Hab Habit it Theor eory No screens Say your name Prof. Lydia - - PowerPoint PPT Presentation

▶
hab habit it theor eory
SMART_READER_LITE
LIVE PREVIEW

Hab Habit it Theor eory No screens Say your name Prof. Lydia - - PowerPoint PPT Presentation

Feb 10, 2024 323 likes •926 views

Hab Habit it Theor eory No screens Say your name Prof. Lydia Chilton COMS 4170 5 March 2018 1 Goal 1 Build websites that suit the needs and abilities of users To accomplish a goal, users must execute an operation and evaluate the result

slide-1
SLIDE 1

Hab Habit it Theor eory

  • Prof. Lydia Chilton

COMS 4170 5 March 2018 No screens

Say your name

1

slide-2
SLIDE 2

Goal 1

Build websites that suit the needs and abilities of users

To accomplish a goal, users must execute an operation and evaluate the result

2

slide-3
SLIDE 3

Users interact with the system to accomplish a goal.

Low-level goals: Clicking, Typing Intermediate goals: Filling out forms High-level goals: Buying a book

3

slide-4
SLIDE 4

User Model: The Seven Stages of Action

There is visible feedback the user can evaluate There are visible actions the user can execute

4

slide-5
SLIDE 5

But how does the user know what goal to pick? And how do you get them to do it again tomorrow?

5

slide-6
SLIDE 6

Habit Formation Theory

With implications for design

6

slide-7
SLIDE 7

Lose weight Drink less Control anger Study more

7

slide-8
SLIDE 8

Good Intentions = Success

8

slide-9
SLIDE 9

Why do some people succeed? Good habits.

9

slide-10
SLIDE 10

Definition of “Habit”

The choices that all of us deliberately make at some point, and then stop thinking about but continue doing, often every day.

10

slide-11
SLIDE 11

Two theories: Conscious Control vs. Habits

Many people model themselves as agents in control of our decisions.

  • “intention”
  • “personal responsibility”
  • “will power”
  • “executive control”

11

However, our habits are unconscious and determine at least 40% of our behavior.

slide-12
SLIDE 12

Two theories: Conscious Control vs. Habits

Many people model themselves as agents in control of our decisions.

  • “intention”
  • “personal responsibility”
  • “will power”
  • “executive control”

12

However, our habits are unconscious and determine at least 40% of our behavior.

slide-13
SLIDE 13

Why do we have habits?

  • Habits evolved to save energy by cutting down on decisions.

13

  • Stored in the oldest reptilian part of our brain (basal ganglia)
  • Controls automatic behaviors (breathing, swallowing)
  • What happens when this part of the brain is damaged?
  • People are paralyzed by indecision about small things.
  • What part of their face should I look at?
slide-14
SLIDE 14

The Habit Loop

14

slide-15
SLIDE 15

Mechanism of Habits

15

slide-16
SLIDE 16

Rat Experiments: Cue, Routine, Reward

16

slide-17
SLIDE 17

Rat Brain Activity

17

slide-18
SLIDE 18

18

During habitual behavior: the Action becomes routine, and the agent stops thinking about it.

slide-19
SLIDE 19

Human Patient: “Eugene”

  • Only has a basal ganglia
  • No new memory formation
  • Still able to learn

19

slide-20
SLIDE 20

How to Create a Habit

20

slide-21
SLIDE 21

Monkey Experiments: Cue, Routine, Reward

21

slide-22
SLIDE 22

Monkey Experiments: Neural Firing

Early Iterations Late Iterations

22

Rational response to incentives Habit – a choice we make without thinking and continue to do everyday

slide-23
SLIDE 23

Cr Craving: A strong feeling of desire for

something before you get it.

CRAVING FOR JUICE

23

slide-24
SLIDE 24

McDonalds: Craving for Taste

24

McDonalds: Craving for Familiarity

slide-25
SLIDE 25

Nail Biting: Craving for Stimulation

25

slide-26
SLIDE 26

Email: Craving for distraction

26

slide-27
SLIDE 27

What happens if you give him juice sometimes but not others?

He performs the action a lot.

What draws us to act is not the sensation we receive from the reward itself, but the need to alleviate the craving for that reward.

27

slide-28
SLIDE 28

What else in life has Va

Variable Rewards?

28

slide-29
SLIDE 29

Types of Variable Reward

  • Social Acceptance (Tribe)
  • Material Goods, money,

information (Hunt)

  • Mastery, Competency,

Completion, Consistency (Self)

29

slide-30
SLIDE 30

Cravings are feelings. We “think” with feelings

30

slide-31
SLIDE 31

How do you know when to sl

sleep?

31

slide-32
SLIDE 32

How do you know when to ru

run away?

32

slide-33
SLIDE 33

How do you know when to ea

eat?

33

slide-34
SLIDE 34

How do you know when to pee

pee?

34

slide-35
SLIDE 35

How do you know when to as

ask a a ques estio tion?

35

slide-36
SLIDE 36

Fe Feelings drive beha behavi vior

Eat Sleep Run away Pee Ask Hungry Tired Fear Antsy Confusion

36

slide-37
SLIDE 37

Building Habit Forming Products

37

slide-38
SLIDE 38

Internal and External Triggers (Cues)

  • External: Food smells, enticing visuals
  • Internal (similar to a craving)
  • Boredom
  • Loneliness
  • Frustration
  • Confusion
  • Validation

38

slide-39
SLIDE 39

Goal of a Habit-Forming Product

to solve the user’s pain by creating an association so that the user identifies the product as the source of relief.

39

slide-40
SLIDE 40

Sources of Pain

  • Fogg states that all humans are motivated to
  • seek pleasure and avoid pain,
  • seek hope and avoid fear,
  • seek social acceptance and avoid rejection.

40

slide-41
SLIDE 41

Examples of Triggers

Facebook/Twitter Google News Email Boredom Loneliness Frustration Confusion Indecisiveness Validation of importance Fear of missing out

41

slide-42
SLIDE 42

Examples of Triggers

Facebook/Twitter Google News Email Boredom Loneliness Frustration Confusion Indecisiveness Validation of importance Fear of missing out

42

slide-43
SLIDE 43

Examples of Triggers

Facebook/Twitter Google News Email Boredom Loneliness Frustration Confusion Indecisiveness Validation of importance Fear of missing out

43

slide-44
SLIDE 44

Examples of Triggers

Facebook/Twitter Google News Email Boredom Loneliness Frustration Confusion Indecisiveness Validation of importance Fear of missing out

44

slide-45
SLIDE 45

Examples of Triggers

Facebook/Twitter Google News Email Boredom Loneliness Frustration Confusion Indecisiveness Validation of importance Fear of missing out

45

slide-46
SLIDE 46

Examples of Triggers

Facebook/Twitter Google News Email Boredom Loneliness Frustration Confusion Indecisiveness Validation of importance Fear of missing out

46

slide-47
SLIDE 47

Examples of Triggers

Facebook/Twitter Google News Email Boredom Loneliness Frustration Confusion Indecisiveness Validation of importance Fear of missing out

47

slide-48
SLIDE 48

Examples of Triggers

Facebook/Twitter Google News Email Boredom Loneliness Frustration Confusion Indecisiveness Validation of importance Fear of missing out

48

slide-49
SLIDE 49

Examples of Triggers

Facebook/Twitter Google News Email Boredom Loneliness Frustration Confusion Indecisiveness Validation of importance Fear of missing out

49

slide-50
SLIDE 50

Are we slaves to our unconscious behavior?

50

Hungry Tired Fear Antsy Confusion

slide-51
SLIDE 51

Summary

51

slide-52
SLIDE 52

Users interact with the system to accomplish a goal.

Low-level goals: Clicking, Typing Intermediate goals: Filling out forms High-level goals: Buying a book

52

slide-53
SLIDE 53

User Model: The Seven Stages of Action

There is visible feedback the user can evaluate There are visible actions the user can execute

53

slide-54
SLIDE 54

But how does the user know what goal to pick? And how do you get them to do it again tomorrow?

54

slide-55
SLIDE 55

55

Habits: The choices that all of us deliberately make at some point, and then st stop thinking about but continue doing, often every day.

slide-56
SLIDE 56

The Habit Loop

56

slide-57
SLIDE 57

CRAVING FOR JUICE

57

What draws us to act is not the sensation we receive from the reward itself, but the need to alleviate the craving for that reward.

The Habit Loop is Driven By Cravings

slide-58
SLIDE 58

Fe Feelings drive beha behavi vior

Eat Sleep Run away Pee Ask Hungry Tired Fear Antsy Confusion

58

slide-59
SLIDE 59

Building Habit Forming-Products

Facebook/Twitter Google News, Instagram Email Boredom Loneliness Frustration Confusion Indecisiveness Validation of importance Fear of missing out

to solve the user’s pain by creating an association so that the user identifies the product as the source of relief.

59