Bike for Likes Facebook Contest Dennis Mochon Livermore Amador - - PowerPoint PPT Presentation

Bike for Likes Facebook Contest

Dennis Mochon Livermore Amador Valley Transit Authority

Livermore Amador Valley Transit Authority

• Livermore, California – Tri-Valley
• Wheels, Rapid and Dial-A-Ride

Services

• 32 Fixed Bus and School Routes
• Average Daily Ridership – 5,800
• 2015 Budget - $16.4M
• Marketing and Communications

Budget - $160K

Challenge?

Need Input/Feedback for Comprehensive Operations Analysis (COA)

• Current Facebook likes – 50
• Need to Build Customer

Engagement

• COA kick-off – July
• Timeline: May

Bikes for Likes Facebook Contest

• Like Wheels and Get Chance to

Win Prize

• Get Bike Donated for Giveaway
• Target – Millennials
• Research Facebook Contests
• Develop Facebook Slider
• Set Timing

Bikes for Likes Facebook Contest

• Use Wishpond for Contest
• Good Database/Email Data
• Yearly Contract - $500
• Set Rules and Conditions
• Get ClipArt and Develop Slider
• Timing: May start - Winner

announced after July 4th

• Set Goal: 200-300 likes

Bikes for Likes Facebook Contest

• Promote through Numerous

Facebook Posts

• Twitter Posts
• Website Slider
• News Release
• Flyers on Buses
• Posters in Bus Shelters
• Local Schools and College

Bikes for Likes Facebook Contest - Results

• Now 525 Facebook Likes!
• Over 450 new likes
• Winner Photographed and

Highlighted on Facebook, Tweets and On Website

• Likes Increase Over

Summer

• 200 opt for e-Blasts

Bikes for Likes Facebook Contest What was Learned?

• Use firm like Wishpond
• Terms and Conditions are

Important – Age issue

• Keep Engagement Going
• Shorter Time Frame is Better

Take Survey & Enter to win Apple iPad Contest

• Contest to Engage Social

Media contacts to give input

• n Future Service
• Similar to Bike promotion
• Timing – September
• 200 surveys received
• Learned – Don’t put

Congratulations in Email

• Many just wanted prize only

not future communications

Thank You!