Head over Heels
The shoe shopping experience at NM isn’t different from other stores.
NM has the opportunity to create a shopping experience in line with its luxury goods.
Two User Groups Associates Customers
Customer needs Privacy. Security. Presentation.
Associate needs Customer knowledge. Merchandise delivery. Merchandise management.
For NM cardholders, NM Shoelover offers a premium shopping experience through semi- private environments and personalized shoe delivery service.
We invite you to join our new shoe shopping program NM Shoelover. Make a reservation
Alcove features Sound dampening privacy screens Dedicated full length mirror Security?? Tablet for re-browsing
Flexible
Cart features Lighted display cubes Data collection on merchandise handling Adjustable shelving for shoes and boots
Value Creation Shopper: NM: Capital One: Personal space for Differentiate among Expand reputation personal shopping. luxury stores. among luxury and service-oriented companies. Shoe shopping goes Attract new NM from activity to cardmembers. experience.
Value Creation Thank you.
User Journey Go look for different shoes Try on Find sales Gather Find Ask for Try on Decide to Enter Search shoes things to associate to somewhere different shoes purchase store for shoes checkout get right to try on size size.
User Journey Go look for different shoes Try on Find sales Gather Find Ask for Try on Decide to Enter Search shoes things to associate to somewhere different shoes purchase store for shoes checkout get right to try on size size.
Design Principles ● Create seamless and efficient product requesting process. ● Enhance privacy and security for NM shoppers. ● Create personalized showcase for trying. ● Make it easier to keep the front of house organized. ● Move checkout from payment to wrapping purchased items.
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