Identity Campaign For Brooklyn Museum Hsin-hui Wang
How to be local? What is local?
Local Brooklyn-A Place Where the Junction Is Branding and How That Could Work for the Local Community • Brooklyn Museum is right beside Prospect Park, the junction where tra ffi c is dense. • For a Pratt student, going there means to at least: 1. Go into the Jewish area , basically starting from Franklin Avenue. 2. Take B48 or walk alongside the Franklin Avenue , which could be dangerous, as people DO FIGHT on the street. 3. Go across Fulton Station where you can take the Line-L shuttle (and that area is also a little bit chaotic). • And yet Brooklyn Museum is nevertheless a good museum that deserves people to go in there and take a look.
How to Attract With a Local Sense Or how to persuade people to actually go in there • In order to take a journey, we have to make sure that the fi rst impression of the museum is welcoming, educative, and exciting . • The following slides and scores are based on personal experience at the museum.
Project “YO”!
“YO/OY” By Deborah Kass • This is a monumental work by Deborah Kass which is right outside the museum. • Typographic, 3 dimensional work that works with New York slang. • Ultimate form of typography for localness.
• Yo! (way to say hello): • Oy/Oi!(way to say hello): Slang for African American Slang for Jewish community. community. Hello in Portuguese. Slang for some part of Mainland Hello in Cockney English. China. Slang for Japanese speaking population
SHOP AHOY Brooklyn Museum,your local museum
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