headquarters?) Sample Size: 179 (91% of Respondents) What type of - - PowerPoint PPT Presentation

What country is your business in? (If multiple countries, where is your headquarters?)

Sample Size: 179 (91% of Respondents)

What type of entity best describes your business?

Sample Size: 179 (91% of Respondents)

85% 13% 1% 1%

0% 25% 50% 75% 100% Single location Multiple locations Franchise location Corporate-owned location

Do you own or rent the space where your business is located?

Sample Size: 179 (91% of Respondents)

41% 30% 28% 1%

0% 25% 50% 75% 100% Own - separate properly Own - home-based business Rent - separate property Rent - home-based business

How long has this business been in operation since original inception? (Please include total time in operation under all owners.)

Sample Size: 177 (90% of Respondents)

5% 2% 5% 2% 5% 5% 3% 7% 5% 7% 26% 28%

0% 25% 50% 75% 100% Less than 1 year 1 year 3 years 4 years 5 years 6 years 7 years 8 years 9 years 10 years 11-20 years 21+ years

What are the primary services offered by your pet-care business? Select all that apply to your business. This response is only to provide demographic information; revenue by services will be detailed in a later question.

Sample Size: 177 (90% of Respondents)

79% 75% 71% 53% 47% 45% 8%

0% 25% 50% 75% 100%

Dog boarding (enclosures, luxury suites) Dog daycare Grooming (baths or haircuts) Cat boarding Dog training Other pet care services Cage-free dog boarding (with paid overni…

What is the average revenue for one cat boarding for one night? (Includes an average paid night’s stay including typical optional activities if charged separately from enclosure cost. If multiple boarding options are available, respond with the most typical option offered in your center.)

Sample Size: 50 (26% of Respondents)

0% 6% 72% 20% 0% 2%

0% 25% 50% 75% 100% 1 - 5 6 - 10 11 - 20 21 - 50 51 - 100 100+

How do your dog-boarding prices compare to those of competitors in your area?

Sample Size: 122 (62% of Respondents)

48% 31% 11% 9% 1%

0% 25% 50% 75% 100% Average Slightly above average Slightly below average Greatly above average Greatly below average

What is the average revenue for dog boarding for one night? (Includes an average paid night’s stay including typical optional activities if charged separately from enclosure cost. If multiple boarding options are available, respond with the most typical option offered in your center.)

Sample Size: 83 (42% of Respondents)

0% 0% 7% 84% 8%

0% 25% 50% 75% 100% 1 - 5 6 - 10 11 - 20 21 - 50 51 - 100

How do your dog daycare prices compare to those of competitors in your area?

Sample Size: 133 (68% of Respondents)

50% 29% 17% 4% 2%

0% 25% 50% 75% 100% Average Slightly above average Slightly below average Greatly above average Greatly below average

Respond with your business prices for dog daycare. (Respond with your posted rate for

• ne dog to attend full day of interactive group play without discounts.)

Sample Size: 123 (63% of Respondents)

2% 0% 1% 20% 76% 1% 1%

0% 25% 50% 75% 100% 1 - 5 6 - 10 11 - 20 21 - 50 51 - 100 100+

Enter the average wage paid to staff by the positions listed in 2014. Include base pay only, do not include payroll taxes or benefits. Leave a position blank if your pay system differs from what is noted (e.g., you pay groomers hourly and answer requests commission percentage). (Groomer haircuts (commission percentage))

Sample Size: 51 (26% of Respondents)

Enter the average wage paid to staff by the positions listed in 2014. Include base pay only, do not include payroll taxes or benefits. Leave a position blank if your pay system differs from what is noted (e.g., you pay groomers hourly and answer requests commission percentage). (Dog Trainer - classes, privates, etc. (commission percentage))

Sample Size: 27 (14% of Respondents)

She never hires independent Contractors. Tier 1 stylist is entry level and they earn a 36% commission. They can earn their right to be higher on the tier scale based on education, experience, sales, and client retention rate. Tier 2 earns a 38% and Tier 3 earns a 40%. Tier 4 stylist are awarding winning stylist with a Certified Master Groomer (CMG) status – they earn 44% commission and Melissa supplies an assistant to them – of which they pay ½ of their hourly wage. The average price per pet overall is $56.00 and her Tier 4 stylist average ticket price is $60.00. A Tier 4 stylist can do 12-16 dogs in a day with an assistant – and maintain the

• quality. Tier 4 stylists earn between $45,000 and $55,000 annually plus tips

Melissa Verplank, Paragon School of Grooming, recommends the following for groomer pay:

For 2014, how many new employees did you hire? (New employees)

Sample Size: 108 (55% of Respondents)

3% 8% 13% 14% 6% 7% 20% 19% 6% 2%

0% 25% 50% 75% 100% 1 2 3 4 5 6 - 10 11 - 20 21 - 50 51 - 100

For 2014, how employees did you lose?(Lost employees)

Sample Size: 107 (55% of Respondents)

7% 11% 13% 11% 9% 4% 22% 17% 4% 2%

0% 25% 50% 75% 100% 1 2 3 4 5 6 - 10 11 - 20 21 - 50 51 - 100

What percentage of your total revenue(i)total amount of gross income received by your business for pet care services. for 2014 did payroll costs represent in your business? Include payroll taxes, worker's compensation, benefit costs and contract labor paid to staff providing pet care services. Exclude owner salary, guarantee or draw payments. (Example: Total Revenue was $525,000 and total payroll was $231,000; 44% is the payroll cost percentage.)

Sample Size: 109 (56% of Respondents)

2% 13% 30% 28% 19% 7%

0% 25% 50% 75% 100% 1 - 30 31 - 40 41 - 50 51 - 60 61+

In 2014, how satisfied were you with the amount you paid yourself as owner through salary and/or draws?

Sample Size: 117 (60% of Respondents)

17% 12% 32% 32% 7%

0% 25% 50% 75% 100% Not at all satisfied Slightly satisfied Moderately satisfied Very satisfied Extremely satisfied

How much was your total compensation for 2014 as business owner? Include base salary or guarantee draws, bonuses, and profits drawn from the business.

Sample Size: 100 (51% of Respondents)

Revenue Breakdown

Sample Size: 128 (66% of Respondents)

For each revenue category, enter the percentage it represents of your total revenue for 2014. Your entries must total 100%. If a category does not apply, leave blank.

Average Minimum (Excluding 0%) Median (Excluding 0%) Maximum

Dog Boarding (per day/night for enclosure) 44% 5% 54% 97% Dog Daycare 21% 1% 22% 91% Grooming (baths and haircuts) 14% 1% 10% 100% Pet Sitting/Dog Walking 6% 1% 20% 100% Dog Training 4% 1% 4% 100% Cage-free Boarding 3% 1% 32% 100% Extra Boarding Activities 3% 1% 6% 27% Retail Sales 2% 1% 4% 10% Cat Boarding (per day/night for enclosure) 2% 1% 4% 20% Transportation/Pickup and Delivery Services 1% 1% 1% 25% Other Pet Boarding (species other than dogs or cats) 0% 1% 1% 8% Other Pet Services (e.g., photography, poop/scoop, etc) 1% 1% 5% 46%

Monthly occupancy costs increase by square footage

Monthly Occupancy Costs Statistical Measures Cross-tabulated by Square Footage Average High Low 5k or Less 5-10k 10k or more Rent to non- related party $23,252 $287,278 $600 $2,500 $20,001 $147,111 Mortgage to non- related party $7,241 $42,000 $713 $8,225 $4,811 $13,666 Rent to related party $38,394 $270,443 $500 $1,586 $6,430 $49,333 Mortgage to related party $2,516 $9,800 $250 $776 $3,433 $2,675

Please specify the dollar amount spent in each category below. Please skip this question if you do not break down expenses by category.

Average Median (Excluding $0) Minimum (Excluding $0) Maximum Other Expenses (exclude payroll, rent and mortgage interest) $57,166 $14,778 $522 $657,000 Taxes (exclude payroll taxes) $27,959 $11,800 $385 $283,000 Repairs & Maintenance (e.g., facility & equipment) $18,395 $10,201 $600 $154,860 Utilities $17,194 $13,150 $525 $88,000 Pet Care Supplies (e.g., boarding, daycare, groom, etc) $16,782 $8,000 $1,200 $167,579 Merchant Processing Discounts & Fees $15,367 $12,300 $360 $61,937 Advertising/Marketing $13,342 $6,841 $600 $66,000 Cleaning & Maintenance Supplies $9,758 $6,000 $500 $46,784 General Insurance (exclude worker's compensation) $9,679 $4,345 $575 $60,000 Professional Fees (e.g., attorney, accountant, etc) $8,542 $4,989 $100 $99,100 Equipment Expense (exclude start-up purchases) $7,424 $3,000 $250 $40,000 Office & General Supplies $6,686 $4,000 $500 $30,007 Telephone & Internet $5,592 $4,000 $600 $25,951 Seminars & Travel $2,726 $1,500 $350 $12,000 Bank Fees & Finance Charges (exclude mortgage interest) $2,715 $607 $1 $48,000 Staff Training $2,479 $1,406 $264 $15,000 Dues & Subscriptions $1,427 $673 $100 $15,826 Licenses & Permits $760 $313 $25 $5,000 Total $169,246 $130,150 $1,550 $841,200

Indicate the range that includes your net profit percentage for 2014. (Exclude owner salary, guarantee payments, or draws. Net profit: Calculated as revenues minus all expenses including interest, taxes, depreciation and amortization.)

Sample Size: 97 (49% of Respondents)

12% 16% 23% 14% 15% 6% 6% 6%

0% 25% 50% 75% 100% Business had a net loss 0 - 5% 6 - 10% 11 - 15% 16 - 20% 21 - 30% 31-- 40% More than 40%

Input annualized occupancy (Actual pets serviced divided by total capacity. percentages you tracked for your business for the following revenue categories. Leave blank if a category is not applicable to your business. (Use percentage from your Kennel software or own calculations).

Average Median Minimum Maximum Sample Size Dog Boarding (enclosures) 58% 59% 20% 95% 48 Cage-free Boarding 49% 47% 40% 60% 3 Dog Daycare. 50% 53% 1% 100% 41 Grooming 46% 43% 2% 98% 26 Cat Boarding 21% 20% 1% 50% 24

Sample Size: 3 (2% of Respondents) to 48 (24% of Respondents)

EXAMPLE CHART OF ACCOUNTS

by Crystal Canine

Is making more money a resolution or goal for you? The most important financial tool to increasing your paycheck and business profits is a budget. Even if you dread time spent on financials or feel you don’t understand numbers you can and should create a budget for your business. After this webinar you will:

• Understand the benefits of this #1 financial

management tool

• Know the key components of an effective budget

for your business

• Learn the 5 easy steps in creating a budget for

your business

• Understand how your cash flow differs from

business profits

• Feel empowered to create a budget for your

business yourself or provide direction to your bookkeeper

• Utilize your budget all year to make proactive

business decisions

FREE IBPSA MEMBER WEBINAR BUDGETS MADE EASY Presented by Crystal Canine Wednesday, August 26th

11am Pacific/12pm Mountain/1pm Central/2pm Eastern

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Is your business maximizing profits? PRICING FOR PROFIT WORKSHOP October 19, 2015 Grapevine, Texas

Don’t miss this intensive one-day financial workshop.

“…the best workshop in years that I personally attended in the 13+ in this industry.” – Nancy, Facility Owner, following our February 2015 Pricing For Profit workshop

ibpsa.com/events