Full Year Results Analyst & Investor Presentation June 2017 - - PowerPoint PPT Presentation

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Full Year Results Analyst & Investor Presentation June 2017 - - PowerPoint PPT Presentation

2016/17 Full Year Results Analyst & Investor Presentation June 2017 2016/2017 Full Year Results Disclaimer This Document comprises the written materials/slides for a presentation concerning Majestic Wine PLC (the Company) and its


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SLIDE 1

2016/17 Full Year Results

Analyst & Investor Presentation June 2017

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SLIDE 2

Disclaimer

  • This Document comprises the written materials/slides for a presentation concerning Majestic Wine PLC (the “Company”) and its audited Full

Year results for the 53 weeks ended 3 April 2017 (the “Full Year Results”).

  • By reviewing this presentation you agree to be bound by the conditions set out below.
  • No reliance may be placed for any purposes whatsoever on the information in this document or on its completeness. The presentation is

intended to provide a general overview of the Company’s business and does not purport to deal with all aspects and details regarding the

  • Company. Accordingly, neither the Company nor any of its respective directors, officers, employees or advisers nor any other person makes any

representation or warranty, express or implied, as to, and accordingly no reliance may be placed on, the fairness, accuracy or completeness of the information contained in the presentation or of the views given or implied. Neither the Company nor any of its respective directors, officers, employees or advisers nor any other person shall have any liability whatsoever for any errors or omissions or any loss howsoever arising, directly

  • r indirectly, from any use of this information or its contents or otherwise arising in connection therewith.
  • Certain statements in this presentation regarding the Company are or may be forward-looking statements. These forward-looking statements

are neither historical facts or guarantees of future performance. Such statements are based on current expectations and belief and, by their nature, are subject to a number of known and unknown risks and uncertainties which may cause the actual results, prospects and developments

  • f the Company to differ materially from those expressed or implied by these forward-looking statements.
  • The information contained in this presentation is for background purposes only. The subject matter of the presentation may be subject to

change and the Company does not take any responsibility for updating or amending the contents to reflect such changes. The material contained in this presentation reflects current legislation and the business and financial affairs of the Company which are subject to change without notice and audit, and is subject to the provisions contained within legislation.

  • This presentation summarises information contained in the Interim Results. Without prejudice to the generality of these conditions, this

summary information, including any views given or implied, or any statement made, in relation to such information should not be relied upon, nor should it be treated as accurate or complete. This presentation and all such information contained herein should be read subject to the Interim Results.

  • The information contained in this presentation has been obtained from Company sources and from sources which the Company believes to be

reliable but it has not independently verified such information and does not guarantee that it is accurate or complete.

  • No statement in this presentation is intended to be a profit forecast and no statement in this presentation should be interpreted to mean that

earnings per Company share for current or future financial years would necessarily match or exceed the historical published earnings per Company share. 2016/2017 Full Year Results 2

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SLIDE 3
  • We are in better shape than

we were two years ago

  • So we are keeping guidance

consistent

  • Despite expecting tougher

trading environment

2016/2017 Full Year Results 3

Past the tipping point financially Reiterate £500m sales target – affirming current profit expectations Past the tipping point operationally

1 2 3

  • H2 EBIT 51% up on prior

year

  • 8th year for Naked and

8th quarter for Majestic

  • f compounding sales
  • Completed the riskiest and

most cost intensive phase

  • Costs and risks coming

down

  • Test and learn delivered

clear winners and losers

  • Substantial progress made
  • n heavy lifting

We are past the tipping point

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SLIDE 4

Where we are in the transformation timetable – lots to do but costs and risks are coming down

2016/2017 Full Year Results 4

1 2 3

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SLIDE 5

The superficial view…

2016/2017 Full Year Results

£10.8 m

Underlying PBT down

  • 29.2%

£461.1m

Sales up +11.4%

5

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SLIDE 6

H2 illustrates long term potential

2016/2017 Full Year Results 6

+12%

H2 Sales

+51%

H2 Adjusted EBIT

139%

Naked Wines H2 ROI

Up from 48% in H1 The first period where transformation costs are fully annualised and benefits coming through +5.7% LFL in Retail +26.3% in Naked

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SLIDE 7

We are past the tipping point

2016/2017 Full Year Results 7

Reiterate £500m sales target – affirming current profit expectations Past the tipping point operationally

2 3

Past the tipping point financially

1

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SLIDE 8

2016/2017 Full Year Results 8

Wine Quality Availability Sustained LFL Sales Growth Growth in Customer Base Customer Retention Team Retention 5* Service

75%

Sustained Shareholder value

Reminder: Our goal is to achieve sustainable growth by growing our customer base

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SLIDE 9

The plan is working: we are achieving sustainable growth

2016/2017 Full Year Results 9

Reminder – we are not claiming we can walk on water. Just that we can grow sales faster than the market for as long as we can retain customers better than average

Angels (‘000) Sales (£m) Customers (‘000) Sales (£m)

Majestic Active customers vs Sales

150 170 190 210 230 250 270 100 200 300 400 500 FY13 FY14 FY15 FY16 FY17 Customers Sales

29 stores opened 0 stores

  • pened

20 40 60 80 100 120 140 160 50 100 150 200 250 300 350 400 FY13 FY14 FY15 FY16 FY17 Mature Angels Sales

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SLIDE 10

Lay & Wheeler - the plan even works in a 160 year old business model!

2016/2017 Full Year Results 10

Sales Trend FY16 – FY17*

Sales (£m)

* On a management basis, excluding En Primeur

2 4 6 8 10 12 14 16 FY16 FY17

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SLIDE 11

2016/2017 Full Year Results

Retail growth underpinned by input KPIs

11

Wine Quality Availability Growth in Customer Base Sustained LFL Sales Growth Customer Retention Team Retention 5* Service

74% 87% 91% 82% 68%* +7% +5.7%

Sustained Shareholder value

*NOTE: This is a mix variance, dragged down by the growth in customers buying 5 or fewer bottles. Retention for customers buying 6 or more bottles of wine remains stable

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SLIDE 12

2016/2017 Full Year Results

Which are in turn underpinned by strategic initiatives…

12

Wine Quality Availability Sustained LFL Sales Growth Growth in Customer Base Customer Retention Team Retention 5* Service

75%

Sustained Shareholder value

 76,000 hours of dull task removed  Enhanced bonus scheme  Enhanced career path

Team Retention

74%

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SLIDE 13

2016/2017 Full Year Results

5* Service

13

Wine Quality Availability Sustained LFL Sales Growth Growth in Customer Base Customer Retention Team Retention 5* Service

75%

Sustained Shareholder value 5* Service

87%  Staff measured & rewarded on 5* service = Improvement in multi bottle customer retention  Improved store environment – estate looks & feels more loved  Refits: reducing task hours and improving customer experience

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SLIDE 14

2016/2017 Full Year Results

Wine Quality

14

Wine Quality Availability Sustained LFL Sales Growth Growth in Customer Base Customer Retention Team Retention 5* Service

75%

Sustained Shareholder value Wine Quality

 Range tailored to store – engaging staff as well as customers  45 own label products – 4.7% of sales  91% average Buy it Again rating 91%

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SLIDE 15

2016/2017 Full Year Results

Availability

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Wine Quality Availability Sustained LFL Sales Growth Growth in Customer Base Customer Retention Team Retention 5* Service

75%

Sustained Shareholder value Availability

 Availability up from 66% to 82%  National fulfilment centre = next day delivery on 1250 SKU’s  £0.9m cost saving opportunity 82%

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SLIDE 16

2016/2017 Full Year Results

Growth in the customer base

16

Wine Quality Availability Sustained LFL Sales Growth Growth in Customer Base Customer Retention Team Retention 5* Service

75%

Sustained Shareholder value Customer Retention

68%  Personalised CRM introduced  New high engagement CRM introduced  15% improvement in welcome process

Growth in Customer Base

+7%

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SLIDE 17

Overview – the plan is working

2016/2017 Full Year Results 17

Past the tipping point financially Reiterate £500m sales target – affirming current profit expectations Past the tipping point operationally

1 2 3

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SLIDE 18

‘Test and Learn’ delivered answers

2016/2017 Full Year Results 18

£2.5m under performing spend redeployed Focus on quality Angels improving US retention +5pps 20 stores refitted & 15 stores shelved = 4,000 man hours saved Next day delivery = incremental sales Personalised CRM = 15% uplift in welcome process Own label works – and supports margins Improving Wine Quality = higher BIA ratings = higher LTV

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SLIDE 19

More effective processes & tools

Heavy Lifting: costs reducing and benefits starting to come through

2016/2017 Full Year Results 19

First heavy lifting projects complete

IT infrastructure and platform for multichannel growth created Huge impact on store labour e.g. no more double-keying commercial & internet orders

  • Data warehouse created
  • Annual reviews, talent

identification and career progression

  • In house team replacing dated and
  • utsourced systems

Systems investment has improved

  • ur efficiency
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SLIDE 20

Two milestones nobody has noticed…

2016/2017 Interim Results 20

Total Revenue vs International Sales

0% 2% 4% 6% 8% 10% 12% 14% 16% 18% 20%

  • 50

100 150 200 250 300 350 400 450 500 FY13 FY14 FY15 FY16 FY17 Revenue % International

% of International sales Sales (£m)

Multi Channel vs Store sales

0% 10% 20% 30% 40% 50% 60% Multi Channel Majestic Retail store

% of Total Sales

56% 44%

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SLIDE 21

We are past the tipping point

2016/2017 Full Year Results 21

Past the tipping point financially Reiterate £500m sales target – affirming current profit expectations Past the tipping point operationally

1 2 3

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SLIDE 22

Costs and risks naturally coming down – without impacting the transformation

2016/2017 Full Year Results 22

Coming up f Coming up for

  • r

deliv deliver ery: y: Cos Costs ts coming out coming out Inc Increased in eased invest estment ment in in the w the winner inners

  • Double running costs, e.g. IT infrastructure
  • Low retention new customer partners
  • Automation – freed up from removing double keying
  • Discontinued testing
  • Own label range
  • Next day delivery
  • Core business
  • Shelving
  • New Majestic

website and App

  • Supply Chain

improvements

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SLIDE 23

For the record…

2016/2017 Full Year Results 23

Our Investment strategy remains unchanged We will continue to test and learn Our priorities for extra cash are...

  • Debt reduction

targeting Net Debt: EBITDA = 0.5x

  • Growth, through new

customer acquisition

  • Distribute excess

cash 2018 guidance of lower sales growth and higher profits based on...

  • Timing of the plan
  • More accurate

investment

  • Expected tougher

economic conditions

  • NOT cutting back on

investment in growth ...so expect one step back for every three steps forward

  • expect us to be

disciplined about cutting the losers

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SLIDE 24

Financial Review

2016/2017 Full Year Results

Sales growth continues Working capital

  • build. Final

Dividend of 3.6p

24

H2 profit growth driven by sales

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SLIDE 25

FY16/17 – Double digit revenue growth continues...

2016/2017 Full Year Results 25

Naked Wines Commercial Retail

Sales Growth

TOTAL Lay & Wheeler

Notes: Naked Wines shown on basis

  • f full year in both current and

comparator. Lay & Wheeler shown excluding net en primeur adjustment. Growth shown using constant FX rates Restated the current year to a 52 week period

+26.3%

+36.2% +0.8%

+5.4%

+11.4%

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SLIDE 26

A year of two halves:

2016/2017 Interim Results 26

H1 H1 H2 H2 FY FY Sales Sales £19.8m £27.4m £47.2m

  • Adj. EBIT
  • Adj. EBIT

£ (8.6)m £3.8m £(4.8)m Year on year movements:

H2: Transformation costs fully

  • annualised. Focused on
  • ptimising investments and

increasing efficiency H1: Second half of the transformation investment. Increased marketing and

  • verhead in Naked Wines
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SLIDE 27

H2 strongly driven by Retail and Naked Wines

2016/2017 Interim Results 27

Adjus Adjusted ted EBI BIT FY17 H2 52 week basis GBP m

7.5 1.9 (0.7) 3.0 0.7 (1.0) 11.4 6 7 8 9 10 11 12 13 FY16 H2 Retail Commercial Naked Wines L&W Central FY17 H2

  • Sustained sales growth
  • Margin stabilization
  • Cost control
  • Increased customer

base

  • Marketing efficiency
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SLIDE 28

Group H2 profit growth sales led, with cost control

2016/2017 Full Year Results 28

Driv Driver ers of

  • f H2

2 Adjus Adjusted E ted EBI BIT H2 FY17 vs FY16, 52 week basis GBP m

7.2 ( 0.1 ) ( 4.0 ) 0.7 3.8 0.0 1.0 2.0 3.0 4.0 5.0 6.0 7.0 8.0 GP from sales growth Margin movement Fulfilment costs Admin costs inc Marketing EBIT growth

Group sales growth at constant margin Group gross margin stable Increased fulfilment costs:

  • NW volume driven
  • Retail NFC

H2 cost control:

  • Eliminate inefficient marketing
  • Reduced write offs
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SLIDE 29

Retail: Sales driven profit growth, margin stabilised

2016/2017 Full Year Results

Retail etail Adjus Adjusted ted EBI BIT Driv Driver ers H2 FY17 vs FY16, 52 week basis GBP m

29

2.4 (0.5) (0.2) (1.6) 1.7 0.1 1.9 0.0 0.5 1.0 1.5 2.0 2.5 3.0 GP (Constant trading margin) Store cost inlation in GP Underlying margin movement NFC Accelerated write offs Underlying cost movement YoY EBIT movement

NFC double running cost until we optimise supply chain… …offset by reduction in write offs Inflation mitigated by efficiencies

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SLIDE 30

Naked: Sales growth strong in all markets, US back on track

2016/2017 Full Year Results 30

FY 2017 +55.6% +28.9% +20.7%

20 40 60 80 100 120 140 160 FY13 FY14 FY15 FY16 FY17

AUS USA UK Nak aked W ed Wines ines Sales ales FY13 - FY17, 52 week basis GBP m

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SLIDE 31

0.4 2.4 (0.5) 1.3 (0.3) 3.4 0.0 0.5 1.0 1.5 2.0 2.5 3.0 3.5 4.0 FY16 H2 EBIT Growth in MAs Contribution per MA Change in spend Change in Fixed Costs FY17 H2 EBIT

Naked: Profit growth coming from customer growth, economics and lower investment year on year

2016/2017 Full Year Results 31

21% more Mature Angels at year end

  • H1 weighted spend
  • Full Year increase of

£3.1m

  • Quality focus

H2 Adjus 2 Adjusted ted EBI BIT H2 FY17 2 FY17 vs FY16, FY16, 52 w 52 week bas eek basis is £m £m FY17 Investment KPIS Growth Investment: £4.8m Full year ROI 83% Steady State EBITDA: £9.0m

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SLIDE 32

Investment review has yielded winners and losers

2016/2017 Full Year Results 32

Business Unit / Spend Implications

Retail: Refits

  • Shelving works
  • Identifying best performing characteristics

Retail: National Fulfilment Centre

  • Demand exists
  • Opportunity to optimise between NFC and

stores

Retail: Staffing

  • Drives KPI improvements
  • Lifetime benefits to be confirmed

Retail: Marketing

  • Strong returns from reactivation
  • Partnership delivering c.100k new customers

Naked: New business marketing

  • Focus on high lifetime value
  • Reduced spend, H2 ROI 139%
  • Slower sales growth in near-term

Naked: Outbound sales team

  • Significant value generation
  • Some optimisation opportunity

Commercial: BDMs

  • Reduced number of staff
  • Rebuilding growth platform
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SLIDE 33

Net implication

Medium term profitability coming into focus

2016/2017 Full Year Results 33

Cost outlook Revenue implications

Current market range for mid-term profitability looks reasonable Targeting a near-flat cost base for the group in FY18 Aiming for improvement in reported gross margin

Planning for lower rate of growth in Retail Naked Wines will slow this year as we eliminate low quality new business. Long term growth unchanged Commercial to remain flat

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SLIDE 34

FY17 FY16 YoY £m £m % Adj EBIT 14.1 16.6

  • 15.1%

Addback D&A 6.7 8.0

  • 16.3%

Adj EBITDA 20.8 24.6

  • 15.4%

CapEx (3.5) (6.2)

  • 43.5%

Working Capital Movement (11.1) (4.6) 141.3% Inventory (9.8) (13.3)

  • 26.3%

A/P (4.5) 1.4

  • 421.4%

A/R and Prepayments (4.9) 3.4

  • 244.1%

Angel funds and def income 8.1 3.9 107.7% Free Cashflow 6.2 13.8

  • 55.1%

FCF Excl Working Capital 17.3 18.4

  • 6.0%

Reduced CapEx again year on year Significant Working Capital build:

  • Naked and Retail Inventory
  • Timing of year end (A/P, Angel

Funds) Unwind in early FY18: £9m paydown of RCF by end May Year end net debt £0.2m higher 3.6p Final Dividend, 5.1p for the year Banking covenants show higher gearing due to lower profits and treatment of NW Bond

Cash delivery in FY17 impacted by working capital movements

2016/2017 Full Year Results 34

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SLIDE 35

Financial Review

2016/2017 Full Year Results

Sales growth continues H2 profit growth driven by sales Working capital

  • build. Final

Dividend of 3.6p

35

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SLIDE 36

Summary and Outlook

2016/2017 Full Year Results

Restating £500m sales target - and comfortable with current analyst profit expectations for FY19, despite tougher trading environment

  • Model is working:
  • Initiatives driving KPIs, driving

customers, driving sales

  • Customer base +12%
  • Test and learn results now in:
  • We can back the winners and cut the

losers

  • We’ve made progress on the heavy

lifting, double running costs coming out

  • Naked USA firmly back on track
  • Weaker consumer demand
  • Higher input prices
  • Higher rates and other input

costs

36

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SLIDE 37

Conclusion – we are a better business than we were two years ago

2016/2017 Interim Results 37

International

c.20% of sales now International

Multichannel

Over 50% of sales now delivered to customers

Sustainable growth model

Growing sales without growing branches

In-house Transformation capability

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SLIDE 38

Questions?

2016/2017 Interim Results 38

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SLIDE 39

Appendices

39 2016/2017 Full Year Results

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SLIDE 40

40

2016/17 Results Summary

2016/2017 Full Year Results

Reported Underlying FY2017 £m FY2016 £m FY2017 £m FY2016 £m % YoY Underlying 53 weeks 52 weeks 52 weeks 52 weeks Revenue 465.4 402.1 461.1 413.9 11.4% Adjusted EBIT 14.1 16.6 12.1 16.9

  • 28.4%

Adjusted PBT 12.9 15.0 10.9 15.3

  • 29.2%

(Loss)/profit before tax (1.5) 4.7 Basic EPS (4.1)p 3.5p Adjusted EPS 17.7p 19.2p Final Dividend per share 3.6p 0.0p Free Cash Flow 6.2 13.8 Reported net debt (25.7) (25.5)

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SLIDE 41

Group structure

41

Market size Reported Sales for the year to April 2017 % increase % of the Group Proposition Competitive advantage

£2.2bn

(UK)

£262.2m

+5.4%

We help people find wines they will love 1000 delightful team members who love and know wine

£17bn

(Global)

£144.3m

+26.3%

Making great wine an everyday pleasure, not a privilege The model – crowdfunding independent winemakers

£2.0bn £46.6m

+0.8%

We make your wine list profitable 210 delivery hubs enabling more effective, local service

£0.7bn £12.3m

+36.2%

Your trusted guide into fine wine Committed team specialising in helping normal people discover fine wine

56% 31% 10% 3%

2016/2017 Full Year Results

Reported Adjusted EBIT

£13.3m £1.4m £2.5m £1.0m

Investment Proposition Cash generative retail

business transforming into a multichannel business Subscription business model with direct marketing expertise Focused on an unloved section of the trade market Creating a business

  • pportunity out of the

demise of en-primeur

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SLIDE 42

Business Unit Detail: Majestic Retail

Underlying Reported FY 2016/2017 52 weeks £’000 FY 2015/2016 52 weeks £’000 YoY % FY 2016/2017 53 weeks £’000 Revenue 258,451 245,093 5.4% 262,200 Gross Profit 60,762 59,254 2.5% 61,875 Gross Margin 23.5% 24.2%

  • 0.7pps

23.6% Distribution costs (28,370) (27,671) 2.5% (28,400) Admin Costs (20,130) (17,416) 15.6% (20,130) Adjusted EBIT 12,262 14,166

  • 13.4%

13,345

42 2016/2017 Full Year Results

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SLIDE 43

Business Unit Detail: Naked Wines

Underlying Reported FY 2016/2017 52 weeks £’000 FY 2015/2016 52 weeks £’000 YoY % FY 2016/2017 53 weeks £’000 Revenue 142,182 112,581 26.3% 144,341 Gross profit 48,182 39,628 21.6% 49,296 Gross Margin 33.9% 35.2% -1.3pps 34.2% Distribution costs (22,671) (17,728) 27.9% (23,008) Administrative costs (24,871) (20,815) 19.5% (24,871) Adjusted EBIT 640 1,085

  • 41.0%

1,417

2016/2017 Full Year Results 43

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SLIDE 44

Business Unit Detail: Majestic Commercial

Underlying Reported FY 2016/2017 52 weeks £’000 FY 2015/2016 52 weeks £’000 YoY % FY 2016/2017 53 weeks £’000 Revenue 45,933 45,557 0.8% 46,628 Gross profit 6,921 7,533

  • 8.1%

7,071 Gross Margin 15.1% 16.5%

  • 1.4pps

15.2% Distribution Costs (3,070) (2,590) 18.5% (3,073) Admin Costs (1,457) (1,173) 24.2% (1,457) Adjusted EBIT 2,394 3,770

  • 36.5%

2,541

44 2016/2017 Full Year Results

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SLIDE 45

Business Unit Detail: Lay & Wheeler

Underlying Reported FY 2016/2017 52 weeks £’000 FY 2015/2016 52 weeks £’000 YoY % FY 2016/2017 53 weeks £’000 Revenue 14,521 10,658 36.2% 12,275 Gross Profit 3,848 3,026 27.2% 3,882 Gross Margin 31.8% 28.4% 3.4pps 31.6% Distribution Costs (1,060) (869) 22.0% (1,060) Admin Costs (1,842) (2,005)

  • 8.1%

(1,842) Adjusted EBIT 946 152 520.7% 980

45 2016/2017 Full Year Results

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SLIDE 46

Central costs & Group

46

Underlying Reported FY 2016/2017 52 weeks £’000 FY 2015/2016 52 weeks £’000 YoY % FY 2016/2017 53 weeks £’000 Central costs Administrative costs (4,184) (2,324) 80.0% (4,184) Adjusted EBIT (4,184) (2,324) 80.0% (4,184)

2016/2017 Full Year Results

Group including Naked Wines Revenue 461,087 413,890 11.4% 465,444 Gross profit 119,713 109,441 9.4% 122,124 Gross Margin 26.0% 26.4%

  • 0.4pps

26.2% Distribution costs (55,171) (48,858) 12.9% (55,542) Administrative costs (52,484) (43,734) 20.0% (52,482) Adjusted EBIT 12,058 16,849

  • 28.4%

14,999 Net Finance Charges (1,222) (1,540)

  • 20.7%

(1,222) Adjusted PBT 10,836 15,309

  • 29.2%

12,877

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SLIDE 47

Final dividend of 3.6p, in line with dividend policy

2016/2017 Interim Results 47

£'000 Adjusted PBT 12,877 Current tax charge (2,562) Adjusted Earnings 10,315 35% Dividend payout 3,610 Number of Shares 71,232,377 Dividend per Share 5.1p Less Interim Dividend (1.5p) Final Dividend 3.6p

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SLIDE 48

Glossary

Customer Retention % of repeat and loyal customers from 12 months ago that are still repeat and loyal customers, as measured from our customer databases Product Availability % of targeted range available in stores/on websites as indicated by our inventory reporting Team Retention % of key staff (e.g. store managers) as of 12 months ago still working per payroll records Buy It Again Ratings % of “Yes” scores in the last 12 months as recorded by websites/apps 5* Service Ratings % of service ratings scoring 5* in last two months as recorded by websites/apps/telephone feedback ROI Annual recurring contribution due to an investment Contribution Sales value less all product costs less costs of fulfiling the sale e.g. branch staff, credit card fees etc. Like-for-like Like-for-like sales trends refer to Retail sales only, include Calais and exclude the impact of new stores and store closures during the year Underlying Underlying movement (a) includes the pro-forma presentation of Naked Wines, assuming that Naked Wines was included in the Group results for the whole of the comparative period; (b) includes en primeur revenues in year of

  • rder not year of fulfilment, (c) is calculated using constant FX rates for translation and (d) Adjusts the current year to

a 52 week period, comparable to the prior year Adjusted EBIT Adjusted EBIT is operating profit adjusted for amortisation and impairments of acquired intangibles and goodwill, acquisition costs, share based payment charges, restructuring costs, net fair value movement through P&L on financial instruments and adjusting en primeur results to reflect profits on orders rather than on wine fulfilment Adjusted PBT Adjusted PBT is defined as Adjusted EBIT less net finance charges Free Cash Flow Free cash flow is defined as cash generated from operations less capital expenditure and excluding cash Adjusted items

Group and KPI definitions

2016/2017 Full Year Results 46

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SLIDE 49

Glossary (cont.)

49 Growth Spend The proportion of total investment which is spent on growing the total Angel base Contribution per New Mature Angel

(CPNMA) Contribution after subtracting all direct costs that are associated with maintaining that Angel (E.g Delivery, Customer Service, Cost of Sales, Returns etc) Mature Angel (MA) A subscription customer for four months or more Naked Wines Steady State EBITDA Profit that will be made assuming no new Angels are recruited. Mature Angel base x (Annual Contribution – (Attrition % x CPNMA)) – Fixed Costs ROI C-(AXN)/N C = Annual Contribution, A = Attrition rate, N = Cost per New Angel Recalibration Increasing the Quality and Lifetime spend of Angels through more targeted recruitment Annual Contribution Number of Orders per year x Contribution per Mature Angel Cohort A Group of Mature Angels recruited in the same Financial year Customer Attrition (1 – Customer Retention %)

Naked Wines

2016/2017 Full Year Results Nurture Customer A customer who has shopped once Active Customer A customer who has made a purchase in the last year Repeat Customer A customer who has shopped more than once in the last year Loyal Customer A customer who has shopped more than six times in the last year Reactivation Reactivating sales from a previous active customer who became dormant NFC National Fulfilment Centre based in Greenford which services around half of Majestic Retail online orders direct to

the customer

Majestic Retail, Commercial and Lay & Wheeler