Getting to know India/ Indians Presentation bySanjoo Malhotra - - PowerPoint PPT Presentation

Getting to know India/ Indians

Presentation bySanjoo Malhotra indiaunlimited.se Project Manager (India Unlimited)

• otbtravel.com Founder( Out of the box Travel)

Mobil: 0707184609

2014-04-03 2 SWEDEN-INDIA BUSINESS COUNCIL

INDIAS ECONOMY IS DRIVEN BY INCREASING INCOMES AMONG INDIA’S YOUNG POPULATION OF 1.1 BILLION

5 11 49 410 454 43 148 427 419 225 Rich

(> $ 117,650)

Upper Middle Class

($ 58,820 - $ 117,650)

Middle Class

($ 23,530 - $ 58,820)

Lower Middle Class

($ 10,600 - $ 23,530)

Needy

(< $ 10,580*)

2005

(Million Population)

2025 (E)

(Million Population)

*Annual income in US Dollars PPP (Power Purchase Parity) Source: McKinsey, The Rise of India's Consumer Market (2007)

Business Sweden/ SIBC

“All animals are equal, but

some are more equal than others” George Orwell

Dealing with hierarchy

hierarchy low

being independent hierarchy for convenience equal rights superiors accessible

hierarchy high

being dependent hierarchy is existential privileges superiors inaccessible

Dealing with relationships

• "We" cultures
• the group: “We”
• opinion of the group
• strong teams possible
• implicit communication
• loss of ‘face’, shame
• "I" cultures
• the individual: “Self”
• individual opinions
• team-work difficult
• explicit communication
• loss of self-respect, guilt

Dealing with one's role in society

• “soft” cultures
• trying to be better than
• thers is neither

socially nor materially rewarded

• leveling
• consensus
• “independent”

cooperation

• sympathy for the

underdog

• “hard” cultures
• there are rewards in the

form of wealth or status for the successful achiever

• status
• confrontation
• competition
• admiration for achievers

Concept of Time

Indian market Insights

• Culturally unique
• Distinct segments
• Large youth market
• Under-penetrated
• Value-discerning
• Attractive ROI
• Ultimate connector:

God, Bollywood and Cricket: The Indian Holy Trinity

Indianisation

Food Culture Region Religion

Trends in the Indian travel market

• 11,5 million Indians travelled abroad in 2011

(+11,8% than 2010) --‐ 20% to Europe

• Singapore, Malaysia, Thailand and UAE are the

main destination countries (nearby)

• MICE sector growth: 30% per year
• Expected increase of 14% annual growth rate by

2015

• 50 million Indians will travel abroad in 2020

Destination selection tips

Some Factors that influence the destination

selection: The overall cost of the event or Incentive. ( value for money) The aerial connectivity. The perception of security in the destination. The ease of obtaining visas The variety and diversity of experiences – more is good! At the booking stage Indian clients are price sensitive Before taking the purchase decision, they will negotiate until the last moment Access to Indian food/ facilities to cook Indian food Word of mouth Good shopping, good hotels, global brands

Use Social Media

• Over 270 million Indians are connected to

the Web via fixed and mobile broadband.

• Within 4 years of starting operations in

India, Facebook is set to hit the 100 million user mark, having already crossed 90 million users or more than 1/3rd of India’s internet population. 80% of these users access Facebook through mobile – Facebook’s new focus area.

• Linkedin has 20 million users in India

Some final thoughts

• Lobby/ Adapt/ Cater
• Visit Sweden/ Stockholm- more visibility in

India

• Could Bollywood be a way?
• Visit India to learn, create network and get

business

• Visit India Unlimited Week in April in

Stockholm

• www.indiaunlimited.se
• www.ootbtravel.com

Thank You