Bike for Likes Facebook Contest Dennis Mochon Livermore Amador - PowerPoint PPT Presentation

Bike for Likes Facebook Contest Dennis Mochon Livermore Amador Valley Transit Authority

Livermore Amador Valley Transit Authority • Livermore, California – Tri-Valley • Wheels, Rapid and Dial-A-Ride Services • 32 Fixed Bus and School Routes • Average Daily Ridership – 5,800 • 2015 Budget - $16.4M • Marketing and Communications Budget - $160K

Challenge? Need Input/Feedback for Comprehensive Operations Analysis (COA) • Current Facebook likes – 50 • Need to Build Customer Engagement • COA kick-off – July • Timeline: May

Bikes for Likes Facebook Contest • Like Wheels and Get Chance to Win Prize • Get Bike Donated for Giveaway • Target – Millennials • Research Facebook Contests • Develop Facebook Slider • Set Timing

Bikes for Likes Facebook Contest • Use Wishpond for Contest • Good Database/Email Data • Yearly Contract - $500 • Set Rules and Conditions • Get ClipArt and Develop Slider • Timing: May start - Winner announced after July 4th • Set Goal: 200-300 likes

Bikes for Likes Facebook Contest • Promote through Numerous Facebook Posts • Twitter Posts • Website Slider • News Release • Flyers on Buses • Posters in Bus Shelters • Local Schools and College

Bikes for Likes Facebook Contest - Results • Now 525 Facebook Likes! • Over 450 new likes • Winner Photographed and Highlighted on Facebook, Tweets and On Website • Likes Increase Over Summer • 200 opt for e-Blasts

Bikes for Likes Facebook Contest What was Learned? • Use firm like Wishpond • Terms and Conditions are Important – Age issue • Keep Engagement Going • Shorter Time Frame is Better

Take Survey & Enter to win Apple iPad Contest • Contest to Engage Social Media contacts to give input on Future Service • Similar to Bike promotion • Timing – September • 200 surveys received • Learned – Don’t put Congratulations in Email • Many just wanted prize only not future communications

Thank You!