Give Miami Day: Top Social Media Strategies 1 10/18/2017 What to - - PowerPoint PPT Presentation

10/18/2017 1

Give Miami Day:

Top Social Media Strategies

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• Power of owned media
• Outreach tips
• Timeline
• On Give Miami Day
• Examples

What to expect

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Outreach tips

• Set goals: We want to secure 100 new donors during

Give Miami Day.

• Make a plan: We will reach new donors by encouraging

current ones to get their friends to give with them.

• Build social into the strategy: Use the networks you

have in place. Be strategic about new platforms.

• Be your authentic self!

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Outreach tips

• Ambassadors: Ask your board and supporting groups

to be your social media ambassadors – look for those who are engaged, relevant and influential.

• Make it real: “You’re not just donating, you’re making a

difference, and exponentially leveraging your gift.”

• WHO will it help?
• WHAT will it do?
• WHERE is the evidence?

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• Make it sharable: Use images, stories, cute animals –

before you hit send, think “Why would I want to receive this? What would make me share it?”

• Make it personal: There will be more than 650

community organizations engaged. Make sure your emails and posts fit your authentic brand.

• Make it relevant: Tie your campaign to what’s

happening in the community.

Outreach tips

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Outreach tips

• Be a community member: Retweet and share other

interesting posts, too!

• Use the hashtag #GiveMiamiDay on posts/tweets
• Like/follow The Miami Foundation on

Facebook/Twitter

• This is a cooperative effort to raise awareness about

Miami-Dade’s social sector

• Mind your manners!
• Don’t spam your potential donors
• Please and thank you – especially thank you!

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Timeline

• Now:
• Publicize: Emails, digital flyers and video – now is the time

for that “save the date.” Share givemiamiday.org video soon.

• Plan mailers and printed collateral
• Think about pledges
• Start the social media conversation – share your plans,

especially if you have an event.

• End of October:
• Website: Add the Give Miami Day button on your website

homepage with a link to GiveMiamiDay.org.

• Start using Give Miami Day digital collateral.
• Follow and retweet #GiveMiamiDay content.

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Timeline – final weeks

• Website: Link graphics to your donation page on

GiveMiamiDay.org. Embed your donation widget.

• Facebook: Change your Facebook profile and cover photo for the

Give Miami Day logo– and tweak your Facebook “About” language.

• Emails: Add info about Give Miami Day to all of the email

signatures in your organization.

• Prizes: Which ones will you go for?

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Timeline

• November 15:
• Have an email blast ready for the beginning of Give Miami Day.
• Remind donors of any targeted prizes/timeslots and the difference a

donation can make.

• During Give Miami Day:
• Share updates and milestones. Share pictures and video. Share goals

throughout the day.

• Say thank you and encourage donors to share their donations on

Facebook and Twitter. Be social, not spammy.

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• Be a team: Take shifts. Make media work for you. Use your

strongest tools.

• Use scheduling tools: on Facebook, TweetDeck or Hootsuite.
• Follow us! The Miami Foundation on Facebook or #GiveMiamiDay

and @MiamiFoundation on Twitter and Instagram.

• Be yourself: Your thoughts. Your photos. Your excitement. Your

voice.

• Quality is better than quantity

On Give Miami Day

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