Great Lakes Marketing www.GLM.com Founded in 1964 Began testing - - PowerPoint PPT Presentation

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Apr 11, 2023 302 likes •505 views

Lori Mitchell Dixon, PhD Great Lakes Marketing www.GLM.com Founded in 1964 Began testing packages with PPPA Worked with CPSC to develop protocols for CR lighters Full Service Marketing Research Firm Operation: Safe Child

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Lori Mitchell Dixon, PhD Great Lakes Marketing www.GLM.com

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 Founded in 1964  Began testing packages with PPPA  Worked with CPSC to develop protocols for

CR lighters

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 Full Service Marketing Research Firm  Operation: Safe Child  Qualitative Research Center

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 Full Service

 Consumer research  B 2 B research  Data analysis

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 Operation: Safe Child

 Relationships with hundreds of preschools and

childcare centers across three-state area

 Relationships with senior centers and events

coordinators

 Staff of 19 in the division

 Early childhood education backgrounds

 Phyllis Korte, Project Manager for over 20 years

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 Qualitative Research Center

 State of the art focus group suite  IDI rooms  Webcams for offsite viewing  In-house protocol testing

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 Developing school relationships

 Packages to lighters

 PR work

 Speaking  Background

 Collecting consent forms  Scheduling the testing  Supplement with in-house testing

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 Surrogates  Force measurements  Paperwork

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 Set up  Reception area

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 5 mins  Demonstration (on video)  5 mins

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 Grandma lecture  Letter to parents

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 Eligibility  Aging  Consent  Data collection

 Data entry

 Reporting

 Updates  Final report

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