Get The Most Out Of Your Social Media Efforts Shane Fennell Andrew - - PowerPoint PPT Presentation

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Get The Most Out Of Your Social Media Efforts Shane Fennell Andrew - - PowerPoint PPT Presentation

Feb 25, 2023 18 likes •479 views

Get The Most Out Of Your Social Media Efforts Shane Fennell Andrew Leintz Account Developer Vice President of Sales DIGITAL ADS More demand IN 2020 Higher prices Platforms create more placements 2019 Advertising gets more

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Get The Most Out Of Your Social Media Efforts

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Andrew Leintz

Vice President of Sales

Shane Fennell

Account Developer
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DIGITAL ADS IN 2020

More demand ↪ Higher prices ↪ Platforms create more placements ↪ Advertising gets more complex ↪ AI helps

= Ads are smarter and harder than ever

https://www.emarketer.com/content/us-digital-ad-spending-will-surpass-traditional-in-2019

2019 More digital spend than traditional 2023 Digital will be over ⅔ of media spend

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Strategy First

  • Reduce spend
  • Reduce effort
  • Measure results
  • Learn and adapt
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Facebook

Nobody goes there anymore, it’s too crowded.

  • Yogi Berra
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3rd

Most-visited website on earth

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71%

Of American adults are Facebook Users

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Men between 25-34

Make up the biggest user segment globally.

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SLIDE 9 https://www.statista.com/statistics/187041/us-user-age-distribution-on-facebook/
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  • Videos are shared 89.5x more than other content on Facebook
  • Native Facebook videos have 10x more reach than YouTube links

85% of Facebook users watch video with the sound off

  • Facebook live videos are watched for 3x longer during the actual

stream than the replay

Video on Facebook

https://tubularinsights.com/video-2021/ https://kinsta.com/blog/facebook-statistics/ https://blog.hootsuite.com/facebook-statistics/ https://sproutsocial.com/insights/facebook-stats-for-marketers/ https://blog.hubspot.com/blog/tabid/6307/bid/6128/the-ultimate-list-100-facebook-statistics-infographics.aspx
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Facebook Targeting

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AD CAMPAIGN Step 1

We use a video to drive initial awareness and catch eyeballs.

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AD CAMPAIGN Step 2

We use a single-page microsite to hold all info. Simple, mobile-friendly, exciting.

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AD CAMPAIGN Step 3

We haunt them until they buy tickets 😈

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Boosting

$15 Gets You:

  • 7000+ sets of eyeballs
  • 1700+ watched more

than 15 seconds

  • Instagram too!
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Features

  • Stories
  • Hashtags - de-emphasized
  • Posts - live, video, photo, text

○ Video posts on Facebook get 59 % more engagement

  • Messenger
  • Multiple post reactions
  • Pages vs. groups

○ Top Fans

https://buffer.com/resources/facebook-marketing-2019
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Instagram and the

Fear Of Missing Out

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70%+

Of Instagram users are under 35

https://blog.hootsuite.com/instagram-demographics/
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112.5 million

US Instagram users predicted for 2020

https://blog.hootsuite.com/instagram-statistics/
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SLIDE 20 https://www.statista.com/statistics/246199/share-of-us-internet-users-who-use-instagram-by-age-group/
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Features

  • Stories
  • Hashtags - emphasized
  • Posts - video, image.
  • Messages
  • No links in posts
  • Uses FB’s ads
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SLIDE 22 https://www.statista.com/statistics/265647/share-of-us-internet-users-who-use-twitter-by-age-group/

Twitter

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22%

Of US adults use Twitter

https://blog.hootsuite.com/twitter-statistics/
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80%

Of US tweets come from 10% of users

https://blog.hootsuite.com/twitter-statistics/
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Features

  • Text, image, video
  • Invented hashtags
  • Advertising options… meh
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SLIDE 26 https://www.statista.com/statistics/296227/us-youtube-reach-age-gender/
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80%

Of all internet traffic will be video by 2021

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78%

Of US men use YouTube

https://www.pewresearch.org/fact-tank/2019/04/10/share-of-u-s-adults-using-social-media-including-face book-is-mostly-unchanged-since-2018/ft_19-04-10_socialmedia2019_useofdifferent/
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SLIDE 29 https://www.thinkwithgoogle.com/consumer-insights/video-trends-where-audience-watching/
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YouTube Ad Targeting

  • Affinity - interest/habit based:

“Leintz likes golf fails”

  • In-Market - people whose behavior

indicates they are shopping for certain categories: “Shane is watching car reviews”

  • Custom Audience - build-your-own

affinity/in-market segment

  • Life Events
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YouTube Ad Targeting

Non-behavioral targeting:

  • Topics - Videos related to X topic:

videos about cats in bowties

  • Placements - Specify channels &

videos

  • Demographics - Gender, age,

parental status, household income %, home ownership, education levels, marital status

  • Exclusions: can exclude topics,

placements.

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SLIDE 32 https://www.statista.com/statistics/814300/snapchat-users-in-the-united-states-by-age/

SnapChat

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SnapChat

  • Bitmoji
  • Stories
  • Messages
  • Group chat
  • Magazine-style features
  • Frames/filters
  • Interactive games
  • Copied quickly
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Custom Filters /Frames

  • Geofenced areas
  • Set dates
  • Custom

filter/frame

  • ptions
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SLIDE 35 https://www.marketingcharts.com/digital/social-media-108342

TikTok

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Google My Business

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business.google.com

1. Search to find your listing 2. Claim it via email or phone call 3. Correct your information 4. Upload photos and video 5. Assign ownership 6. Check regularly and when alerted 7. Respond to reviews and questions 8. Take advantage of new features like Posting

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The Dirty Truth: Reviews Are A Cumulative Test

4 years pass...

Goofus’ Track Gallant’s Track Goofus’ Track Gallant’s Track

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WISSOTA + DAYTA Results

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We reached more people during these three months than all of 2018 combined.

July 2019 - September 2019 July 2018 - September 2018 % Change Total Reach 599,788 72,813 724% increase Total Impressions 2,658,580 311,798 753% increase Total Page Likes 14,095 12,331 14% increase New Page Likes 1,284 465 176% increase Total Engagement 163,551 24,872 558% increase
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YOUTUBE RESULTS

  • 113,759 impressions

received

  • 645 clicks
  • $1.95 cost per click
  • 14,102 video views
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Lessons learned:

  • If no one’s standing there… there’s a reason.
  • Social was great for real-time announcements
  • Twitter… eh.
  • SnapChat and TikTok are emerging platforms to

keep an eye on.

  • Facebook, YouTube, and Instagram are must-haves.
  • Camera stabilizers are awesome.
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Subscribe to what you need. Consult on the rest.

CAMPAIGNS: CREATIVE: Analytics & reporting Google Ads Partner Social Media Media Placement Programmatic Advertising Reputation Management Listings Management Search Engine Optimization Website development Print design Branding & logos Animation Videography Photography App development Interactive media

THE DAYTA MODEL

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“The moment we had schedule or weather updates, it was updated across social. The whole event was captured in a way that drove people to want to be there. We couldn’t have done it without DAYTA.”

  • Carson Gramm
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Q & A

DAYTAmarketing.com