes •490 views

1 Winner :The Best Brand Performance on Instagram 2017 Top 3 :The Best Brand Performance 2017 Top3 : The Most Popular Brand in Instagram 2016 2 3 4 5 6 PROFIT & LOSS HIGHLIGHT MB. Years Total revenue target growth F20% for Y2017 . 7

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Winner :The Best Brand Performance on Instagram 2017

Top 3 :The Best Brand Performance 2017

Top3 : The Most Popular Brand in Instagram 2016

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Total revenue target growth F20% for Y2017. PROFIT & LOSS HIGHLIGHT

MB. Years

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1H2017

Profit & Loss (MB.)

1H2016 YoY (%)

REVENUE 1,574.91 1,118.13 40.9% NPAT 472.84 267.95 76.5% % NPAT 30.02% 23.96% 6.06% % GP 68.25% 66.93% 1.32% % SG&A 30.91% 37.24%

  • 6.34%

% EBIT 37.57% 29.98% 7.59%

PROFIT & LOSS 1H2017 HIGHLIGHT

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PROFIT & LOSS 2Q2017 HIGHLIGHT(QTD)

2Q2017 Profit & Loss (MB.) 2Q2016 1Q2017 YoY (%) QoQ (%)

REVENUE 887.38 588.23 50.9% 687.53 29.1% NPAT 273.18 138.72 96.9% 199.65 36.8% % NPAT 30.79% 23.58% 7.20% 29.04% 1.75% % GP 69.48% 67.23% 2.26% 66.66% 2.82% % SG&A 31.18% 37.96%

  • 6.77%

30.55% 0.63% % EBIT 38.51% 29.52% 8.99% 36.35% 2.16%

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BALANCE SHEET SNAPSHOT

ASSETS

Cash and cash equivalents Temporary investments Inventories Total current assets Property, plant and equipment Total non-current assets Total assets

30/06/2017

479.58 600.00 410.04 1,589.13 290.42 428.48 2,017.61

+ / -

121.14%

  • 11.76%

9.67% 21.07%

  • 4.40%
  • 2.18%

15.26% LIABILITIES & EQUITY

Trade and other payables Total current liabilities Total non-current liabilities Total liabilities Authorized share capital Retained earnings Total shareholders' equity

30/06/2017

485.47 612.94 17.54 630.48 300.10 517.78 1,387.14

+ / -

53.77% 48.24% 4.53% 46.53% 0.03% 12.79% 5.06%

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FINANCIAL RATIO

Liquidity Ratio & D/E %Same Store Sales (%SSS) Inventory Days (Finish Goods) ROA & ROE

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SALES STRUCTURE BY CHANNEL 1H2017

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By Product By Geography By Product

By Geography

By Product

By Geography

SALES STRUCTURE 1H2017

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CAPEX 2017 INTERIM DIVIDEND 2017

  • 1. Shop Expansion

110 mb

  • 2. Infrastructure

50 mb Total CAPEX 160 mb CAPEX 2017 XD RD BOOK CLOSING PAYMENT DATE 28/8/2017

8/9/2017

INTERIM DIVIDEND 2017

0.15 Baht/Share ( 450.41 mb.) 95.26%

23/8/2017 25/8/2017

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BUSINESS OVERVIEW

BEAUTY is the leading in the retail distribution of cosmetics and skincare.

BEAUTY under the following 5 concepts

(1) Beauty Buffet Shop (2) Beauty Cottage Shop (3) Beauty Market Shop (1) Made in Nature Brand (2) Girly Girl Brand

BEAUTY's products are separated in 9 categories , with more than 7,000 SKUs . BEAUTY Listed on The Stock Exchange of Thailand since December 2012. BEAUTY Market cap 42,600 Million Baht* & Authorized Capital 300 Million Baht.

*as of 18.08.2017

  • 4. Body Care
  • 5. Hair Care
  • 6. Perfume
  • perates 334 stores and 18 stores in oversea *

*as of 22.08.2017

Is available in more than 640 locations of leading Supermarket, Hypermarket, convenience Store ,Traditional trade, E-Commerce and Catalouge

  • 7. Beauty Drink&Food Supplement
  • 8. Beauty Accessory
  • 9. Men’s Care
  • 1. Make up
  • 2. Facial Care
  • 3. Body Hygiene
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SHOP EXPANSION PLAN

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NEW STORE OPENING 2017 : 5 SHOPs, TOTAL 249 SHOPs Cosmo Bazaa BIG C The Shelter Chokchai 4

Asiatique The Riverfront

Lotus Nong Chang Lotus Nang Rong

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NEW PRODUCT 1H2017 : 46 ITEMs, 148 SKUs

( MAKE UP : 31 ITEMS ,133 SKUs , SKIN CARE:15 ITEMS, 15 SKUs )

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ACTIVITIES 1H2017

เก่าแลกใหม่ รีเฟรช!! ผิวสดได้หมดถ้าสดชื่น 10 ปี บิวตี้ บุฟเฟต์ สวยแซบ แจกแน่น

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Make up Studio @Beauty Buffet Central Rama9 พนักงานหน้าร้านสร้างกระแสในสื่อ Social Media Manager Meeting 2017 Make Up Make Over แต่งปั้บ รับปุ ๊ บ ส่งภาพประกวด Before-After Supplier & Make Up Network แชร์ประสบการณ์ให้กับ ผู้จัดการสาขาทั่วประเทศ

LOCAL STORE MARKETING ( LSM)

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NEW STORE OPENING 1H2017 : 2 SHOPs, RELOCATED 6 SHOPs ,TOTAL 71 SHOPs

Robinson Saraburi (Relocated) Robinson Chachoengsao (Relocated) Central World (Relocated) MBK Platinum Mall Robinson Supanburi (Relocated) Central Westgate (Relocated) Central Ubonratchathani (Relocated)

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NEW PRODUCT 1H2017 : 22 ITEMs, 61 SKUs ( MAKE UP : 14 ITEMS ,53 SKUs , SKIN CARE: 8 ITEMS, 8 SKUs )

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กระแสแรงในประเทศไทย กระแสแรงในประเทศจีน

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VIRAL MARKETING : ลิปเบอร์ 9 ในต านาน

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พนักงานช่วยขาย Traditional Media

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VIRAL MARKETING : ลิปเบอร์ 9 ในต านาน

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LOCAL STORE MARKETING ( LSM)

New Product Launching : Aloe Vera Lip & Eye Remover

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IMPROVE SHOPPING EXPERIENCE AND OPERATIONAL EFFICIENCY

SPACE MANAGEMENT : IMPROVING RETAIL STORE TOUCH POINTS

  • 1. New product selection process .
  • 2. Deliver affordable quality to all.
  • 3. Instill an entrepreneurial mindset into our shop manager.
  • 4. Activities supported by Suppliers to promote shop
  • No. of shops : 11 Shops

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NEW PRODUCTS 1H2017

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PRODUCT HOT HIT IN SOCIAL MEDIA

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Activities Supported by Suppliers to Promote Shop

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Oversea: Sales Growth Trend

Average Sales Growth 164% ,1H2017 : 211.8 mb.(Growth 400 %) Sales By Geography Sales By Channel

Years Mb.

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OVERSEA EXPANSION

Hongkong 95 Shops Taiwan 19 Shops

Distributor 133 Shops

Indinesia 19 Shops

Independent Shop 18 Shops

Vietnam 16 Shops Philippines 2 Shops

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NEW DISTRIBUTORS 2017 Coming Soon…..

Myanmar : Junction Centre Yangon

Ayala 30th Mall South Park

New Distributor : Philippines Target 2017 : 6 Shops

Ayala Glorietta

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EXPAND TO WELL – SELECTED AND PROFITABLE CHANNELS

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CONSUMER PRODUCT

Best Seller 1H2017

Made In Nature Hokkaido Milk Serie

Sales By Channel

Consumer Product : Sales Growth Trend

Average Sales Growth 167% , 1H2017 : 178.1 mb.(Growth 99 % )

34 Mb. Years

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CONSUMER PRODUCT CHANNEL 2017

MODERN TRADE TRADITIONAL TRADE

  • No. Of Store : 417 Stores
  • No. Of SKUs : 33 SKUs

CATALOUGE & CONVENIENCE STORE

  • 7-ELEVEN : 1,330 Stores
  • No. Of SKUs : 14 SKUs
  • No. Of Account: 23 Accounts
  • No. Of Store 548 Stores
  • No. Of SKUs : 4-98 SKUs

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  • 7-ELEVEN : 1,330 Stores
  • No. Of SKUs : 14 SKUs

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CONSUMER PRODUCT CHANNEL 2017

New Project : 7-ELEVEN Chinese Premium @Lido

Total 8 Locations , 22 Points of Purchase.

  • Rangnam
  • Srivaree
  • Pattaya
  • Phuket
  • Suvarnabhumi Airport
  • Don Mueang Airport
  • Phuket Airport
  • Chiang Mai Airport
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Total On 3rd Party : 18 Website

E-Commerce : Sales Growth Trend

  • Average Sales Growth 770%
  • 1H2017 : 44.9 mb. (Growth 81% )

Years Mb. 37

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PEOPLE : TRAINING ACTIVITIES

Leverage Social Media for New Product Launching หลักสูตรใหม่ คอร์สพิธีกรมืออาชีพ (BA MC) จัดกิจกรรมหน้าร้านเองได้ อย่างมืออาชีพ In search of the Best เครื่องมือ ในการค้นหา คนเก่ง และพัฒนาขีด ความสามารถในการขาย ด้วย Benchmark Shop Manager Quarterly Outside – In ฟังเสียงลูกค้า โดยพนักงานขายเป็นสื่อกลาง

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Marketing Strategies

Conversion Marketing

Viral Marketing Word-Of-Mouth

MARKETING STRATEGIES 2017

Digital Media

Social Media

Online to Offline & Offline to Online

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SOCIAL MEDIA

Fanpage Like

4,372 372,148 48

Engagem gemen ent

10.8 MB MB

Follow

  • wers

rs

210 210,463 463

Followe lowers 7.6 K

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Engagement Achievements

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Conversion Marketing - Online to Offline & Offline to Online Activities

MARKETING STRATEGIES 2017

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Special Gift for Member Surprise Gift for Member SOCIAL MEDIA CUSTOMER RELATIONSHIP MANAGEMENT (SCRM)

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PROMOTIONS

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Co-Branding / Co-Member Privilege For Member

CUSTOMER RELATIONSHIP MANAGEMENT (CRM)

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CUSTOMER RELATIONSHIP MANAGEMENT (CRM)

Thank you party @ Mandarin Oriental Hotel

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