www.digital22.com How to Plan Blog Titles Manchester HUG August 2018
Introduction Manage a Content Team producing ● over 125 blogs a month. Take Inbound Strategy and turn it into ● most appropriate form of Content. Responsible for content performance ● from keyword onwards.
“How to Plan Blog Titles that How to Plan Meet Both SEO Needs and are Enticing Enough for a Persona to Blog Titles Click on When Viewed on the SERP and Also Meet Optimisation Targets in Terms of Character Or to use the full title... Limits (Whilst Also Being Super Entertaining)... In 5 Killer Steps”
1. 90 day campaigns 2. Core campaign focus and Planning Titles download piece 3. Idea generation What we do 4. Keyword Research 5. Turn into titles and briefs
Title creation juggles five priorities...
How to Plan Blog Titles that Meet Both SEO Needs and are Enticing Enough for a Persona to Click on When Viewed on the SERP and Also Meet Optimisation Targets in Terms of Character Limits (Whilst Also Being Super Entertaining)... In 5 Killer Steps .
1. How to Plan Blog Titles = Show the Knowledge 2. Meet SEO Needs = Tying Title and Content Together 3. Enticing Enough for a Persona = Contextual Language 4. Optimisation = Technical SEO 5. In 5 Killer Steps = Emotive Language
Step One: Showing Knowledge
CoSchedule say... Source
Wordstream and Larry Kim... Source
Facebook ad interest… t n a w e l p o e P ! e g d e l w o n k Source
A quick check...
How to Plan Blog Titles Showing Knowledge 1. Use questions 2. Use stats 3. Show the benefits
Step Two: SEO Across the Blog as a Whole
“Put the user first and everything else will follow.” Google’s advice over the past 24 months. Source and source.
BUT WHAT ABOUT KEYWORDS? (Don’t worry. We still use keywords)
How to Plan Blog Titles Meeting SEO Needs 1. Idea 2. Keyword 3. Context
Step Three: Enticing the Persona
Where & When
Mood & Emotion
How to Plan Blog Titles Knowing Your Persona 1. Context of research 2. Language they speak 3. Goals they want to achieve
Step Four: Optimisation
How to Plan Blog Titles Optimisation SERP Rules 65 Character Blog Title Limit Don’t Keyword Stuff ● ● 160 Character Meta Description Title and Content Should Match ● ● TOOL: Use the CoSchedule Headline Analyzer
Step Five: Enticing the Persona (again)
How to Plan Blog Titles Knowing Your Persona Titles that are... 1. Actionable 2. Intriguing 3. Emphatic
How to Plan Blog Titles Knowing Your Persona Titles that are... 1. Actionable - How to… What is... 2. Intriguing - 5 ways your [x] is... 3. Emphatic - 50 ways your [x] is… Even better - 50 ways your [x] is doing [y] and How to Fix it
So that’s that...
1. Give campaign a focus How to Plan 2. Target keyword Blog Titles topics 3. Plan a campaign’s worth of titles that balance the five areas
October’s HUG Next Time... 2x HubSpot Speakers: Dan Tyre and a Product Expert doing an INBOUND 18 follow up. REGISTER HERE
www.digital22.com Thank You!
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