FY2018 CO-OP PROGRAM J U L Y 1 1 , 2 0 1 7
T I F F A N Y L . R Y A N S U S A N Z E I G L E R
I N T R O D U C T I O N Agency services include: Agency services include: Account Management Creative Services Cultural Council of Media Buying/Planning Palm Beach County’s Interactive Support agency of record since Agency Team Agency Team December 2015 Chris Bare Director of Account Services Tiffany L. Ryan Account Supervisor Livia Galloway Account Executive Susan Zeigler Media Director Charisse Winter Senior Interactive Manager
2017 KEY MARKETING STRATEGIES C U L T U R A L C O U N C I L O F P A L M B E A C H C O U N T Y
C O N T I N U E T A R G E T I N G A N I C H E A U D I E N C E 25% of those still working now claim they’ll never retire “ C U L T U R A L B O O M E R S ” “ C U L T U R A L B O O M E R S ” Ac#ve par#cipants Shi0ing their spending from things to experiences See things through a cultural lens 42% Don’t want to be perceived as old are delaying Dis#nguish themselves through the kinds of culture they consume retirement
D I G I T A L M E D I A P L A T F O R M S Drive all visitors to the website, the hub for all cultural information. Retargeting Radio Search Programmatic Video Email + Sponsored + Video
C R E A T I V E C A M P A I G N S Celebrity Influencers
C R E A T I V E C A M P A I G N S Baseball Spring Training
C R E A T I V E C A M P A I G N S Summer Hotel Deals
F Y 2 0 1 7 Y T D R E S U L T S 816K 1.2M 68K Total Total Average Monthly Website Sessions Webpage Views Sessions *Traffic is based on a full 12 month average and included times when media was driving traffic to site and when it wasn’t.
F Y 2 0 1 7 Y T D R E S U L T S Sessions Page Views Users +63% +63% +47% +47% +59% +59% YEAR OVER YEAR
FALL 2017 DIGITAL ADVERTISING & CO-OP PROGRAM C U L T U R A L C O U N C I L O F P A L M B E A C H C O U N T Y
F A L L 2 0 1 7 D I G I T A L A D V E R T I S I N G P A C K A G E • Utilize geographic and behavioral targeting to generate qualified traffic to the website and exposure to co-op partners • Guarantee Low cost opportunities with sessions and increased clicks to co-op sites • Provide measurable results • BACK! National Print Opportunities • BACK! Hotel Partnership Opportunities
D I G I T A L A D V E R T I S I N G P A C K A G E Plan Your Trip Page Homepage Events Page Roadblock Feature or Call Out Footer Banner Email Feature
D I G I T A L A D V E R T I S I N G P A C K A G E Social Paid Feature Email Feature
D I G I T A L A D V E R T I S I N G P A C K A G E D E T A I L S 60K S E S S I O N S • Homage Feature or Call Out 180K 1 M O N T H • Plan Your Trip Page Roadblock (1 of 2) P A C K A G E • Events Page Footer Banner S E S S I O N S • Sponsored Social Media Post $ 9 0 0 • Email Feature • Limit 2 partners per month 3 M O N T H P A C K A G E $ 2 3 0 0
D I G I T A L A D V E R T I S I N G - H O T E L O P P O R T U N I T Y 1 M O N T H F E A T U R E $ 5 0 0 • Featured Hotel Partner • Top of Page • 25,000 impressions/month • Limit 2 per month Social paid feature Hotel Partners Page Featured Partner Email Feature
P R I N T & D I G I T A L C O - O P O P P O R T U N I T I E S • National print and digital opportunities currently in progress - New York Times - Wall Street Journal - Boston Globe
T H A N K Y O U # S H A D E S O F C U L T U R E
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