& Google Shopping Top Feeds Errors on Shopping How to fix it in Lengow Rozenn L’Helgoualch - Shopping Specialist FR Clothilde Le Cose - Training/Certification Manager FR Sept 2017
Top Feed Errors: fixable in Lengow tool Proprietary & Confidential
I Where to find your feed issues in GMC Proprietary + Confidential Source: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis non erat sem Confidential + Proprietary
I Merchant Center - Diagnostic Tab Proprietary + Confidential Source: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis non erat sem Confidential + Proprietary
I Merchant Center - Diagnostic Tab Proprietary + Confidential Source: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis non erat sem Confidential + Proprietary
I Merchant Center - Diagnostic Tab Proprietary + Confidential Source: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis non erat sem Confidential + Proprietary
I Top Feed Issues that can be fixed in Lengow Proprietary + Confidential 1. GOOGLE_PRODUCT_CATEGORY : google category 2. Missing required attribute: size 3. Missing required attribute: color 4. IDENTIFIER_EXISTS : strong id 5. GENDER : attribute invalid error 6. SHIPPING : tax and shipping Source: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis non erat sem Confidential + Proprietary
I 1 - GOOGLE_PRODUCT_CATEGORY Proprietary + Confidential Categorising your product helps ensure that your ad is shown with the right search results. Use the google_product_category attribute to indicate the category of your item based on the Google product taxonomy . Advice & best practices ● Predefined Google product category: The ID or the full path of the product category. ● Help Center Link Full list Excel sheet (.xls) ● How to fix with Lengow Tool “Category Matching” required for any new product/category. ● ● Current interface: possibility to create values using rules. New interface: map categories in advance and regularly go ● back to map any new categories. Generate values based on “keywords” in another field. ● Example: see next slide. Source: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis non erat sem Confidential + Proprietary
I 1 - GOOGLE_PRODUCT_CATEGORY : google category Proprietary + Confidential Current Lengow Interface: Source: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis non erat sem Confidential + Proprietary
I 1 - GOOGLE_PRODUCT_CATEGORY : google category Proprietary + Confidential New Lengow Interface: Source: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis non erat sem Confidential + Proprietary
I 2 - Missing required attribute: size Proprietary + Confidential Use the size attribute to appear in results that are filtered by size Describe the standardised size of your product. Advice & best practices ● Required for all products that vary by size. Required for Clothing & Accessories > Clothing ● (1604) and Clothing & Accessories > Shoes (187) products. ● Standardize existing values if they are not standard. List of Size values to standardise and or harvest. ● Generate values based on “keywords” in another field. Example: IF DESCRIPTION contains “Small” then populate “S”. Help Center Link ● How to fix with Lengow Tool ● Realise the “Attribute Matching” Use the “Conversion lists” ● ● Define “Rules” Source: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis non erat sem Confidential + Proprietary
I 3 - Missing required attribute: color Proprietary + Confidential Use this attribute helps to create accurate filters, which users can use to narrow search results Standardise existing values: ● Use the color [colour] attribute to describe your product's colour. If your product has variants that vary by colour, then provide that information through this attribute. Advice & best practices Required for Clothing & Accessories (166) products. ● ● Generate values based on “keywords” in another field. Example: IF DESCRIPTION contains “red” then populate “red”. ● Help Center Link How to fix with Lengow Tool Realise the “Attribute Matching” ● Use the “Conversion lists” ● Define “Rules” ● Source: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis non erat sem Confidential + Proprietary
I 4 - IDENTIFIER_EXISTS : strong id Proprietary + Confidential Required only for new products that don’t have gtin and brand or mpn and brand. Common unique product identifiers include Global Trade Item Numbers (GTINs), Manufacturer Part Numbers (MPNs), and brand names. Providing unique product identifiers, especially GTINs, can make your ads richer and easier for users to find. Advice & best practices Make sure to have at least both Brand and MPN. ● ● Harvest Brand values from other fields. Make sure MPN value is filled in. ● ● If your product is new (which you submit through the condition attribute) and it doesn’t have a gtin and brand or mpn and brand then submit identifier_exists with a value of no. How to fix with Lengow Tool If you your products have a GTIN/EAN but if you don’t have it, then you need to exclude these products ● Realise or use Values in the “Attribute Matching” ● Use “Functions” ● Use “Rules” ● Exclude products without EAN code ● For few missing values, override a field in the “Preview” ● Source: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis non erat sem Confidential + Proprietary
I 5 - GENDER : attribute invalid error Proprietary + Confidential Potential customers can accurately filter products by gender to help narrow their search. Specify the gender that your product is designed for using the gender [gender] attribute. Advice & best practices There are only 3 possible variants “male”, “female” or ● “unisex” Standardise your data for example if your client has ● submitted values “m”, “f” and “u”, make sure to use Lengow to update these values to “male”, “female” or “unisex” Help Center Link ● How to fix with Lengow Tool Use “Conversion lists” ● Use “Rules” ● Define a value in the “Attribute Matching” ● Source: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis non erat sem Confidential + Proprietary
I 6 - SHIPPING : tax and shipping Proprietary + Confidential The shipping attribute lets you provide shipping cost for a product. Use this attribute when you need to override the shipping settings that you set up in Merchant Center. Advice & best practices Recommend to set this up in GMC Settings. Then remove this from the feed using Lengow ● ● If the client wishes to keep it in the feed, make sure to use Lengow tool to ensure shipping is provided for ALL products. ● Help Center Link How to fix with Lengow Tool Define a common value in the “Attribute Matching” ● Or use “Rules” ● Source: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis non erat sem Confidential + Proprietary
Live examples in Lengow Proprietary & Confidential
I How to change colour values in Lengow Proprietary + Confidential In the actual platform : Source: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis non erat sem Confidential + Proprietary
I How to change colour values in Lengow Proprietary + Confidential In the new platform : Source: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis non erat sem Confidential + Proprietary
Top Feed Errors: not fixable in Lengow tool Proprietary & Confidential
I Other Issues: cannot be fixed in Lengow Proprietary + Confidential Requires education/discussion with client: 1. Item requires a GTIN 2. Items preemptively disapproved for a policy violation (Adult products) 3. Preemptive Item Disapprovals: Landing page cannot be crawled 4. Preemptive Item Disapprovals: Missing or invalid schema.org microdata for price 5. PRICE : attribute missing error 6. PRICE : attribute invalid error: price must not be 0 7. Product pages cannot be crawled with a mobile user-agent because of robots.txt restriction/Product pages cannot be crawled because of robots.txt restriction 8. Invalid images 9. Missing images Source: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis non erat sem Confidential + Proprietary
Lengow Feed Optimization Proprietary & Confidential
I Recommendation N°1: Include brand in title Proprietary + Confidential Advice & best practices Products are most frequently searched for and recognized ● by their brand Ideally at the front of the title to ensure that your products ● are as relevant as possible for users Can positively affect Impressions, Clicks and CTR ● ● Note: Should your products brand not be well known, consider adding it to the end of the title instead to the front IF/How to fix with Lengow ● Use the “Attribute Matching” Define “Rules” ● Source: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis non erat sem Confidential + Proprietary
I Recommendation N°1: Include brand in title Proprietary + Confidential Current Lengow Interface: Source: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis non erat sem Confidential + Proprietary
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