1 Winner :The Best Brand Performance on Instagram 2017 Top 3 :The - PowerPoint PPT Presentation

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Winner :The Best Brand Performance on Instagram 2017 Top 3 :The Best Brand Performance 2017 Top3 : The Most Popular Brand in Instagram 2016 2

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PROFIT & LOSS HIGHLIGHT MB. Years Total revenue target growth F20% for Y2017 . 7

PROFIT & LOSS 1H2017 HIGHLIGHT Profit & Loss 1H2017 1H2016 YoY (%) (MB.) REVENUE 1,574.91 1,118.13 40.9% NPAT 472.84 267.95 76.5% % NPAT 30.02% 23.96% 6.06% % GP 68.25% 66.93% 1.32% % SG&A 30.91% 37.24% -6.34% % EBIT 37.57% 29.98% 7.59% 8

PROFIT & LOSS 2Q2017 HIGHLIGHT(QTD) Profit & Loss YoY QoQ 1Q2017 2Q2017 2Q2016 (MB.) (%) (%) REVENUE 887.38 588.23 50.9% 687.53 29.1% NPAT 273.18 138.72 96.9% 199.65 36.8% % NPAT 30.79% 23.58% 7.20% 29.04% 1.75% % GP 69.48% 67.23% 2.26% 66.66% 2.82% % SG&A 31.18% 37.96% -6.77% 30.55% 0.63% % EBIT 38.51% 29.52% 8.99% 36.35% 2.16% 9

BALANCE SHEET SNAPSHOT + / - ASSETS 30/06/2017 479.58 121.14% Cash and cash equivalents 600.00 -11.76% Temporary investments 410.04 9.67% Inventories 1,589.13 21.07% Total current assets 290.42 -4.40% Property, plant and equipment 428.48 -2.18% Total non-current assets 2,017.61 15.26% Total assets + / - LIABILITIES & EQUITY 30/06/2017 485.47 53.77% Trade and other payables 612.94 48.24% Total current liabilities 17.54 4.53% Total non-current liabilities 630.48 46.53% Total liabilities 300.10 0.03% Authorized share capital 517.78 12.79% Retained earnings 1,387.14 5.06% Total shareholders' equity 10

FINANCIAL RATIO Inventory Days (Finish Goods) Liquidity Ratio & D/E %Same Store Sales (%SSS) ROA & ROE 11

SALES STRUCTURE BY CHANNEL 1H2017 12

SALES STRUCTURE 1H2017 By Product By Product By Product By Geography By Geography By Geography 13

CAPEX 2017 INTERIM DIVIDEND 2017 CAPEX 2017 INTERIM DIVIDEND 2017 1. Shop Expansion 110 mb 0.15 Baht/Share ( 450.41 mb.) 95.26% 2. Infrastructure 50 mb XD 23/8/2017 RD 25/8/2017 Total CAPEX 160 mb BOOK CLOSING 28/8/2017 8/9/2017 PAYMENT DATE 14

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B USINESS OVERVIEW BEAUTY is the leading in the retail distribution of cosmetics and skincare. BEAUTY under the following 5 concepts (1) Beauty Buffet Shop operates 3 3 4 stores and 18 stores in oversea * (2) Beauty Cottage Shop (3) Beauty Market Shop *as of 22.08.2017 Is available in more than 640 locations of leading (1) Made in Nature Brand Supermarket, Hypermarket, convenience Store (2) Girly Girl Brand ,Traditional trade, E-Commerce and Catalouge BEAUTY 's products are separated in 9 categories , with more than 7,000 SKUs . 1. Make up 4. Body Care 7. Beauty Drink&Food Supplement 2. Facial Care 5. Hair Care 8. Beauty Accessory 9 . Men’s Care 3. Body Hygiene 6. Perfume BEAUTY Listed on The Stock Exchange of Thailand since December 2012. BEAUTY Market cap 42,600 Million Baht* & Authorized Capital 300 Million Baht. *as of 18.08.2017 16

SHOP EXPANSION PLAN 17

NEW STORE OPENING 2017 : 5 SHOPs, TOTAL 249 SHOPs Lotus Nang Rong Asiatique The Riverfront Lotus Nong Chang BIG C The Shelter Chokchai 4 Cosmo Bazaa 18

NEW PRODUCT 1 H 2 017 : 46 ITEMs, 148 SKUs ( MAKE UP : 31 ITEMS ,133 SKUs , SKIN CARE:15 ITEMS, 15 SKUs ) 19

ACTIVITIES 1H2017 10 ปี บิวตี้ บุฟเฟต์ สวยแซบ แจกแน่น รีเฟรช !! ผิวสดได้หมดถ้าสดชื่น เก่าแลกใหม่ 20

LOCAL STORE MARKETING ( LSM) Manager Meeting 2 017 Make up Studio @Beauty Buffet Central Rama9 Supplier & Make Up Network แชร์ประสบการณ์ให้กับ ผู้จัดการสาขาทั่วประเทศ พนักงานหน้าร้านสร้างกระแสในสื่อ Social Media Make Up Make Over แต่งปั้บ รับปุ ๊ บ ส่งภาพประกวด Before-After 21

NEW STORE OPENING 1H2017 : 2 SHOPs, RELOCATED 6 SHOPs ,TOTAL 71 SHOPs Platinum Mall MBK Robinson Saraburi Robinson Chachoengsao (Relocated) (Relocated) Robinson Supanburi Central Westgate Central Ubonratchathani Central World (Relocated) (Relocated) (Relocated) (Relocated) 22

NEW PRODUCT 1 H 2 017 : 22 ITEMs, 61 SKUs ( MAKE UP : 14 ITEMS ,53 SKUs , SKIN CARE: 8 ITEMS, 8 SKUs ) 23

VIRAL MARKETING : ลิปเบอร์ 9 ในต านาน กระแสแรงในประเทศไทย กระแสแรงในประเทศจีน 24

VIRAL MARKETING : ลิปเบอร์ 9 ในต านาน พนักงานช่วยขาย Traditional Media 25

LOCAL STORE MARKETING ( LSM) New Product Launching : Aloe Vera Lip & Eye Remover 26

IMPROVE SHOPPING EXPERIENCE AND OPERATIONAL EFFICIENCY 1. New product selection process . 2. Deliver affordable quality to all. 3. Instill an entrepreneurial mindset into our shop manager. 4. Activities supported by Suppliers to promote shop SPACE MANAGEMENT : IMPROVING RETAIL STORE TOUCH POINTS No. of shops : 11 Shops 27

NEW PRODUCTS 1H2017 PRODUCT HOT HIT IN SOCIAL MEDIA 28

Activities Supported by Suppliers to Promote Shop 29

Oversea: Sales Growth Trend Average Sales Growth 164% ,1H2017 : 211.8 mb.(Growth 400 %) Mb. Years Sales By Geography Sales By Channel 30

OVERSEA EXPANSION Independent Shop Distributor 18 Shops 133 Shops Philippines Hongkong Taiwan Indinesia Vietnam 2 Shops 95 Shops 19 Shops 19 Shops 16 Shops 31

NEW DISTRIBUTORS 2017 Coming Soon….. New Distributor : Philippines Myanmar : Junction Centre Yangon Target 2017 : 6 Shops Ayala 30th Mall South Park Ayala Glorietta 32

EXPAND TO WELL – SELECTED AND PROFITABLE CHANNELS 33

Consumer Product : Sales Growth Trend CONSUMER Average Sales Growth 167% , 1H2017 : 178.1 mb.(Growth 99 % ) PRODUCT Mb. Years Best Seller 1H2017 Sales By Channel Made In Nature Hokkaido Milk Serie 34

CONSUMER PRODUCT CHANNEL 2017 MODERN TRADE CATALOUGE & TRADITIONAL TRADE CONVENIENCE STORE • No. Of Store : 417 Stores • No. Of SKUs : 33 SKUs • 7-ELEVEN : 1,330 Stores • No. Of SKUs : 14 SKUs • No. Of Account: 23 Accounts • No. Of Store 548 Stores • No. Of SKUs : 4-98 SKUs 35

CONSUMER PRODUCT CHANNEL 2017 • 7-ELEVEN : 1,330 Stores • No. Of SKUs : 14 SKUs New Project : 7-ELEVEN Chinese Premium @Lido Total 8 Locations , 22 Points of Purchase. • Don Mueang Airport • Rangnam • Phuket Airport • Srivaree • Chiang Mai Airport • Pattaya • Phuket • Suvarnabhumi Airport 36

E-Commerce : Sales Growth Trend - Average Sales Growth 770% - 1H2017 : 44.9 mb. (Growth 81% ) Mb. Years Total On 3 rd Party : 18 Website 37

PEOPLE : TRAINING ACTIVITIES Shop Manager Quarterly Outside – In หลักสูตรใหม่ คอร์สพิธีกรมืออาชีพ (BA MC) ฟังเสียงลูกค้า โดยพนักงานขายเป็นสื่อกลาง จัดกิจกรรมหน้าร้านเองได้ อย่างมืออาชีพ In search of the Best Leverage Social Media for New Product Launching เครื่องมือ ในการค้นหา คนเก่ง และพัฒนาขีด ความสามารถในการขาย ด้วย Benchmark 38

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MARKETING STRATEGIES 2017 Marketing Strategies Conversion Marketing Digital Media Viral Marketing Word-Of-Mouth Social Media Online to Offline & Offline to Online 40

SOCIAL MEDIA Engagement Achievements Fanpage Like Engagem gemen ent Follow owers rs Followe lowers 210 210,463 463 4,372 372,148 48 10.8 MB MB 7.6 K 41

MARKETING STRATEGIES 2017 Conversion Marketing - Online to Offline & Offline to Online Activities 42

SOCIAL MEDIA CUSTOMER RELATIONSHIP MANAGEMENT (SCRM) Special Gift for Member Surprise Gift for Member 43

PROMOTIONS 44

CUSTOMER RELATIONSHIP MANAGEMENT (CRM) Co-Branding / Co-Member Privilege For Member 45

CUSTOMER RELATIONSHIP MANAGEMENT (CRM) Thank you party @ Mandarin Oriental Hotel 46

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