Nike Shoe BY: MATT CALLAHAN, RYAN BARTZ, ZACH HUNTLEY, CHRIS ROSS, - - PowerPoint PPT Presentation

Pep in Your Step: Nike Shoe

BY: MATT CALLAHAN, RYAN BARTZ, ZACH HUNTLEY, CHRIS ROSS, AND LANCE BOOZER

What is “Pep in Your Step”?

 Our product going to make a better basketball player out of

everyone that plays the sport.

 This shoe will make you a better runner on the court, give you a

higher vertical, and has Class A aerodynamics.

 It is a red and black type of shoe and will come out with different

colors and styles.

“Pep in Your Step” IN ACTION

Goals and Objectives of this Campaign

 We want to evolve better basketball players.  Modernizing the shoe  Increase awareness of “Pep in Your Step”

Research

 Surveys  Other ad campaigns: Adidas, Jordan, etc.  Conversation with customers

Target Audience

 Younger children – Teenage Basketball Players  Dreams of being an NBA star can come true  Research on how Target Audience changes over the years

Strategies and Tactics

 First Goal: Making you a better basketball player  Commercials  Explain the shoe  Second Goal: Modernizing Nike Shoes  Speed  Vertical

Strategies and Tactics (Continued)

 Goal Three: Increase in Awareness  Video Campaigns  Official Shoe of the NBA

Communication Tactics

 We will communicate with our fans by liking us on Facebook,

following us on Twitter or Instagram, and adding us on Snapchat.

 Go from city to city to promote our product by having a NBA

Superstar there as well to make the experience that much better.

 We will post daily on our social media outlets to keep fans updated

• n what is going on.

 We will also run commercials and advertisements on TV and Radio.  Our spokesperson will be none other than LeBron James.  We will also go global in this campaign.

Logistics:

 Endorsed by the NBA

 LeBron James, Kobe Bryant, Tim Duncan, and Kevin Garnett

 Target Audience

 Store Owners/Managers of Nike Outlet Stores  Shoe Retailers (i.e. Scheels, Shoe Carnival, and Famous Footwear)  High School/College Athletes and their coaches

 Other Tactics

 Interact with customers  “Coming Soon” signs in and out of store  Shoe Release Party

Why Should You Buy The Shoe?:

 Not your average athletic shoe

 Make you run, jump, and be fast in anything  Improve athletic performance on and off the court

 Working with Nike:

 Communicate with different vendors and suppliers  Sustainability

 Follow Nike’s Code of Conduct

Evaluation Plan/Conclusion

 “Pep in Your Step” will revolutionize the world.  We will start our price for the shoes at $69.99  Good for all ages  Women also get the “Pep in Your Step”  Official Shoe of the National Basketball Association