SLIDE 1
FY2018 CO-OP PROGRAM
J U L Y 1 1 , 2 0 1 7
T I F F A N Y L . R Y A N S U S A N Z E I G L E R
FY2018 CO-OP PROGRAM J U L Y 1 1 , 2 0 1 7 T I F F A N Y L . R - - PowerPoint PPT Presentation
FY2018 CO-OP PROGRAM J U L Y 1 1 , 2 0 1 7 T I F F A N Y L . R - - PowerPoint PPT Presentation
FY2018 CO-OP PROGRAM J U L Y 1 1 , 2 0 1 7 T I F F A N Y L . R Y A N S U S A N Z E I G L E R I N T R O D U C T I O N Agency services include: Agency services include: Account Management Creative Services Cultural Council of Media
SLIDE 2
SLIDE 3
I N T R O D U C T I O N
Cultural Council of Palm Beach County’s agency of record since December 2015
Agency services include: Agency services include: Account Management Creative Services Media Buying/Planning Interactive Support Agency Team Agency Team Chris Bare Director of Account Services Tiffany L. Ryan Account Supervisor Livia Galloway Account Executive Susan Zeigler Media Director Charisse Winter Senior Interactive Manager
SLIDE 4
2017
KEY MARKETING STRATEGIES
C U L T U R A L C O U N C I L O F P A L M B E A C H C O U N T Y
SLIDE 5
“ C U L T U R A L B O O M E R S ” “ C U L T U R A L B O O M E R S ”
Ac#ve par#cipants Shi0ing their spending from things to experiences See things through a cultural lens Don’t want to be perceived as old Dis#nguish themselves through the kinds of culture they consume
C O N T I N U E T A R G E T I N G A N I C H E A U D I E N C E
42%
are delaying retirement
25%
- f those still
working now claim they’ll never retire
SLIDE 6
D I G I T A L M E D I A P L A T F O R M S
Drive all visitors to the website, the hub for all cultural information.
+
Retargeting Search Email Radio Programmatic Video Sponsored + Video
SLIDE 7
C R E A T I V E C A M P A I G N S
Celebrity Influencers
SLIDE 8
C R E A T I V E C A M P A I G N S
Baseball Spring Training
SLIDE 9
C R E A T I V E C A M P A I G N S
Summer Hotel Deals
SLIDE 10
816K
Total Website Sessions Total Webpage Views Average Monthly Sessions
1.2M 68K
F Y 2 0 1 7 Y T D R E S U L T S
*Traffic is based on a full 12 month average and included times when media was driving traffic to site and when it wasn’t.
SLIDE 11
Users +59% +59% Sessions +63% +63% Page Views +47% +47%
F Y 2 0 1 7 Y T D R E S U L T S
YEAR OVER YEAR
SLIDE 12
FALL 2017 DIGITAL ADVERTISING & CO-OP PROGRAM
C U L T U R A L C O U N C I L O F P A L M B E A C H C O U N T Y
SLIDE 13
F A L L 2 0 1 7 D I G I T A L A D V E R T I S I N G P A C K A G E
- Utilize geographic and behavioral targeting to
generate qualified traffic to the website and exposure to co-op partners
- Guarantee Low cost opportunities with sessions
and increased clicks to co-op sites
- Provide measurable results
- BACK! National Print Opportunities
- BACK! Hotel Partnership Opportunities
SLIDE 14
Homepage Feature or Call Out
Plan Your Trip Page Roadblock
D I G I T A L A D V E R T I S I N G P A C K A G E
Email Feature Events Page Footer Banner
SLIDE 15
Social Paid Feature
D I G I T A L A D V E R T I S I N G P A C K A G E
Email Feature
SLIDE 16
D I G I T A L A D V E R T I S I N G P A C K A G E D E T A I L S
- Homage Feature or Call Out
- Plan Your Trip Page Roadblock (1 of 2)
- Events Page Footer Banner
- Sponsored Social Media Post
- Email Feature
- Limit 2 partners per month
S E S S I O N S
60K
S E S S I O N S
180K
3 M O N T H P A C K A G E 1 M O N T H P A C K A G E
$ 9 0 0 $ 2 3 0 0
SLIDE 17
- Featured Hotel Partner
- Top of Page
- 25,000 impressions/month
- Limit 2 per month
1 M O N T H F E A T U R E
$ 5 0 0
Hotel Partners Page Featured Partner
D I G I T A L A D V E R T I S I N G - H O T E L O P P O R T U N I T Y
Social paid feature Email Feature
SLIDE 18
P R I N T & D I G I T A L C O - O P O P P O R T U N I T I E S
- National print and digital opportunities
currently in progress
- New York Times
- Wall Street Journal
- Boston Globe
SLIDE 19
# S H A D E S O F C U L T U R E T H A N K Y O U