HISTORY The company was created in 1981 by Jean-Francois Sprecher and was one of the first Consulting Agency for deluxe perfume brands in the Middle-East and Near-East such as Guerlain, Issey Miyake, Jean-Paul Gaultier or Lalique. Based in Dubai since 2000 and managed by Julien Sprecher and Axel Berrier , The company is acting now as a Master Distributor and is Developing successfully prestigious perfume brands in the area such as Creed, Lalique, Bentley or Parfums de Marly. METHOD OF OPERATION SBGC has a well-structured team operating from Dubai. The Area Managers and Marketing Brand Managers are frequently on business trips and have therefore acquired full knowledge of the markets which enable us to maintain the best brand visibility inside the shop, thanks to close relationships with local distributors and retailers. In this very competitive environment, we strongly animate the market based on the marketing plan of each brand with the aim to gain market share and reach sales targets.
ORGANIZATIONAL CHART
SBGC DISTRIBUTION NETWORK (IN PINK) SBGC Covers more than 20 countries:
DISTRIBUTION NETWORK SBGC COVERS GCC LOCAL MARKETS AS WELL AS DUTY FREES AND AIRLINES Boutique Magazine – Etihad airlines Duty Free – Dubai, UAE Saks, Dubai Sky Sales Magazine – Saudia airlines
NEW BRAND INTEGRATION • We study the market to evaluate the potential of the brand and present a tailor made business plan. • We study and understand the Brand Positioning and its “ Look & Feel ” . • With a minimum of two distributors in each country we have the choice to select the best suitable for each supplier/brand • We define the best distribution network where the brand will be in its environment and will benefit from the best visibility. • We ensure: 1. PR coverage 2. Launch animation 3. Promoter/Sales team trainings 4. Merchandising solution 5. Continuous support through the year
BRAND REPRESENTATION - PUBLIC RELATION A strong partnership with the Regional Press:
LOGISTIC PLANNING A strong logistic team taking care of all transport and custom documentations for smooth and efficient delivery in the region.
STRATEGY & INNOVATION Each brand benefit from a 20 years expertise , receiving the best advise and recommendation on strategic decisions Market knowledge: SBGC has acquired intimate knowledge of the region in which it operates. Rigorous analysis of the competition and sector performance enables us to closely monitor market dynamics feeding into tailor-made strategies Retail expertise: with a focus on developing and promoting exclusive networks for its luxurious brands, SBGC ensures the ultimate exposure of its perfumer brands. Consumer insights: over the years we have build a deep understanding of the consumers of the region, from nationals, tourists to expatriates. These insights into consumer behavior and attitudes provide the company with the essential tools for growth in the region
CREATIVE DESIGN DEVELOPMENT Developing concept design on permanent displays, podiums, visuals based on brand requirements. Promotional display Gondolas
NICHE BRAND PORTFOLIO
PRESTIGE BRAND PORTFOLIO
Make Up/Skin Care Brand A GLOBAL BEAUTY BRAND
SOME OF OUR RETAIL PARTNERS
SBGC HAS BEEN IN COLLABORATION WITH CREED PERFUMES SINCE 1985 Creed benefits a strong brand awareness in the Middle East, thanks to continuous activities throughout the years. SBGC has developed boutiques, islands, personalized gondolas and personalized wall units in most of the outlets to offer the best visibility. The brand is now personalized in more than 100 point of sales and SBGC did open 3 boutiques in the region.
PERSONALIZATION CREED BOUTIQUE DUBAI MALL
PERSONALIZATION CREED BOUTIQUE KINGDOM CENTER SAUDI
PERSONALIZATION CREED BOUTIQUE KUWAIT
PERSONALIZATION CREED IS PRESENT WITH 6 SHOP-IN-SHOPS Paris Gallery Dubai Mall Paris Gallery Dubai Festival City Paris Gallery Marina Mall Paris Gallery Bahrain Paris Gallery Rashid Mall KSA Al Hawaj Al’Ali Bahrain City Center
PERSONALIZATION 3 ISLANDS Galeries lafayette – dubai mall Pari Gallery – Ezdan Mall Qatar Pari Gallery – Lagoona Mall-Qatar
PERSONALIZATION MORE THAN 30 WALL UNITS WITH COUNTER SAKS UAE Hiland Bloomingdales UAE
SELECTIVE ANIMATIONS FOR NEW PRODUCT LAUNCH Galeries Lafayette 2014 Bloomingdales, Dubai Mall 2015 Gazzaz Riyadh K.S.A. 2015 BHV Lebanon 2014
PERSONALIZATION LAUNCHED IN 2009, PARFUMS DE MARLY IS NOW WELL SETTLED IN THE REGION WITH 2 Boutiques Parfums de Marly Boutique, UAE2
PERSONALIZATION BOUTIQUE – RIYADH SAUDI
PERSONALIZATION 3 SHOP-IN-SHOPS Paris Gallery, Dubai Mall Paris Gallery, Red Sea Mall K.S.A. Paris Gallery, Marina Mall Abu Dhabi
PERSONALIZATION 3 ISLANDS Galeries Lafayette Dubai Hiland UAE2 Harvey Nichols K.S.A.
PERSONALIZATION PILLAR AT SAKS FIFTH AVENUE – BURJUMAN CENTER DUBAI
PERSONALIZATION MORE THAN 30 WALL UNITS WITH COUNTER Bloomingdales, Dubai Mall
PERSONALIZATION MORE THAN 50 GONDOLAS Paris Gallery - Tahlya Mall K.S.A. Paris Gallery - Hiland UAE2 Mirdiff City Center Dubai
ORGANISATION OF PRESS EVENT BASED ON MARKETING CALENDAR At Paris Gallery, Dubai mall – March 2013
PERSONALIZATION LAUNCH ANIMATIONS Harvey Nichols Kuwait
PERSONALIZATION LAUNCH ANIMATIONS Harvey Nichols Mall of Emirates, UAE-2015
PERSONALIZATION AFTER ONLY 2 YEARS, ATELIER COLOGNE IS AVAILABLE IN MORE THAN 50 OUTLETS Sephora – Mall of the Emirates, UAE
PERSONALIZATION Atelier Cologne in SAKS 5 th Avenue – Dubai in 2015
PERSONALIZATION Opening of the department store Tryano in Abu Dhabi with Atelier Cologne as part of the Haute Parfumerie corner
PERSONALIZATION RETAILTAINMENT: ENGRAVING MACHINE PRESENT IN MORE THAN 20 OUTLETS TO OFFER BEST SERVICE AND PERSONALIZATION TO THE CUSTOMERS Galeries Lafayette – Dubai Mall, PILLAR Salam-oman UAE
PERSONALIZATION A VERY UNIQUE BRAND WITH A LARGE OFFER OF FRAGRANCES AND HOME INTERIOR CANDLES Galeries Lafayette – Dubai Mall, UAE
PERSONALIZATION WALL UNIT & ISLAND Saks Fifth Avenue – Burjuman, UAE Paris Gallery – Granada Mall, K.S.A.
ANIMATION PARIS GALLERY RASHID MALL – DECEMBER 2014
ANIMATION PARIS GALLERY TAHLIA MALL – DECEMBER 2014
ANIMATION SAKS DUBAI – MARCH 2015
ANIMATION SAKS FIFTH AVENUE, BAHRAIN – MAY 2015
PERSONALIZATION A STRONG VISIBILITY IN THE REGION FOR THIS HISTORIC FRENCH BRAND Paris Gallery – Dubai Mall, SBGC has been in collaboration with Lalique Parfums since 1988.
ANIMATION CONTINUOUS ANIMATIONS THROUGH THE YEAR FOR A MAXIMUM VISIBILITY Debenhams, dubai mall – January 2015 Debenhams, yas mall ABU DHABI – January 2015
ANIMATION CONTINUOUS ANIMATIONS THROUGH THE YEAR FOR A MAXIMUM VISIBILITY MERCH-QATAR-2015 Paris Gallery – Dubai Mall, UAE 2015
ANIMATION CONTINUOUS ANIMATIONS THROUGH THE YEAR FOR A MAXIMUM VISIBILITY Dubai Mall, UAE-2015
ANIMATION STRONG PARTNERSHIP WITH JAGUAR MOTOR TO ANIMATE THE MARKETS
ANIMATION ON GOING ANIMATIONS Visitor - Airport, Kuwait Tanagra - Fanar Debenhams – Souq Sharq
ANIMATION LAUNCH EVENT - QATAR
ANIMATION A STRONG BEGINNING FOR THE NEW BENTLEY FRAGRANCE BRAND LAUNCHED IN 2013. BENTLEY ABSOLUTE – BAHRAIN CITY CENTER PODIUM
PRESS LAUNCH LAUNCH EVENT – BAHRAIN BENTLEY SHOWROOM
ANIMATION BENTLEY ABSOLUTE – K.S.A: SCRATCH & WIN
ANIMATION LAUNCH EVENT – SAUDI BENTLEY SHOWROOM
ANIMATION LAUNCH EVENT – QATAR BENTLEY SHOWROOM
RAFFLE DRAW – PARIS GALLERY DUBAI MALL UAE
SBGC – DISTRIBUTOR ANNUAL SEMINAR
REGIONAL TEAM GATHERING TOGETHER EVERY YEAR FOR WORKSHOPS AND AWARDS. 2012 in Mauritius, Africa 2013 in Mykonos, Greece 2014 in Phuket, Thailand 2015 in Marrakech, Morocco
Recommend
More recommend
