GRAD dcor TM Grad Decor Grad Decor is an online marketplace where - - PowerPoint PPT Presentation

décor GRAD

TM

Mission | System Design

Grad Decor

Grad Decor is an online marketplace where people can design their own Grad Decal. A Grad Decal is a high quality vinyl product sized perfectly to accommodate a standard graduation cap. On the Grad Decor website you can find pre-designed decals as well as accessories to go with you cap design.

Project Mission

For this capstone there will be many elements of the business that will have to be addressed. From a business standpoint, a lot of work will go into creating a viable product, business plan, production plan, and marketing strategy. From a design standpoint, a website will need to be created, a brand established, a product designed, and a packaging solution. This project will be a system of different parts coming together to form a functional company.

Research | Market Scope

8.1 million

Students graduate each year in the United States

90% of people

• ver the age of 25 having

completed High School 88.2%

Would you Decorate your Graduation Cap? Would a fully customizable decal fitted for your graduation cap interest you?

58.8% 23.5% 8.1(.59) = 4.78 8.1(.82) = 6.64 Potential Customers ~4,780,000 - ~6,640,000 / year

Research | User Research

Results

By the end of the initial research, I was able to learn a lot about the customer and their desires from a potential graduation

• product. What shocked me the most was what students would

represent on their cap. This opens up an interesting channel to boost sales by talking to university admissions to move product

• nto incoming students who would want to represent the

university they will be attending.

23.5% 52.9% 17.6% 52.9%

Would you Represent your Club or Orginization on your Graduation Cap? Would you Represent the Company or College that you would be at Post Graduation? How Much would you be Willing to Pay to Decorate Your Graduation Cap?

$0-10 23.5% $30+ 11.8% $21-30 35.3% $11-20 29.4%

décor GRAD

TM

décor GRAD

TM

décor GRAD

TM

décor GRAD

TM

Brand Identity | Logo & Graphic Styling

Logo Design

For the logo design I incorporated two fonts, Bai Jamjuree and Text Me One. I added the color orange since with the styling looked the best when compared to other colors.

Graphic Styling

Graphic branding will play a large role in building this brand so I layed out a way to keep iconography parallel across the board. Check the Icons for reference.

African Amber

Pantone: PMS 2013 C HEX: #FF9800 RGB: 255 152 0 CMYK: 0 48 100 0

Platinum Eerie Black

Pantone: PMS 663 C HEX: #F3F3F3 RGB: 243 243 243 CMYK: 3 2 2 0

White

Pantone: N/A HEX: #FFFFFF RGB: 255 255 255 CMYK: 0 0 0 0

Colors

For the colors I used the Material UI library by Google. The colors similar to RIT feature a heavy contrast between Orange and Black.

Pantone: PMS 532 C HEX: #1B1B1E RGB: 27 27 30 CMYK: 9 9 0 88

Typography

The typography will consist of a header font and a body font. The header font is the same as the one in the logo, Bai Jamjuree, while the text is just Montserrat.

Brand Identity | Typography & Colors

Heading

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1 2 3 4 5 6 7 8 9 0

Bai Jumjuree

Body Text

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1 2 3 4 5 6 7 8 9 0

Montserrat

System Design | Process

Purchasing

Visit Website Product Apply Peel Design or Select Order Print Package Ship

Final Application Production The Process

The process for ordering and receiving a Grad Decal should be fast and efficient. Using multiple channels and having the manufacturer dropship the items helps us save on physical overhead while maintaining low prices. The process from design to on cap should be easy and affordable.

Website Design | User Flow Diagram

User Flow

Optimizing the website for user experience is a key determining factor when driving sales. Having the proper information and page structure can make or break whether someone will actually become a customer. Establishing clear paths and cycles within the flow is important to ensure that no

• ne complains about any one thing.

Design Tool

Sourcing a customizable design tool will be important because the whole premise of the business revolves around customization. There are open source tools available to use for this purpose.

Website Design | Concepts & Design Tool

décor GRAD

25% off

Featured Products

YOUR DESIGN HERE

RESET

Grad Decal $14

SAVE DESIGN SAVE DESIGN SHARE

Product | Features & Packaging

Material

The product should be made from a very durable adhesive that is waterproof and retains high resolution imagery. For this reason, durable vinyl should be the best option.

Production

Production would be managed by a professional printing company that has the infrastructure not

• nly to print and cut the product, but to prepare it

for shipping as well.

Packaging

Initially packaging will be a flat rate envelope from USPS, but with scale, a need to produce packaging in accordance with the brand will be an important part of the experience.

Product | Design & Application

Peel

Firstly when receiving your Grad Decal, peel the decal off the instruction sheet from one of the corners.

Apply

Make sure the tassel is detached and apply the decal onto the fabric with the hole going over the button

Attach

Lastly attach the tassel back on the graduation cap. Now you’re ready for your big day.

Marketing | Plan for Success

Marketing

With any product or service, marketing is very important when spreading word about the product. For marketing I will be leveraging traditional methods as well as social media marketing focusing mainly

• n platforms like Pinterest and Instagram. Targeting the market via age is very easy considering most

graduates range between the ages of 18-25.