2020 Census NJ: Media Push Wee 2020 Census NJ: Media Pus h Wee www.census2020nj.org
Topics for Today: Topics for Today: 1. 2020 Census Push Week (July 27-August 2) 2. Event Considerations 3. Final Pitch 4. Register Y our Events! 5. Engage partners ○ Secretary of State ○ Census Bureau www.census2020nj.org
Census Push Week Census Push Week July 24 July 24-26: Faith 26: Faith ● Weekend Weekend July 27 July 27-Aug 2: Aug 2: ● Push Week Push Week www.census2020nj.org
Where New Jersey Stands (as of July 9, 20 Where New Jersey Stands (as of July 9, 20 ● NJ response rate: 64.0% 64.0% (2010 rate – 67.6%) ● National response rate: 62.0% ● Terrible coronavirus tim ing ● Main push around April 1 dam pened by COVID-19 www.census2020nj.org
But Hard But Hard -to to-Count Areas Way Behind Count Areas Way Behind Area Census Response 2010 Response Rate Rate State 64.0% 67.6% Newark 44.3% 51.3% Paterson 47.9% 59.4% Jersey City 49.3% 58.4% Trenton 42.6% 53.6% *All data as of July 9, 2020 www.census2020nj.org
Why is the Census Important? Why is the Census Important? The Census is so m uch m ore than just a head count. Its results will im pact New Jersey for the next ten years next ten years . ● Distribution of m ore than Helps determ ine New ● $45.8 $45.8 billion billion in federal Jersey’ s number of seats number of seats in funds within NJ annually to the house of support im portant representatives, its num ber program s and services like of votes in the electoral votes in the electoral Medicaid, Head Start, college college and our voting voting schools, hospitals, roads district boundaries district boundaries . and m ore. www.census2020nj.org
A Last Chance for Public Attention A Last Chance for Public Attention ● Census Bureau aim ing for “week of action” to replicate April 1 ● Digital outreach has been exhausted ● Loosening COVID-19 restrictions ● Need for in-person contact for final persuasion ● All hands on deck! All hands on deck! www.census2020nj.org
Event Event Considerations Considerations How should I plan How should I plan a Push Week a Push Week event event ? www.census2020nj.org
Remember the goal: maximize Census resp Remember the goal: maximize Census resp ● Converting non Converting non -responders into responses responders into responses ● Focus on how to get the Census done right then and there (online/phone option) ● People m ay need persuasion ● Personal approach (why the Census m attered to m e and to our com m unity) www.census2020nj.org
Who What When Where How Who What When Where How ● Who: Who: Identify audience ● What: What: Activity type (door-to-door canvassing? Food distribution? Flyers/posters? Mobile kiosk?) ● When: When: Tim e of day ● Where: Where: Where are hard-to-count areas near you? ● How: How: Social distancing and cultural com petence www.census2020nj.org
Who Who ● Hard-to-count com m unities ● Trying to m atch m essengers with appropriate com m unities ● Consider service population www.census2020nj.org
What: Activities What: Activities ● Consider Activities With In Consider Activities With In -Person Contact Person Contact ● Door-to-door canvassing (consider giveaways) ● Food and m ask distribution (people waiting in line need som ething to do!) ● Direct-services waiting room s (tax prep, WIC office, etc.) ● Mobile kiosk with food truck ● Take 15 m inutes from church service to fill out Census ● Maximize active time Maximize active time ● Passive “tabling” will not get volum e needed www.census2020nj.org
When When ● July 27 July 27-August 2, 2020 August 2, 2020 ● Tim e of day with m axim um foot traffic ● Consider partnering with other events with foot traffic www.census2020nj.org
Where Where ● Focus on low-response tracts ● Use this m ap to identify tracts with lower than 50% response rates: https://www.censushardt https://www.censushardt ocountmaps2020.us ocountmaps2020.us / ● Exam ple to the right: my Census tract! www.census2020nj.org
How How ● Social Distancing Social Distancing : m asks/gloves and hand sanitizer, m aintain 6-ft distance, obey State guidelines for group size (100 ppl inside or 25% capacity, 500 ppl outside) ● Media Media : Reach out to local m edia to cover your event ● Cultural Competence: Cultural Competence: Recognize why som eone m ight not respond ● Language Support: Language Support: Ensure that staff or volunteers speak appropriate languages for targeted population www.census2020nj.org
The Message: What The Message: What to tell folks to tell folks The final pitch The final pitch www.census2020nj.org
What Will The Census Ask? What Will The Census Ask? Filling out the 2020 Census will be fast and easy! ● The survey will take about 10 minutes 10 minutes to com plete ● Em phasize online and phone-based options for quick com pletion ● Will collect basic inform ation about you and your household: For each household member (As Other questions: of April 1, 2020) : ● Owner/renter questions ● Name ● Age/date of birth ● Gender ● Racial/ethnic background ● Relationship to head of household www.census2020nj.org
Why Wouldn’t Someone Have Completed Why Wouldn’t Someone Have Completed ● Fear/distrust of governm ent ● Other pressing concerns (health care, job loss, food) ● Thought the Census was over and m issed it ● Didn’ t realize they had to do it ● Doesn’ t m atter if I do or don’ t www.census2020nj.org
Persuasive messaging Persuasive messaging ● Focus on im pact of Census for com m unity funding ● Health care, em ergency services, roads, schools ● Reinforce Title 13 protections for confidentiality ● Go through lim ited info collected (nam e, age, birthdate, race/ethnicity, gender/sex, relationship of household m em bers) ● Explain why you personally personally com pleted your Census www.census2020nj.org
Other helpful tips Other helpful tips ● Show how easy it is on your own phone/tablet ● Listen to the concerns of the person if they are concerned about filling it out ● Rem ind people to include every person every person who lives at their address ● This is last chance to avoid a federal em ployee knocking on the door! www.census2020nj.org
Register Your Register Your Events! Events! Share your events with others www.census2020nj.org
Register your event here so other groups ca Register your event here so other groups ca publicize it publicize it ● Link: https://acnj.org/census2020nj/cens https://acnj.org/census2020nj/cens us us-2020 2020-push push -week/ week/ (will be sent out with slide show and recording after this event) ● For questions, em ail pchen@acnj.org www.census2020nj.org
Assistance from Assistance from Secretary of State Secretary of State other partners other partners Census Bureau Census Bureau Local CCC Local CCC www.census2020nj.org
Questions? Questions? www.census2020nj.org
WRAP WRAP -UP UP Census Bureau Census Bureau employees back in employees back in field August 11 to field August 11 to count in count in -person person www.census2020nj.org
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