Marketing with Little to No Budget Social Media Increase citizens - - PowerPoint PPT Presentation

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Marketing with Little to No Budget Social Media Increase citizens - - PowerPoint PPT Presentation

Marketing with Little to No Budget Social Media Increase citizens accessibility to government Increase governments access to audiences Increase level of trust in government Provide additional communication channels 2.5 1.96 Billion


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SLIDE 1

Marketing

with Little to No Budget

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SLIDE 2

Social Media

Increase citizens’ accessibility to government Increase government’s access to audiences Increase level of trust in government Provide additional communication channels

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SLIDE 3

1.96 Billion

2.5 Billion

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Family Friends Connections

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Analyze the Analytics

Klout Facebook Insights Twitter Analytics

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Timing is Everything

 Nearly 260,000 reached  Almost as many shares  135 comments

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Timing is Everything

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Timing is Everything

Reached 23,500 154 New Followers

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SLIDE 9
  • Embrace criticism (it is frequently useful)
  • Accept that odd things will happen
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Questions?

Contact Information:

Lloyd A. Kirk, Director Office of External Affairs Oklahoma Dept. of Env. Quality 405-702-7105 lloyd.kirk@deq.ok.gov THANKS!!!