How to Plan Blog Titles Manchester HUG August 2018 Introduction - - PowerPoint PPT Presentation

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Mar 30, 2023 341 likes •670 views

www.digital22.com How to Plan Blog Titles Manchester HUG August 2018 Introduction Manage a Content Team producing over 125 blogs a month. Take Inbound Strategy and turn it into most appropriate form of Content. Responsible for

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www.digital22.com

How to Plan Blog Titles

Manchester HUG August 2018

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Manage a Content Team producing
ver 125 blogs a month.
Take Inbound Strategy and turn it into

most appropriate form of Content.

Responsible for content performance

from keyword onwards.

Introduction

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How to Plan Blog Titles

Or to use the full title...

“How to Plan Blog Titles that Meet Both SEO Needs and are Enticing Enough for a Persona to Click on When Viewed on the SERP and Also Meet Optimisation Targets in Terms of Character Limits (Whilst Also Being Super Entertaining)... In 5 Killer Steps”

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Planning Titles

What we do

1. 90 day campaigns
2. Core campaign

focus and download piece

3. Idea generation
4. Keyword Research
5. Turn into titles and

briefs

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Title creation juggles five priorities...

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How to Plan Blog Titles that Meet Both SEO Needs and are Enticing Enough for a Persona to Click on When Viewed on the SERP and Also Meet Optimisation Targets in Terms of Character Limits (Whilst Also Being Super Entertaining)... In 5 Killer Steps.

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1. How to Plan Blog Titles = Show the Knowledge
2. Meet SEO Needs = Tying Title and Content

Together

3. Enticing Enough for a Persona = Contextual

Language

4. Optimisation = Technical SEO
5. In 5 Killer Steps = Emotive Language

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Step One: Showing Knowledge

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CoSchedule say...

Source

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Wordstream and Larry Kim...

Source

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Facebook ad interest…

Source

P e

l e w a n t k n

l e d g e !

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A quick check...

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1. Use questions
2. Use stats
3. Show the benefits

How to Plan Blog Titles

Showing Knowledge

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Step Two: SEO Across the Blog as a Whole

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Google’s advice over the past 24 months. Source and source.

“Put the user first and everything else will follow.”

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(Don’t worry. We still use keywords)

BUT WHAT ABOUT KEYWORDS?

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1. Idea
2. Keyword
3. Context

How to Plan Blog Titles

Meeting SEO Needs

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Step Three: Enticing the Persona

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Where & When

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Mood & Emotion

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1. Context of research
2. Language they speak
3. Goals they want to achieve

How to Plan Blog Titles

Knowing Your Persona

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Step Four: Optimisation

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Optimisation

SERP Rules

65 Character Blog Title Limit
160 Character Meta Description

How to Plan Blog Titles

Don’t Keyword Stuff
Title and Content Should Match

TOOL: Use the CoSchedule Headline Analyzer

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Step Five: Enticing the Persona (again)

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Titles that are...

1. Actionable
2. Intriguing
3. Emphatic

How to Plan Blog Titles

Knowing Your Persona

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Titles that are...

1. Actionable - How to… What is...
2. Intriguing - 5 ways your [x] is...
3. Emphatic - 50 ways your [x] is…

Even better - 50 ways your [x] is doing [y] and How to Fix it

How to Plan Blog Titles

Knowing Your Persona

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So that’s that...

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How to Plan Blog Titles

1. Give campaign a

focus

2. Target keyword

topics

3. Plan a campaign’s

worth of titles that balance the five areas

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Next Time...

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www.digital22.com

Thank You!