Identity Campaign For Brooklyn Museum Hsin-hui Wang How to be - - PowerPoint PPT Presentation

Hsin-hui Wang

Identity Campaign

For Brooklyn Museum

How to be local? What is local?

Local Brooklyn-A Place Where the Junction Is

• Brooklyn Museum is right beside Prospect Park, the junction where traffic is dense.
• For a Pratt student, going there means to at least:
• 1. Go into the Jewish area, basically starting from Franklin Avenue.

2.Take B48 or walk alongside the Franklin Avenue, which could be dangerous, as people DO FIGHT on the street.

• 3. Go across Fulton Station where you can take the Line-L shuttle (and that area is

also a little bit chaotic).

• And yet Brooklyn Museum is nevertheless a good museum that deserves people to

go in there and take a look.

Branding and How That Could Work for the Local Community

How to Attract With a Local Sense

• In order to take a journey, we have to make sure that the first impression of the museum is

welcoming, educative, and exciting.

• The following slides and scores are based on personal experience at the museum.

Or how to persuade people to actually go in there

Project “YO”!

“YO/OY”

By Deborah Kass

• This is a monumental work by

Deborah Kass which is right outside the museum.

• Typographic, 3 dimensional work

that works with New York slang.

• Ultimate form of typography for

localness.

• Yo! (way to say hello):

Slang for African American community. Slang for some part of Mainland China. Slang for Japanese speaking population

• Oy/Oi!(way to say hello):

Slang for Jewish community. Hello in Portuguese. Hello in Cockney English.

Brooklyn Museum,your local museum

SHOP AHOY