Shaping the Vis isit itor Experience TMI Convention 31 st October - - PowerPoint PPT Presentation

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Shaping the Vis isit itor Experience TMI Convention 31 st October - - PowerPoint PPT Presentation

Feb 18, 2024 151 likes •505 views

Shaping the Vis isit itor Experience TMI Convention 31 st October 2017 Simon Curtis, University of Westminster Michele Grant, Blue Sail Becky Frall, West Midlands Growth Company What is The Visitor Experience? A holiday on

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Shaping the Vis isit itor Experience

TMI Convention 31st October 2017 Simon Curtis, University of Westminster Michele Grant, Blue Sail Becky Frall, West Midlands Growth Company

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What is “The Visitor Experience”?

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  • A holiday on England’s

waterways

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  • L i f e a b o a r d a n a r r o w b o a t
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  • England’s cities: Birmingham
  • Enjoy the activity of the city from your very own cosy

waterside accommodation.

  • The luxury of everything you need to hand.
  • And the wonderful world of engaging art exhibitions,

vivid concerts, moving theatre, relaxing brunch, larger- than-life street art, city walking tours, gin tasting or a guided museum experience.

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  • England’s countryside
  • The slow bubbling of water beneath the bow
  • The speeding kingfisher low and iridescent against the

water

  • Highlights of flowers and insects in focus
  • Long views over rolling hills, grand oaks and majestic

buzzards

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  • England’s heritage
  • Shakespeare’s England – his homes, his inspiration
  • The medieval castle to explore at Warwick
  • Beautiful gardens, planted and loved by talented

horticulturalists

  • Stately homes and stories of lives and families
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  • Canal towpaths offer wonderful routes for cycling

and walking

  • The outdoors
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DEVELOPING EXPERIENCES – IRELAND’S ANCIENT EAST

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“5,000 years of history, in lush green landscapes, with stories told by the best storytellers in the world”

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What we have What The Visitor Wants

5,000 Years History Storytellers Castles , Great Houses Tombs, Monasteries, Immersive Experiences Lush Landscapes Walks, Boat Trips Living Culture Great Stories Gardens Festivals Authentic, Old and Very Old Human Story Lots to See and Do Easy Meet Real People Fun Learn Do

Matching Product and Motivations

5,000 years of European history in a lush green landscape with stories told by the best story tellers in the world

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Stories at t th the heart of f th the experience

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  • verarching story

signature experiences signature experiences signature experiences

hero products hero products hero products hero products

Short stories Short stories Short stories Short stories Short stories

anecdotes anecdotes anecdotes anecdotes anecdotes anecdotes anecdotes anecdotes anecdotes anecdotes anecdotes anecdotes

Short stories

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IRELAND’S MYSTICAL WATERWAY

MARITIME GATEWAY TALE OF TWO WORLDS CASTLES & CONQUESTS VIKINGS HIGH KINGS & HEROES SACRED ANCIENT

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A Tale of Two Worlds – Visitor Experience Development Plan

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Stakeholder Group sessions

To agree activity and projects

Gardens Industry identified new festivals, packaging & incentives opportunities, and new relationships with international specialists In house experiences Industry identified ‘downstairs’ and food & drink experiences, incentive business

  • pportunities

Experience Clusters – New Ross and Wicklow Industry and local authorities identified projects to secure more bednights, linking stories, incentive s/packaging

Local authorities and Leader Identified what’s needed and how to deliver Visitor Centric Infrastructure and Community

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email michele.grant@bluesail.com web bluesail.com blog blog.bluesail.com tweet @bluesailviews