How user experience will dictate the mass adoption of new - - PowerPoint PPT Presentation

how user experience will dictate the mass adoption of new
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How user experience will dictate the mass adoption of new - - PowerPoint PPT Presentation

How user experience will dictate the mass adoption of new technology in payment Presented by: Ado Fazlic Director of PR & Marketing 1 News of bad consumer experience reaches more than twice as many ears as praise for a positive


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How user experience will dictate the mass adoption of new technology in payment

Presented by: Ado Fazlic Director of PR & Marketing

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News of bad consumer experience reaches more than twice as many ears as praise for a positive consumer experience

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The goal for new technology in payment is to be as invisible as possible

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The world’s leading battery-less fingerprint activated payment card

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Defining User Experience

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What are the challenges that new technology can address?

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1 - Work with current payment infrastructure 2 - Faster Checkout Experience 3 - More Secure Payment Alternatives

What are the challenges that new technology can address?

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1 – Something you have 2 – Something you know 3 – Something you are

What do we mean by secure?

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What is driving innovation?

1 – New regulation 2 – New industry mandates 3 – Competition for Consumer Preference

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How is financial inclusion changing the global marketplace

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OLD THINKING TOP OF WALLET NEW THINKING TOP OF MIND

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It all comes Back to...