Head over Heels The shoe shopping experience at NM isnt different - - PowerPoint PPT Presentation

head over heels the shoe shopping experience at nm isn t
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Head over Heels The shoe shopping experience at NM isnt different - - PowerPoint PPT Presentation

Head over Heels The shoe shopping experience at NM isnt different from other stores. NM has the opportunity to create a shopping experience in line with its luxury goods. Two User Groups Associates Customers Customer needs Privacy.


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Head over Heels

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The shoe shopping experience at NM isn’t different from

  • ther stores.
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NM has the

  • pportunity to

create a shopping experience in line with its luxury goods.

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Customers Associates Two User Groups

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Security. Privacy. Presentation.

Customer needs

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Merchandise delivery. Customer knowledge. Merchandise management.

Associate needs

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For NM cardholders, NM Shoelover offers a premium shopping experience through semi- private environments and personalized shoe delivery service.

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We invite you to join

  • ur new shoe shopping

program NM Shoelover.

Make a reservation

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Sound dampening privacy screens Dedicated full length mirror Tablet for re-browsing Security??

Alcove features

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Flexible

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Lighted display cubes Data collection

  • n merchandise

handling Adjustable shelving for shoes and boots

Cart features

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Value Creation

Shopper:

Personal space for personal shopping. Shoe shopping goes from activity to experience.

NM:

Differentiate among luxury stores. Attract new NM cardmembers.

Capital One:

Expand reputation among luxury and service-oriented companies.

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Value Creation Thank you.

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Search for shoes Enter store Find somewhere to try on Find sales associate to get right size.

User Journey

Try on shoes Try on shoes Ask for different size Go look for different shoes Decide to purchase Gather things to checkout

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Search for shoes Enter store Find somewhere to try on Find sales associate to get right size.

User Journey

Try on shoes Try on shoes Ask for different size Go look for different shoes Decide to purchase Gather things to checkout

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  • Create seamless and efficient product requesting process.
  • Enhance privacy and security for NM shoppers.
  • Create personalized showcase for trying.
  • Make it easier to keep the front of house organized.
  • Move checkout from payment to wrapping purchased items.

Design Principles