2020 Census NJ: Media Push Wee 2020 Census NJ: Media Pus h Wee - - PowerPoint PPT Presentation

www.census2020nj.org

2020 Census NJ: Media Pus 2020 Census NJ: Media Push Wee h Wee

www.census2020nj.org

Topics for Today: Topics for Today:

• 1. 2020 Census Push Week (July 27-August 2)
• 2. Event Considerations
• 3. Final Pitch
• 4. Register Y
• ur Events!
• 5. Engage partners

○ Secretary of State ○ Census Bureau

www.census2020nj.org

Census Push Week Census Push Week

• July 24

July 24-26: Faith 26: Faith Weekend Weekend

• July 27

July 27-Aug 2: Aug 2: Push Week Push Week

www.census2020nj.org

Where New Jersey Stands (as of July 9, 20 Where New Jersey Stands (as of July 9, 20

• NJ response rate: 64.0%

64.0% (2010 rate – 67.6%)

• National response rate: 62.0%
• Terrible coronavirus tim ing
• Main push around April 1 dam pened by COVID-19

www.census2020nj.org

But Hard But Hard

• to

to-Count Areas Way Behind Count Areas Way Behind

Area Census Response Rate 2010 Response Rate State 64.0% 67.6% Newark 44.3% 51.3% Paterson 47.9% 59.4% Jersey City 49.3% 58.4% Trenton 42.6% 53.6%

*All data as of July 9, 2020

www.census2020nj.org

Why is the Census Important? Why is the Census Important?

The Census is so m uch m ore than just a head count. Its results will im pact New Jersey for the next ten years next ten years .

• Distribution of m ore than

$45.8 $45.8 billion billion in federal funds within NJ annually to support im portant program s and services like Medicaid, Head Start, schools, hospitals, roads and m ore.

• Helps determ ine New

Jersey’ s number of seats number of seats in the house of representatives, its num ber

• f votes in the electoral

votes in the electoral college college and our voting voting district boundaries district boundaries .

www.census2020nj.org

A Last Chance for Public Attention A Last Chance for Public Attention

• Census Bureau aim ing for “week of action” to

replicate April 1

• Digital outreach has been exhausted
• Loosening COVID-19 restrictions
• Need for in-person contact for final persuasion
• All hands on deck!

All hands on deck!

www.census2020nj.org

Event Event Considerations Considerations

How should I plan How should I plan a Push Week a Push Week event event ?

www.census2020nj.org

Remember the goal: maximize Census resp Remember the goal: maximize Census resp

• Converting non

Converting non

• responders into responses

responders into responses

• Focus on how to get the Census done right then and there

(online/phone option)

• People m ay need persuasion
• Personal approach (why the Census m attered to m e and to
• ur com m unity)

www.census2020nj.org

Who What When Where How Who What When Where How

• Who:

Who: Identify audience

• What:

What: Activity type (door-to-door canvassing? Food distribution? Flyers/posters? Mobile kiosk?)

• When:

When: Tim e of day

• Where:

Where: Where are hard-to-count areas near you?

• How:

How: Social distancing and cultural com petence

www.census2020nj.org

Who Who

• Hard-to-count com m unities
• Trying to m atch m essengers with appropriate

com m unities

• Consider service population

www.census2020nj.org

What: Activities What: Activities

• Consider Activities With In

Consider Activities With In

• Person Contact

Person Contact

• Door-to-door canvassing (consider giveaways)
• Food and m ask distribution (people waiting in line need

som ething to do!)

• Direct-services waiting room s (tax prep, WIC office, etc.)
• Mobile kiosk with food truck
• Take 15 m inutes from church service to fill out Census
• Maximize active time

Maximize active time

• Passive “tabling” will not get volum e needed

www.census2020nj.org

When When

• July 27

July 27-August 2, 2020 August 2, 2020

• Tim e of day with m axim um foot traffic
• Consider partnering with other events with foot traffic

www.census2020nj.org

Where Where

• Focus on low-response

tracts

• Use this m ap to identify

tracts with lower than 50% response rates: https://www.censushardt https://www.censushardt

• countmaps2020.us
• countmaps2020.us

/

• Exam ple to the right: my

Census tract!

www.census2020nj.org

How How

• Social Distancing

Social Distancing : m asks/gloves and hand sanitizer, m aintain 6-ft distance, obey State guidelines for group size (100 ppl inside or 25% capacity, 500 ppl outside)

• Media

Media : Reach out to local m edia to cover your event

• Cultural Competence:

Cultural Competence: Recognize why som eone m ight not respond

• Language Support:

Language Support: Ensure that staff or volunteers speak appropriate languages for targeted population

www.census2020nj.org

The Message: What The Message: What to tell folks to tell folks

The final pitch The final pitch

www.census2020nj.org

What Will The Census Ask? What Will The Census Ask?

Filling out the 2020 Census will be fast and easy!

• The survey will take about 10 minutes

10 minutes to com plete

• Em phasize online and phone-based options for quick com pletion
• Will collect basic inform ation about you and your household:

For each household member (As

• f April 1, 2020):
• Name
• Age/date of birth
• Gender
• Racial/ethnic background
• Relationship to head of

household Other questions:

• Owner/renter questions

www.census2020nj.org

Why Wouldn’t Someone Have Completed Why Wouldn’t Someone Have Completed

• Fear/distrust of governm ent
• Other pressing concerns (health care, job loss, food)
• Thought the Census was over and m issed it
• Didn’

t realize they had to do it

• Doesn’

t m atter if I do or don’ t

www.census2020nj.org

Persuasive messaging Persuasive messaging

• Focus on im pact of Census for com m unity funding
• Health care, em ergency services, roads, schools
• Reinforce Title 13 protections for confidentiality
• Go through lim ited info collected (nam e, age, birthdate,

race/ethnicity, gender/sex, relationship of household m em bers)

• Explain why you personally

personally com pleted your Census

www.census2020nj.org

Other helpful tips Other helpful tips

• Show how easy it is on your own phone/tablet
• Listento the concerns of the person if they are

concerned about filling it out

• Rem ind people to include every person

every person who lives at their address

• This is last chance to avoid a federal em ployee

knocking on the door!

www.census2020nj.org

Register Your Register Your Events! Events!

Share your events with

• thers

www.census2020nj.org

Register your event here so other groups ca Register your event here so other groups ca publicize it publicize it

• Link:

https://acnj.org/census2020nj/cens https://acnj.org/census2020nj/cens us us-2020 2020-push push -week/ week/ (will be sent out with slide show and recording after this event)

• For questions, em ail pchen@acnj.org

www.census2020nj.org

Assistance from Assistance from

• ther partners
• ther partners

Secretary of State Secretary of State Census Bureau Census Bureau Local CCC Local CCC

www.census2020nj.org

Questions? Questions?

www.census2020nj.org

WRAP WRAP

• UP

UP

Census Bureau Census Bureau employees back in employees back in field August 11 to field August 11 to count in count in -person person