INSTAGRAM FOR SPEAKERS WHY INSTAGRAM WHATS THE PURPOSE? Find new - - PowerPoint PPT Presentation
INSTAGRAM FOR SPEAKERS WHY INSTAGRAM WHATS THE PURPOSE? Find new followers and engage with people who will like your message Keep in touch with people who already know you Showcase who you are to people looking for speakers
➔ Find new followers and engage with people who will like your message ➔ Keep in touch with people who already know you ➔ Showcase who you are to people looking for speakers ➔ Share your behind the scenes story
➔ 5 areas of engagement with your audience ◆ Lead Generation ◆ Lead Nurturing ◆ Lead Conversion ◆ Delivery ◆ Resell and upsell
➔ Be your only platform to engage people on ➔ Find you speaking gigs ➔ Follow up with your clients or prospects ➔ Send emails or any automated communication
➔ See engagement ➔ Track analytics ➔ Track and analyze performance on specific posts ➔ See who watches your story
➔ What is your strategic objective? ➔ What do you want people to know? ➔ What ONE action do you want them to take? ➔ Are you offering anything in your bio? ➔ You can change it when you want or need to so it’s not forever.
➔ Stays on your grid ➔ Is something you want to reference back to ➔ Has comments that everyone can see ➔ You can respond to and interact on the comments ➔ Is only available for 24 hours ➔ You can run polls and ask questions on it ➔ It is fleeting in nature so more real-time content behind the scenes
➔ What do you want to say? ➔ What story do you want to tell? ➔ How can you tell a story and make a point?
➔ 5 to 1 ➔ Be Consistent ➔ Be YOU
➔ All your social media in one place ➔ You can schedule in advance ➔ It will suggest others you can follow and interact with ➔ Affordable
➔ Get clear about who your audience is ➔ Make sure you are adding value before anything else ➔ Follow the followers of your competition ➔ Hashtags - study what your competitors are doing ➔ Be consistent with your posting and your message
➔ He posts a nice mix of motivational and personal ➔ He tells stories ➔ He uses video to tell stories ➔ 4 Million followers
➔ Personal, she includes her family ➔ She posts what’s relevant going on right now in media (gay pride for example) ➔ 1.8 Million followers
➔ Use lots of color ➔ Use video that SHOW the product ➔ Show the product over and over again ➔ 360k followers
➔ Really great use of color ➔ Sticks to a theme for a while ➔ She shares her life lessons, stories and great pictures ➔ 231K followers
➔ Uses it to reference his podcast when a new episode comes out ➔ Shares his life adventures and where he is ➔ ➔ He uses this as a way to engage his existing followers and stay top of mind to them
➔ Great use of photos and personal stories ➔ She uses her stories so wisely to promote to her YouTube channel ➔ Just getting started but watch her grow fast