How Great Employer Branding Answers the Question on Every Female - PowerPoint PPT Presentation

How Great Employer Branding Answers the Question on Every Female Jobseeker’s Mind Romy Newman Co-founder & President

Why Gender Diversity? Positive Relationship Between Equity Returns and Gender Composition of Employee Base

What is Fairygodboss? • The career marketplace just for women • Founded by two former WSJ execs in March 2015 • Free anonymous job reviews for women by women - 15 questions • Editorial: 5 articles published daily • 1 million unique users per month • Working with over 50 major US companies

Fairygodboss: Our Partners

Fairygodboss: Review Statistics Source: Fairygodboss Reviews Women’s Job Satisfaction Source: Fairygodboss Reviews

Fairygodboss: Review Statistics What is one thing your employer could do to make it more likely you will stay?

Fairygodboss Users 100% Women Experienced, Ambitious & Highly Qualified Department: Sales 13.8% Age: Technology or Digital 13.5% Marketing 12.5% 17% 17% Finance 11.5% 18-24 45+ HR 11.4% 20% 3.7% Retail 35-44 46% Strategy/Bus Dev 3.4% 25-34 Legal 3.4% Operations 3.1% Manufacturing 2.8% PR/Comms 1.9% Education 1.7%

Men & Women Job Seek Differently Q: The last time you left a job, what was your primary reason for leaving? Source: Fairygodboss research, 2017

Men & Women Job Seek Differently Q: What resources did you use to find your most recent job? 59.7% Digital Job Boards 57.8% (Indeed, Monster) 44.0% Friends or Family 44.6% Your Business Network / 43.3% 41.0% Word-of-Mouth 50.0% LinkedIN 37.3% M Women are more likely than F Job Review Sites men to rely on job review 33.6% 35.5% sites, but less likely to rely (Glassdoor) on social media 31.3% Social Media 15.1% 19.4% A recruiter 9.6% contacted me Source: Fairygodboss research, 2017

Men & Women Job Seek Differently Q: Which Elements are Most Important To You When Looking for a Job (Scale of 1-7) Rank Women Men 1 Good Manager 5.9 Compensation 5.8 2 Flexibility / Work-Life Balance 5.8 Good Manager 5.6 3 Compensation 5.8 Career Growth Opps 5.6 4 Good Culture / People 5.6 Good Culture / People 5.6 5 Location / Commute 5.6 Benefits 5.6 Source: Fairygodboss research, 2017

HOW TO REACH WOMEN WITH YOUR EMPLOYER BRAND STORY: 1. Storytelling: Day in the Life 2. Dynamic Visuals 3. Personal Narratives

1. Storytelling: Day In The Life “People are courteous. I was carrying a heavy box, and they opened the door for me”

1. Storytelling: Day In The Life

2. Dynamic Visuals

2. Dynamic Visuals

3. Personal Narratives

3. Personal Narratives

Official Employer Profile Share why your company is a great place for women *Social Feed Now Embedded on Employer Profile! Profile 3 Representatives From Your Company

Fairygodboss Annual Contract Amplification: Presence on Reporting Social/Content Fairygodboss Co Content Ma Marketing Fairy rygodboss Editori rial team wri rites art rticles on your r behalf Em Empl ployer Profile Share re why your r company is a gre reat place for r women Mo Monthly Analytics Stats on your r company’s So Socia ial Pro Promotio ion perf rform rmance and benchmark rking Share re why your r company is a date to impro rove your r ROI gre reat place for r women Un Unlimi mited Jobs Fairy rygodboss to manage all job postings al Mo Monthly News wsletters Highlighting your Hi r company, jobs or r sponsore red content

Want to know more? founders@fairygodboss.com