Give Miami Day: Top Social Media Strategies 1 10/18/2017 What to - PowerPoint PPT Presentation

10/18/2017 Give Miami Day: Top Social Media Strategies 1

10/18/2017 What to expect  Power of owned media  Outreach tips  Timeline  On Give Miami Day  Examples 2

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10/18/2017 Outreach tips  Set goals: We want to secure 100 new donors during Give Miami Day.  Make a plan: We will reach new donors by encouraging current ones to get their friends to give with them.  Build social into the strategy: Use the networks you have in place. Be strategic about new platforms.  Be your authentic self! 4

10/18/2017 Outreach tips  Ambassadors: Ask your board and supporting groups to be your social media ambassadors – look for those who are engaged, relevant and influential.  Make it real: “You’re not just donating, you’re making a difference, and exponentially leveraging your gift.”  WHO will it help?  WHAT will it do?  WHERE is the evidence? 5

10/18/2017 Outreach tips  Make it sharable: Use images, stories, cute animals – before you hit send, think “Why would I want to receive this? What would make me share it?”  Make it personal: There will be more than 650 community organizations engaged. Make sure your emails and posts fit your authentic brand.  Make it relevant: Tie your campaign to what’s happening in the community. 6

10/18/2017 Outreach tips  Be a community member: Retweet and share other interesting posts, too!  Use the hashtag #GiveMiamiDay on posts/tweets  Like/follow The Miami Foundation on Facebook/Twitter  This is a cooperative effort to raise awareness about Miami-Dade’s social sector  Mind your manners!  Don’t spam your potential donors  Please and thank you – especially thank you! 7

10/18/2017 Timeline  Now:  Publicize: Emails, digital flyers and video – now is the time for that “save the date.” Share givemiamiday.org video soon.  Plan mailers and printed collateral  Think about pledges  Start the social media conversation – share your plans, especially if you have an event.  End of October:  Website: Add the Give Miami Day button on your website homepage with a link to GiveMiamiDay.org.  Start using Give Miami Day digital collateral.  Follow and retweet #GiveMiamiDay content. 8

10/18/2017 Timeline – final weeks  Website: Link graphics to your donation page on GiveMiamiDay.org. Embed your donation widget.  Facebook: Change your Facebook profile and cover photo for the Give Miami Day logo– and tweak your Facebook “About” language.  Emails: Add info about Give Miami Day to all of the email signatures in your organization.  Prizes: Which ones will you go for? 9

10/18/2017 Timeline  November 15:  Have an email blast ready for the beginning of Give Miami Day.  Remind donors of any targeted prizes/timeslots and the difference a donation can make.  During Give Miami Day:  Share updates and milestones. Share pictures and video. Share goals throughout the day.  Say thank you and encourage donors to share their donations on Facebook and Twitter. Be social, not spammy. 10

10/18/2017 On Give Miami Day  Be a team: Take shifts. Make media work for you. Use your strongest tools.  Use scheduling tools: on Facebook, TweetDeck or Hootsuite.  Follow us! The Miami Foundation on Facebook or #GiveMiamiDay and @MiamiFoundation on Twitter and Instagram.  Be yourself: Your thoughts. Your photos. Your excitement. Your voice.  Quality is better than quantity 11

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