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How Great Employer Branding Answers the Question
- n Every Female Jobseeker’s Mind
Why Gender Diversity?
Positive Relationship Between Equity Returns and Gender Composition of Employee Base
How Great Employer Branding Answers the Question on Every Female - - PowerPoint PPT Presentation
How Great Employer Branding Answers the Question on Every Female - - PowerPoint PPT Presentation
How Great Employer Branding Answers the Question on Every Female Jobseekers Mind Romy Newman Co-founder & President Why Gender Diversity? Positive Relationship Between Equity Returns and Gender Composition of Employee Base What is
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What is Fairygodboss?
- The career marketplace just for
women
- Founded by two former WSJ execs
in March 2015
- Free anonymous job reviews for
women by women - 15 questions
- Editorial: 5 articles published daily
- 1 million unique users per month
- Working with over 50 major US
companies
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Fairygodboss: Our Partners
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Women’s Job Satisfaction
Fairygodboss: Review Statistics
Source: Fairygodboss Reviews Source: Fairygodboss Reviews
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Fairygodboss: Review Statistics
What is one thing your employer could do to make it more likely you will stay?
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100% Women Experienced, Ambitious & Highly Qualified
Fairygodboss Users
Sales 13.8% Technology or Digital 13.5% Marketing 12.5% Finance 11.5% HR 11.4% Retail 3.7% Strategy/Bus Dev 3.4% Legal 3.4% Operations 3.1% Manufacturing 2.8% PR/Comms 1.9% Education 1.7%
Department:
17% 17% 20% 46%
18-24 25-34 35-44 45+
Age:
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Q: The last time you left a job, what was your primary reason for leaving?
Men & Women Job Seek Differently
Source: Fairygodboss research, 2017
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Q: What resources did you use to find your most recent job?
Men & Women Job Seek Differently
Source: Fairygodboss research, 2017
Women are more likely than men to rely on job review sites, but less likely to rely
- n social media
Digital Job Boards (Indeed, Monster) Friends or Family Your Business Network / Word-of-Mouth Job Review Sites (Glassdoor) Social Media LinkedIN A recruiter contacted me
M F 57.8% 59.7% 44.6% 44.0% 41.0% 43.3% 35.5% 33.6% 15.1% 31.3% 37.3% 50.0% 9.6% 19.4%
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Men & Women Job Seek Differently
Rank Women Men 1 Good Manager 5.9 Compensation 5.8 2 Flexibility / Work-Life Balance 5.8 Good Manager 5.6 3 Compensation 5.8 Career Growth Opps 5.6 4 Good Culture / People 5.6 Good Culture / People 5.6 5 Location / Commute 5.6 Benefits 5.6
Q: Which Elements are Most Important To You When Looking for a Job
(Scale of 1-7)
Source: Fairygodboss research, 2017
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- 1. Storytelling: Day in the Life
- 2. Dynamic Visuals
- 3. Personal Narratives
HOW TO REACH WOMEN WITH YOUR EMPLOYER BRAND STORY:
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- 1. Storytelling: Day In The Life
“People are courteous. I was carrying a heavy box, and they opened the door for me”
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- 1. Storytelling: Day In The Life
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- 2. Dynamic Visuals
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- 2. Dynamic Visuals
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- 3. Personal Narratives
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- 3. Personal Narratives
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Official Employer Profile
Share why your company is a great place for women
*Social Feed Now Embedded on Employer Profile!
Profile 3 Representatives From Your Company
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Un Unlimi mited Jobs
Fairy rygodboss to manage al all job postings
Em Empl ployer Profile
Share re why your r company is a gre reat place for r women
Presence on Fairygodboss
Mo Monthly Analytics
Stats on your r company’s perf rform rmance and benchmark rking date to impro rove your r ROI
Reporting
Mo Monthly News wsletters
Hi Highlighting your r company, jobs
- r
r sponsore red content
So Socia ial Pro Promotio ion
Share re why your r company is a gre reat place for r women
Co Content Ma Marketing
Fairy rygodboss Editori rial team wri rites art rticles on your r behalf
Amplification: Social/Content
Fairygodboss Annual Contract
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