VIS ISIT IT A ALE LEXANDRIA IA ANNUA NNUAL MEMB MBER MEE - PowerPoint PPT Presentation

VIS ISIT IT A ALE LEXANDRIA IA ANNUA NNUAL MEMB MBER MEE EETIN ING Septe tember 30, 2 2015 015

Thanks to our Valued Partners City of Alexandria

Thanks to our Valued Partners Virginia Tourism Corporation

Thanks to our Corporate Partner And our Charter Members Alexandria Hotel Association

Visit Alexandria 2015 Annual Meeting September 30, 2015 Hotel Monaco Alexandria

Hon Hon. William . William Euil ille le City of Alexandria Mayor

Vic P ic Parra President & CEO, United Motorcoach Association Visit Alexandria Board Chair

Edwar ward Me d Mendoza Area Director of Sales and Marketing Kimpton Hotels of Alexandria

Walte lter Clar Clarke Vice President Burke & Herbert Bank

Vic P ic Parra President & CEO, United Motorcoach Association Visit Alexandria Board Chair

Vic P ic Parra President & CEO, United Motorcoach Association Visit Alexandria Board Chair

Voices of Alexandria Video

Econ conomi mic c Impa Impact of ct of Vis isitor itors Source: 2014 Economic Impact of Domestic Travel on Virginia and Localities , Virginia Tourism Corporation *Data is based on macroeconomic modeling and provides an estimate of receipts, not an accounting of actual taxes and receipts.

Vis isitor itor Spe Spendin ing b by Accommod Accommodatio ion Spe pending pe per tri trip ( ($) 450 406.30 400 350 300 265.26 250 200 130.57 150 100 50 0 Hotel in ALX Visit Daytripper Friends/Relatives Source: 2014 Advertising Effectiveness & ROI Study , Destination Analysts for ACVA

Con Contr trib ibuti tion pe per Dolla Dollar of of Pr Prope operty T Tax ax (net o t of S Servi vices es Provi vided ed) Source: Alexand ndria E Econo nomic D Development nt Pa Partne nershi hip

Patr trici icia W Was ashin ington President & CEO Visit Alexandria

2015 R 2015 Revi eview

“A Wor orld A d Away ay” Meeti eting ngs

Din inin ing Cou ouple les Pet et-frie iendly ly

Na Nation tional a and d In Inte ternatio ional PR PR Nation ional & al & Internation ational al P PR

Respo ponsiv ive We Webs bsit ite

Blog log

2015 R 2015 Resu esults

Vis isitor itor Spe Spendin ing in in Ale Alexan xandria ia (millio millions $) $) 754 739 738 $750 711 $700 657 $650 616 $600 $550 $500 2009 2010 2011 2012 2013 2014 Source: 2014 Economic Impact of Domestic Travel on Virginia and Localities , Virginia Tourism Corporation

Lodging ng Performa mance ce (% chan ange y year ar o over y r year ar) 16 14.7 14 12 Alexandria 9.9 10 9 8.1 DC Region 8 Competitors 5.2 6 5.1 4.8 4.5 US 4 3.1 2 0 Occupancy Average Daily Rate Revenue Per Room Source: Smith h Travel Research d h data J Jul uly 2014 2014-June une 2015 2015 versus us previous us year; D ; DC Regio ion Competit itors in inclu lude D DC, , Arlin lington, F , Fair irfax Co., ., Prin ince George’s C Co.

Ad Adverti tisin ing Impa Impact ct Ret eturn on on Inv nves estment (Cit (City Ta Tax Receipts $ $) 85 million impressions 7 • 6 $171:1 Spending ROI • 5 6:1 $6:1 Tax ROI 50% 4 • 3 4:1 2 1 0 FY2010 FY2015 Sources: 2010 Alexandria ROI Study, Strategic Marketing & Research Inc .; 2014 Advertising Effectiveness & ROI Study, Destination Analysts

Me Meetin ing Sale Sales Actua ualized R Revenue ue ( (millions $ $) $36.7 million in leads • 7 5.93 generated 7% 5.54 6 5.30 5 $5.9 million in actualized • 3.80 4 revenue 7% 2.95 3 2 1 0 FY2011 FY2012 FY2013 FY2014 FY2015

Pu Publi blic R c Rela latio ions Nationa nal/Interna nationa onal P Press H Hits 305 national/international • 350 stories 7% 300 250 890 total stories • 200 $1.1 million print value 150 • . 38% 100 50 0 FY2013 FY2014 FY2015

We Web + + Socia Social Me l Media ia Web V Vis isit its ( (tot otal) l) 1.5 million web visits • 1500000 . 37% 1200000 57,000 social media • 900000 followers 43% 600000 300000 0 FY2013 FY2014 FY2015

2016 Previ 2016 Preview

Travel: A Growth Industry US Economy (GDP) 0.6 Q1 2015 2.2 US Travel & Tourism (Economic Output) 3.7 Q2 2015 6.5 0 2 4 6 8 Perce cent nt Gr Growth ( h (Annu nnualized) Source: US Dept of Commerc rce, Bure reau of Economic Analy lysis is

Travel: A Growth Industry 35% plan to increase travel spending Only 11% plan to decrease Source: “State of the he American n Tr Traveler” Jul uly 2015, 2015, Destination Analysts

MGM National Harbor • Opening 2 nd half of 2016 • Visit Alexandria convening MGM Readiness Task Force

Advertising: Print & Broadcast Channels

Advertising : Digital Channels

VisitAlexandriaVA.com

New Member Listings – Add Your Content

Content First Marketing

Mich Michael K Kelley Senior VP, Programming & Business Affairs PBS

Mercy Street :30 second preview video

Mercy Street 3 minute “Green Family” video

“Mercy Street” Inspired Marketing • Partner-created Visitor Experiences • National Sponsorship of 6 Episodes • Virginia Tourism Corporation Promotion • Premiere — November 5 • National Press Tours & Pitches • “Mercy Street” Inspired Content Hub

Thank you! VisitAlexandriaVA.com