In Internatio ional l Vis isit itor Survey Presentatio ion - - PowerPoint PPT Presentation

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In Internatio ional l Vis isit itor Survey Presentatio ion - - PowerPoint PPT Presentation

In Internatio ional l Vis isit itor Survey Presentatio ion 2019 Cla lassification of f In International Travel 2019 International Traveler Visits 9.4 million International Visitor Visits Other Visits 1. 6 million 7.7 million


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SLIDE 1

In Internatio ional l Vis isit itor Survey Presentatio ion 2019

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SLIDE 2

2019 International Traveler Visits 9.4 million International Visitor Visits 7.7 million Tourist Visits 5.1 million Same-day Visits (Excursion) 2.6 million Other Visits 1.6 million Age 14 and less 0.7 million Regular Visits 0.9 million

Cla lassification of f In International Travel

Source: Ministry of Internal Affairs of Georgia, Information-Analytical Department

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SLIDE 3

Vis isiting Practice/Total

Please , tell me, is this your first visit to Georgia?

73.8% 26.2% Repeat Visits First Time Visits

Source: National Statistics Office of Georgia

N= 5 699 492 N= 2 026 282

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SLIDE 4

Vis isiting Practice/Purpose of f Vis isit

51.0 1.0% 49.0 9.0% 4.3% .3% 96.3 6.3% 15.9 5.9% 84.1 4.1% First Time Visits Repeat Visits Holiday, Leisure, Recreation VFR Business, Professional

Please , tell me, is this your first visit to Georgia?

Source: National Statistics Office of Georgia

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SLIDE 5

Vis isiting Practice/ / Border

54.6 4.6% 45.4 5.4% 17.0 7.0% 83.0 3.0% First Time Visits Repeat Visits Airport Land

Please , tell me, is this your first visit to Georgia?

Source: National Statistics Office of Georgia

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SLIDE 6

Vis isiting Practice/Residency

Azerbaijan Turkey Russia Armenia

  • Cent. and East. Europe

Other Europe Other Countries First Time Visits 5.4% 27.8% 28.2% 0.8% 54.3% 57.4% 71.1% Repeat Visits 94.6% 72.2% 71.8% 99.2% 45.7% 42.6% 28.9% Total 100% 100% 100% 100% 100% 100% 100%

Please, tell me, is this your first visit to Georgia?

Azerbaijan Turkey Russia Armenia

  • Cent. and East.

Europe Other Europe Other Countries Total First Time Visits

4.7% 16.8% 23% 0.5% 16.3% 17.9% 20.8%

100%

Repeat Visits

28.9% 15.5% 20.8% 22.2% 4.9% 4.7% 3%

100%

Source: National Statistics Office of Georgia

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SLIDE 7

Please tell me, what was the main purpose of your current visit to Georgia?

Main Purpose of f Vis isit

43.5 3.50% 19.0 9.00% 0.60 .60% 1.80 .80% 0.10 .10% 6.80 .80% 16.1 6.10% 10.8 0.80% 1.40 .40% Holiday, Leisure, Recreation VFR Education, Trainings Health, Medical Care Religion, Pilgrimage Shoping Transit Business, Professional Other

Source: National Statistics Office of Georgia N= 3,359,473 N= 1,469,348 N=44,419 N= 135,887 N=9,593 N= 523,720 N= 1,243,431 N= 831,506 N= 108,397

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SLIDE 8

Main Purpose of f Vis isit/ / Border

66.4 6.4% 15.5 5.5% 13.4 3.4% 2.7% .7% 1.0% .0% 0.4% .4% 0.4% .4% 0.1% .1% 0.1% .1% 36.1 6.1% 9.2% .2% 20.8 0.8% 20.4 0.4% 0.4% .4% 2.2% .2% 0.0% .0% 8.9% .9% 1.8% .8% Holiday, Leisure, Recreation Business or Professional VFR Transit Education, Training Health, Medical Care Religion, Piligrimage Shopping Other Airport Land

Please tell me, what was the main purpose of your current visit to Georgia?

Source: National Statistics Office of Georgia

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SLIDE 9

Main Purpose of f Vis isit/Residency

Please tell me, what was the main purpose of your current visit to Georgia?

Azerbaijan Turkey Russia Armenia

  • Cent. and East. Europe

Other Europe Other Countries Holiday, Leisure, Recreation 20.0% 65.9% 49.4% 8.8% 70.2% 64.4% 74.2% VFR 30.8% 9.0% 18.9% 28.4% 8.6% 23.6% 4.8% Transit 0.8% 0.2% 0.3% 0.1% 0.4% 0.9% 1.9% Shopping 8.9% 0.0% 1.5% 1.3% 0.7% 0.1% 0.2% Business, Professional 1.0% 0.2% 0.2% 0.0% 0.0% 0.0% 0.2% Health and Medical Care 12.2% 4.5% 0.6% 18.2% 0.2% 0.1% 0.4% Education, Training 18.1% 8.4% 24.3% 30.5% 5.2% 1.0% 2.5% Religion, Pilgrimage 3.2% 11.8% 4.4% 12.3% 14.6% 9.9% 15.7% Other 5.0% 0.1% 0.4% 0.4% 0.0% 0.0% 0.1%

Source: National Statistics Office of Georgia

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SLIDE 10

Conducted Activities/Total

Please, tell me, which of the following activities have you taken part in or spent time doing during this visit?

74.8 4.8% 60.6 0.6% 45.5 5.5% 20.5 0.5% 16.2 6.2% 14.9 4.9% 12.4 2.4% 9.0% .0% 5.4% .4% 4.6% .6% 2.7% .7% Tasting Georgian Cuisine and Wine Shopping Sightseeing Beach, swimming in the sea, lake Visiting Nature Visiting entertainment parks Piligrimage Getting Known with local art, culture, history Gambling Nighlife Attending Concerts, Festivals, Exhibitions, Going to a…

Source: National Statistics Office of Georgia N= 5,408,635 N= 4,386,834 N= 1,485,872 N= 1,173,928 N= 1,079,354 N= 899,722 N= 649,954 N= 387,649 N= 333,724 N= 196,140 N= 3,294,920

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SLIDE 11

Conducted Activities /Main Purpose

Please, tell me, which of the following activities have you taken part in or spent time doing during this visit?

77.6 7.6% 77.3 7.3% 54.7 4.7% 37.7 7.7% 29.9 9.9% 25.4 5.4% 17.7 7.7% 16.5 6.5% 10.1 0.1% 8.5% .5% 4.8% .8% 24.2 4.2% 83.4 3.4% 67.5 7.5% 9.5% .5% 5.0% .0% 10.0 0.0% 17.6 7.6% 2.8% .8% 2.0% .0% 1.7% .7% 0.2% .2% 26.5 6.5% 82.9 2.9% 58.2 8.2% 6.9% .9% 6.7% .7% 8.0% .0% 3.6% .6% 4.6% .6% 2.1% .1% 2.5% .5% 0.6% .6%

Sightseeing Tasting Georgian Cuisine and Wine Shopping Beach, swimming in the sea, lake Visiting Nature Visiting entertainment parks Piligrimage Getting Known with local art, culture, history Gambling Nighlife Skiing, Snowboarding, Heliskiing

Holiday, Leisure, Recreation VFR Business, Professional

Source: National Statistics Office of Georgia

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SLIDE 12

Conducted Activities / / Border

Please, tell me, which of the following activities have you taken part in or spent time doing during this visit?

82.2 2.2% 76.5 6.5% 47.7 7.7% 23.6 3.6% 22.8 2.8% 22.4 2.4% 20.2 0.2% 10.0 0.0% 6.3% .3% 6.3% .3% 6.1% .1% 72.2 2.2% 34.9 4.9% 65.1 5.1% 19.5 9.5% 14.0 4.0% 12.3 2.3% 5.1% .1% 13.3 3.3% 1.5% .5% 4.0% .0% 1.0% .0%

Tasting Georgian Cuisine and Wine Sightseeing Shopping Visiting Nature Beach, swimming in the sea, lake Visiting entertainment parks Getting Known with local art, culture, history Piligrimage Attanding Concerts, Festivals, Exhibitions Nighlife Mountaineering, Climbing

Airport Land

Source: National Statistics Office of Georgia

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SLIDE 13

Conducted Activities /Residency

Azerbaijan Turkey Russia Armenia

  • Cent. and East. Europe

Other Europe Other Countries Tasting Georgian Cuisine and Wine

68.2% 58.1% 88.1% 70.2% 86.1% 85.2% 77.3%

Shopping

58.8% 42.3% 66.8% 83.2% 55.9% 50.5% 55.8%

Sightseeing

28.9% 54.3% 49.8% 4.4% 72.1% 78.8% 81.3%

Visiting entertainment parks

14.2% 11.3% 15.4% 7.2% 19.7% 20.2% 28.1%

Beach, swimming in the sea, lake

12.9% 35.3% 19.2% 9.3% 35.8% 24.2% 17.6%

Visiting Nature

11.4% 17.5% 15.1% 2.3% 24.4% 30.6% 33.9%

Nightlife

4.4% 7.4% 1.7% 3.6% 5.5% 5.6% 7.4%

Pilgrimage

2.6% 11.7% 20.4% 10.4% 16.9% 17.6% 12.5%

Gambling

2.4% 23.0% 0.8% 0.1% 1.2% 5.8% 3.5%

Taking Part in Agricultural Activities

1.7% 0.1% 0.5% 0.0% 2.5% 1.7% 1.4%

Getting Known with local art, culture, history

1.5% 3.8% 8.6% 0.1% 17.9% 32.7% 23.7%

Please, tell me, which of the following activities have you taken part in or spent time doing during this visit?

Source: National Statistics Office of Georgia

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SLIDE 14

Popular Regions and Locations/Total

Please, tell me, which regions have you visited during this trip?

54.6 4.6% 30.2 0.2% 17.0 7.0% 16.9 6.9% 6.6% .6% 6.5% .5% 4.9% .9% 3.1% .1% 2.8% .8% 1.3% .3% 0.2% .2% 0.0% .0% Tbilisi Ajara Lower Kartli Mtskheta-Mtianeti Samtskhe-Javakheti Kakheti Imereti Samegrelo-Upper Svaneti Inner Kartli Guria Racha-Lechkhumi, Lower Svaneti Abkhazia 54.6 4.6% 28.9 8.9% 11.4 1.4% 8.3% .3% 6.8% .8% 4.6% .6% 4.5% .5% 3.7% .7% 3.7% .7% 3.1% .1% 2.8% .8% 2.5% .5% 2.5% .5% 1.9% .9% 1.8% .8% 1.7% .7% 1.6% .6% 1.3% .3% 1.3% .3% 1.2% .2% 9.3% .3% Tbilisi Batumi Marneuli Kazbegi Mtskheta Kutaisi Gudauri Signagi Rustavi Borjomi Kobuleti Telavi Gori Mestia & Ushguli Lagodekhi Akhaltsikhe Ananuri Bolnisi Ureki Vardzia Other

Please, tell me, which regions have you visited during this trip?

Source: National Statistics Office of Georgia

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SLIDE 15

Popular Regions and Locations/Main Purpose

Please, tell me, which regions have you visited during this trip?

55.9 5.9% 54.3 4.3% 23.6 3.6% 10.3 0.3% 8.9% .9% 8.2% .2% 4.9% .9% 4.4% .4% 2.7% .7% 2.7% .7% 0.2% .2% 0.0% .0% 45.9 5.9% 10.2 0.2% 6.1% .1% 6.1% .1% 10.1 0.1% 2.6% .6% 1.8% .8% 2.2% .2% 0.4% .4% 37.3 7.3% 0.5% .5% 0.0% .0% 64.5 4.5% 19.5 9.5% 3.9% .9% 2.0% .0% 4.5% .5% 3.0% .0% 1.9% .9% 5.4% .4% 0.3% .3% 21.7 1.7% 0.1% .1% 0.0% .0% Tbilisi Ajara Mtskheta-Mtianeti Kakheti Samtskhe-Javakheti Imereti Samegrelo-Upper Svaneti Inner Kartli Guria Lower Kartli Racha-Lechkhumi, Lower Svaneti Abkhazia Holiday, Leisure, Recreation VFR Business, Professional

Source: National Statistics Office of Georgia

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SLIDE 16

Popular Locations/Main Purpose

Please, tell me, which locations have you visited during this trip?

55.9 5.9% 51.8 1.8% 13.5 3.5% 12.1 2.1% 7.8% .8% 7.7% .7% 6.3% .3% 6.0% .0% 5.4% .4% 4.4% .4% 4.2% .2% 4.1% .1% 2.6% .6% 2.5% .5% 2.5% .5% 2.4% .4% 1.8% .8% 45.9 5.9% 9.7% .7% 2.4% .4% 3.4% .4% 2.3% .3% 0.7% .7% 0.3% .3% 0.9% .9% 1.3% .3% 2.1% .1% 1.8% .8% 0.1% .1% 0.3% .3% 0.1% .1% 1.5% .5% 0.2% .2% 3.0% .0% 64.5 4.5% 19.2 9.2% 2.2% .2% 1.4% .4% 2.7% .7% 0.8% .8% 0.4% .4% 1.6% .6% 0.7% .7% 1.0% .0% 1.2% .2% 0.4% .4% 0.2% .2% 0.2% .2% 1.8% .8% 0.2% .2% 0.5% .5% Tbilisi Batumi Mtskheta Kazbegi Kutaisi Signaghi Gudauri Borjomi Kobuleti Gori Telavi Mestia & Ushguli Ureki Ananuri Akhaltsikhe Vardzia Lagodekhi Holiday, Leisure, Recreation VFR Business, Professional

Source: National Statistics Office of Georgia

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SLIDE 17

Popular Locations/ / Border

Please, tell me, which locations have you visited during this trip?

82.2 2.2% 30.2 0.2% 13.3 3.3% 12.8 2.8% 12.4 2.4% 8.2% .2% 7.3% .3% 6.6% .6% 5.9% .9% 5.5% .5% 4.7% .7% 3.1% .1% 3.0% .0% 2.8% .8% 2.1% .1% 1.7% .7% 1.7% .7% 1.6% .6% 1.5% .5% 8.5% .5% 45.4 5.4% 28.5 8.5% 1.7% .7% 4.8% .8% 7.0% .0% 2.2% .2% 3.6% .6% 2.0% .0% 0.5% .5% 1.4% .4% 1.8% .8% 0.5% .5% 2.7% .7% 0.0% .0% 1.5% .5% 1.8% .8% 1.1% .1% 0.5% .5% 0.2% .2% 31.1 1.1% Tbilisi Batumi Kutaisi Mtskheta Kazbegi Signaghi Gudauri Borjomi Mestia & Ushguli Telavi Gori Vardzia Kobuleti David Gareji Akhaltsikhe Lagodekhi Ureki Bakuriani Zugdidi Other Airport Land

Source: National Statistics Office of Georgia

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SLIDE 18

Accommodation/Total

Please, state the number of nights according to the type of accommodation?

34.2 4.2% 22.9 2.9% 17.8 7.8% 13.5 3.5% 8.7% .7% 1.5% .5% 1.2% .2% 0.1% .1% Hotel Private Home of a Friend, Relative Rented House, Apartment Guesthouse, Hostel Personal Home, Apartment Campsite, Work and Holiday Camps Other Hospital

Source: National Statistics Office of Georgia

N= 11 122 207 N= 401 241 N= 7 440 520 N= 5 779 295 N= 4 402 532 N= 2 826 597 N= 496 681 N= 37 292

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SLIDE 19

Accommodation/Main Purpose

Please, state the number of nights according to the type of accommodation?

46.5 6.5% 21.0 1.0% 20.0 0.0% 2.1% .1% 2.0% .0% 8.1% .1% 0.1% .1% 0.3% .3% 6.0% .0% 1.3% .3% 2.2% .2% 0.0 0.0% 20.9 0.9% 69.4 9.4% 0.0% .0% 0.0% .0% 35.6 5.6% 6.6% .6% 30.6 0.6% 1.5% .5% 11.6 1.6% 7.6% .6% 0.0% .0% 6.5% .5% Hotel Guesthouse, Hostel Rented House, Apartment Campsite, Work and Holiday Camps Personal Home, Apartment Campsite, Work and Holiday Camps Hospital Other Holiday, Leisure, Recreation VFR Business, Professional

Source: National Statistics Office of Georgia

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SLIDE 20

Accommodation/Border

Please, state the number of nights according to the type of accommodation?

46.1 6.1% 15.1 5.1% 19.0 9.0% 0.7 0.7% 5.9% .9% 12.9 2.9% 0.1% .1% 0.2% .2% 22.6 2.6% 12.0 2.0% 16.6 6.6% 2.3% .3% 11.4 1.4% 32.7 2.7% 0.2% .2% 2.2% .2% Hotel Guesthouse, Hostel Rented House, Apartment Campsite, Work and Holiday Camps Personal Home, Apartment Private Home of a Friend, Relative Hospital Other Airport Land

Source: National Statistics Office of Georgia

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SLIDE 21

Length of f Stay/Total

Concerning this current trip, how many nights did you spend in Georgia in total?

34.2 4.2% 11.2 1.2% 17.0 7.0% 11.7 1.7% 10.2 0.2% 11.6 1.6% 2.0% .0% 1.3% .3% 0.7% .7% Did not spend a night 1 night 2-3 nights 4-5 nights 6-7 nights 8-14 nights 15-20 nights 21-30 nights 31 nights and more Average Length of Stay

4.1 Nig Nights Source: National Statistics Office of Georgia

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SLIDE 22

Length of f Stay/Main Purpose

Concerning this current trip, how many nights did you spend in Georgia in total?

16.8 6.8% 9.3% .3% 15.5 5.5% 17.4 7.4% 16.1 6.1% 20.5 0.5% 2.6% .6% 1.5% .5% 0.4% .4% 14.5 4.5% 15.8 5.8% 29.4 9.4% 13.9 3.9% 11.2 1.2% 10.0 0.0% 2.0% .0% 2.2% .2% 1.0% .0% 27.9 7.9% 14.2 4.2% 26.9 6.9% 12.2 2.2% 5.8% .8% 5.3% .3% 4.1% .1% 1.8% .8% 1.8% .8% Did not spend a night 1 night 2-3 nights 4-5 nights 6-7 nights 8-14 nights 15-20 nights 21-30 nights 31 nights and more Holiday, Leisure, Recreation VFR Business, Professional

Source: National Statistics Office of Georgia

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SLIDE 23

Length of f Stay/Border

Concerning this current trip, how many nights did you spend in Georgia in total?

1.8% .8% 2.1% .1% 16.0 6.0% 21.9 1.9% 21.4 1.4% 28.5 8.5% 4.0% .0% 2.9% .9% 1.3% .3% 44.7 4.7% 14.1 4.1% 17.3 7.3% 8.5% .5% 6.5% .5% 6.2% .2% 1.4% .4% 0.8% .8% 0.5% .5% Did not spend a night 1 night 2-3 nights 4-5 nights 6-7 nights 8-14 nights 15-20 nights 21-30 nights 31 nights and more Airport Land

Source: National Statistics Office of Georgia

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SLIDE 24

Length of f Stay/Residency

Azerbaijan Turkey Russia Armenia

  • Cent. and East. Europe

Other Europe Other Countries Did not spend a night 41.7% 48.1% 25.2% 59.6% 4.6% 1.2% 6.3% 1 night 16.0% 21.2% 3.5% 9.5% 5.5% 2.3% 3.0% 2-3 nights 18.4% 18.8% 11.8% 12.8% 15.7% 18.4% 24.8% 4-5 nights 12.4% 5.5% 16.2% 8.0% 18.6% 25.0% 23.7% 6-7 nights 5.0% 2.7% 14.4% 5.1% 20.6% 17.4% 17.5% 8-14 nights 4.7% 2.6% 21.7% 4.1% 25.4% 25.7% 17.3% 15-20 nights 0.7% 0.5% 3.5% 0.7% 4.7% 3.7% 3.2% 21-30 nights 0.5% 0.4% 2.9% 0.3% 3.8% 4.9% 1.9% 31 nights and more 0.6% 0.1% 0.9% 0.1% 1.3% 1.5% 2.4% Average Length of Stay 1.8 nights 1.7 nights 5.9 nights 1.5 nights 7.9 nights 7.8 nights 8.5 nights

Concerning this current trip, how many nights did you spend in Georgia in total?

Source: National Statistics Office of Georgia

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SLIDE 25

Accompanying Persons/Total

42.1 2.1% 28.9 8.9% 25.7 5.7% 3.1% .1% 0.2% .2% Family, Relatives Alone Friends Colleagues Other

Please, tell me, who accompanied you during this visit to Georgia?

Source: National Statistics Office of Georgia

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SLIDE 26

Ac Accompanying Persons /Main Purpose

47.6 7.60% 39.4 9.40% 15.6 5.60% 0.70 .70% 0.30 .30% 43.0 3.0% 7.9% .9% 49.5 9.5% 0.0% .0% 0.0% .0% 16.1 6.1% 21.0 1.0% 45.4 5.4% 18.3 8.3% 0.1% .1% Family, Relatives Friends Alone Colleagues Other Holiday, Leisure, Recreation VFR Business, Professional

Please, tell me, who accompanied you during this visit to Georgia?

Source: National Statistics Office of Georgia

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SLIDE 27

Accompanying Persons/ / Border

39.3 9.3% 30.3 0.3% 26.3 6.30% 5.60 .60% 0.40 .40% 44.2 4.2% 29.3 9.3% 26.3 6.30% 2.30 .30% 0.10 .10% Family, Relatives Alone Friends Colleagues Other Airport Land

Please, tell me, who accompanied you during this visit to Georgia?

Source: National Statistics Office of Georgia

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SLIDE 28

Accompanying Persons /Residency

Azerbaijan Turkey Russia Armenia

  • Cent. and East. Europe

Other Europe Other Countries Family, Relatives 44.1% 37.4% 21.9% 15.2% 25.9% 31.6% 24.5% Alone 37.5% 23.4% 54.0% 57.1% 42.0% 38.1% 44.9% Friends 17.6% 37.6% 25.5% 23.7% 30.8% 29.7% 27.6% Colleagues 1.4% 2.4% 1.4% 5.5% 5.0% 4.9% 5.9% Other 0.1% 0.2% 0.0% 0.0% 0.2% 0.9% 0.2%

Please, tell me, who accompanied you during this visit to Georgia?

Source: National Statistics Office of Georgia

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SLIDE 29

Exp xpenditure Str tructure

Total Expenditure

8 511 534 927 GEL

Average Expenditure per Visit

1102 GEL Expenditure Components Total Expenditure GEL

Share in Total Expenditure

Served Food and Drinks

2,343,421,279 27.5%

Accommodation

2,021,228,953 23.7%

Shopping

1,800,271,650 21.2%

Cultural and Entertainment Services

1,528,705,888 18.0%

Domestic Ground Transportation

644,544,830 7.6%

Other Expenditure

173,362,328 2.0%

Azerbaijan Turkey Russia Armenia

  • Cent. and East. Europe

Other Europe Other Countries

Total Expenditure 689,479,762 GEL 1,134,024,923 GEL 2,119,882,130 GEL 750,633,120 GEL 1,090,911,160 GEL 1,223,985,637 GEL 1,502,618,195 GEL Average Expenditure per Visit 395 GEL 928 GEL 1282 GEL 589 GEL 1792 GEL 1938 GEL 2538 GEL Source: National Statistics Office of Georgia

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SLIDE 30

Exp xpenditure Str tructure/High Spenders

N Country of Res esidence Av Average Ex Expendit iture pe per Vi Visit Total Ex Expendit iture Sam Sample

1 Russia

1,282 2,119,882,130 2,263

2 Turkey

928 1,134,024,923 3,121

3 Armenia

589 750,633,120 1,333

4 Azerbaijan

395 689,479,762 1,529

5 Ukraine

1,788 408,004,873 362

6 Israel

2,035 386,219,347 311

7 Germany

1,856 265,585,328 231

8 Saudi Arabia

3,632 234,530,691 117

9 USA

3,813 227,479,434 90

10 United Arab Emirates

2,453 207,284,589 179

11 Kazakhstan

1,818 199,533,666 140

12 Iran

2,092 160,669,028 137

13 Poland

1,781 137,996,096 144

14 China

1,908 104,155,953 70

15 Belarus

1,406 98,280,037 110

16 United Kingdom

2,438 94,746,557 79

17 France

2,101 68,380,957 63

18 Italy

1,481 57,485,148 61

19 Greece

1,026 56,589,599 52

20 Czech Republic

2,142 52,100,491 54

Source: National Statistics Office of Georgia

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SLIDE 31

Overall l Satisfaction/Total

Please tell me, overall, how satisfied you are with your visit to Georgia?

53.5 3.5% 37.3 7.3% 7.1% .1% 0.9% .9% 1.0% .0% 0.2% .2% Very Satisfied Satisfied Neither Satisfied, Nor Dissatisfied Dissatisfied Very Disastified I don't know, Hard to answer

Source: National Statistics Office of Georgia

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SLIDE 32

Overall l Satisfaction/Main Purpose

Please tell me, overall, how satisfied you are with your visit to Georgia?

68.7 8.7% 25.0 5.0% 4.4% .4% 1.0% .0% 0.7% .7% 0.1% .1% 52.7 2.7% 36.7 6.7% 8.9% .9% 0.8% .8% 0.4% .4% 0.6% .6% 41.2 1.2% 51.0 1.0% 6.4% .4% 0.9 0.9% 0.4% .4% 0.0% .0%

Very Satisfied Satisfied Neither Satisfied, Nor Dissatisfied Dissatisfied Very Dissatisfied I don't know, Hard to answer

Holiday, Leisure, Recreation VFR Business, Professional

Source: National Statistics Office of Georgia

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SLIDE 33

Overall l Satisfaction/Border

Please tell me, overall, how satisfied you are with your visit to Georgia?

Source: National Statistics Office of Georgia

77.1 7.1% 19.6 9.6% 2.4% .4% 0.5% .5% 0.2% .2% 0.2% .2% 45.9 5.9% 43.0 3.0% 8.6% .6% 1.0% .0% 1.2% .2% 0.3% .3% Very Satisfied Satisfied Neither Satisfied, Nor Dissatisfied Dissatisfied Very Dissastified I don't know, Hard to answer Airport Land

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SLIDE 34

Overall l Satisfaction/Residency

Please tell me, overall, how satisfied you are with your visit to Georgia?

Azerbaijan Turkey Russia Armenia

  • Cent. and East. Europe

Other Europe Other Countries Very Satisfied

51.2% 45.8% 54.8% 34% 70% 79.3% 70.8%

Satisfied

37.0% 38.8% 37.7% 56.1% 26.7% 18.20% 24.1%

Neither Satisfied, Nor Dissatisfied

8.3% 11.1% 6.6% 9.1% 1.8% 2% 3.4%

Very Dissatisfied

0.5% 2.3% 0.5% 0.2% 1.4% 0.3% 1.2%

Dissatisfied

2.2% 1.9% 0.2% 0.7% 0.1% 0.1% 0.4%

I don’t know, Hard to answer

0.8% 0.1% 0.1% 0% 0.1% 0.1% 0.2%

Average Score (max 5) 4.3 4.2 4.5 4.2 4.6 4.8 4.6

Source: National Statistics Office of Georgia

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SLIDE 35

In Information Sources/Total

Please, tell me, for this trip, how did you get information about Georgia?

59.3 9.3% 57.5 7.5% 15.3 5.3% 12.7 2.7% 7.2% .2% 4.9% .9% 3.4% .4% 3.1% .1% 2.8% .8% 1.0% .0% Friends, Relatives Previous Visit Other Internet Television, Radio Person of Georgian Origin Organization, Business Partner Travel Agency, Tour operator www.facebook.com/georgiaandtravel www.Georgia.travel Promotional Materials 0.9% 0.6% 0.5% 0.2% www.wikitravel.com Travel Fairs www.lonelyplanet.com Other

Source: National Statistics Office of Georgia

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SLIDE 36

In Information Sources/Main Purpose

Please, tell me, for this trip, how did you get information about Georgia?

64.4 4.4% 33.0 3.0% 24.5 4.5% 12.4 2.4% 7.6% .6% 6.5% .5% 5.6% .6% 2.6% .6% 1.9% .9% 4.8% .8% 78.0 8.0% 67.6 7.6% 3.1% .1% 12.4 2.4% 0.1% .1% 0.3% .3% 0.3% .3% 19.6 9.6% 0.0% .0% 0.0% .0% 38.9 8.9% 66.0 6.0% 19.1 9.1% 10.3 0.3% 0.2% .2% 1.2% .2% 0.8% .8% 4.8% .8% 0.8% .8% 3.7% .7% Friends, Relatives Previous Visit Other Internet Television/Radio Travel Agency, Tour operator www.facebook.com/georgiaandtravel www.Georgia.travel Person of Georgian Origin www.wikitravel.com Other Holiday, Leisure, Recreation VFR Business, Professional

Source: National Statistics Office of Georgia

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SLIDE 37

In Information Sources/Border

Please, tell me, for this trip, how did you get information about Georgia?

67.9 7.9% 31.7 1.7% 20.1 0.1% 13.4 3.4% 5.2% .2% 1.6% .6% 1.0% .0% 0.8% .8% 0.5% .5% 0.8% .8% 16.7 6.7% 84.6 4.6% 18.6 8.6% 52.7 2.7% 4.5% .5% 15.0 5.0% 0.1% .1% 1.4% .4% 0.1% .1% 5.3% .3% Organization, Business Partner Previous Visit Other Internet Friends, Relatives Person of Georgian Origin Television,Radio www.wikitravel.com www.facebook.com/georgiaandtravel Travel Agency, Tour operator Other Airport Land

Source: National Statistics Office of Georgia

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SLIDE 38

27.0 7.0% 46.4 6.4% 24.4 4.4% 2.1% .1% 15-30 31-50 51-70 71 and more 60.8 0.8% 39.2 9.2% Male Female

Gender and Age

Source: National Statistics Office of Georgia

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SLIDE 39

Methodology

Survey method

Quantitative Research

Survey technique

Face to face interviews

Survey areal

Georgia

Target group

International visitors aged 15 years or older

Sample size

12,000 respondents

Duration of interview

10-12 minutes

Co Coun untry ry Ca Categor

  • ries

Central and Eastern Europe Belarus, Bulgaria, Czech Republic, Estonia, Hungary, Kazakhstan, Kyrgyzstan, Latvia, Lithuania, Moldova, Poland, Romania, Slovakia, Tajikistan, Turkmenistan, Ukraine and Uzbekistan. Other Europe Austria, Belgium, Croatia, Denmark, Finland, France, Germany, Greece, Ireland, Israel, Italy, Malta, Norway, Netherlands, Spain, Sweden, Switzerland and the United Kingdom. Other Countries Those counties that were not placed in any of the above mentioned groups, due to small samples, were consequently grouped as “Other” Countries.

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SLIDE 40

Georgian National Tourism Administration Research and Planning Department Tel: +995 322 43 69 99 (18 20) E-mail: infostatistics@gnta.ge Presentation is uploaded on the website: : www.gnta.ge