FUTURE READY REGIONS MAKING CONNECTED PLACES Kylie Legge - - PowerPoint PPT Presentation

FUTURE READY REGIONS – MAKING CONNECTED PLACES

Kylie Legge kylie@placepartners.com.au

www.placepartners.com.au @placepartners www.placescore.org @place_score

REDCLIFFE COCKBURN COAST SHOALHAVEN SHELLHARBOUR HAWKES NEST BENDIGO SINGLETON CASINO PICTON NEWCASTLE KAWANA ROCHESTER BROOME GYMPIE BUNDABERG NARRANDERRA CORAKI GOLD COAST PENRITH GLENORCHY ERINA GOSFORD

BRAIN DRAIN SPONGE EFFECT INDUSTRY CHANGES NEW TECHNOLOGY

REGIONAL CHALLENGES

FUTURE READINESS… … IT’S NOT ABOUT STOPPING CHANGE, ITS ABOUT BUILDING CAPACITY TO WELCOME CHANGE

MAKING PLACES DIGITAL READY RISK FRIENDLY INNOVATION

REGIONAL OPPORTUNITIES

WHAT IS PLACE AND WHY DO WE WANT TO MAKE IT?

SO WHAT IS PLACEMAKING ?

PLACE ATTRACTION

Determines why people are drawn to a place

The ‘magnet’

Three key factors:

• Physical - Is it easy for me to get there?
• Psychological – Do I feel

comfortable/welcome there?

• Price Point – Is it in my price range

Does the invitation overcome the barrier?

PLACE ATTACHMENT

Determines what people do in the place and how long they will stay Short term attachment

• Pause points
• Slowing people down
• Staying places

Long term attachment

• Connection to the

place

• Loyalty to the place
• Investment
• Sharing the story

The ‘stickiness’

The collaborative process of creating, enhancing and managing people focused places that respond to and respects the unique qualities of each location

OUR PLACEMAKING DEFINITION

TH THE BENEFITS ITS OF ‘PLAC ACE’

• Creates places that have an authentic point of difference

and a competitive advantage

• Improved experiences means customers stay longer,

return more often, and more likely to promote

• Economic – increased retail spend, rents and property

prices

• Social – more welcoming, engaged and connected
• Environment – shared responsibility for look and feel,

reinvestment

FUNDAMENTALLY PLACEMAKING IS ABOUT CONNECTING PEOPLE, …AND CONNECTING PEOPLE TO PLACES

DIGITAL TECHNOLOGIES CAN ALSO BE ABOUT CONNECTING PEOPLE, …AND CONNECTING PEOPLE TO PLACES

SMART CITIES

Smart Cities - A Roadmap for Development Musa S* Untied States Federal Government, Washington DC, USA

PROBLEMS THAT SMART CITIES NEED TO SOLVE

PROBLEMS THAT WE ALL NEED TO SOLVE – PLACES THAT ARE MORE….

WHO ARE YOU?

Me in my home life…

WHO ARE YOU?

Me in my work life… Me in my home life…

WHO ARE YOU?

Can be measured in terms of:

• Ski

Skills: Confidence in using computers, smartphones or other electronic devices for

• nline activity
• Tr

Trust: For information online

• Us

Use: Level of use of internet for personal learning

DIGITAL READINESS OF PEOPLE

WHAT CAN BE DONE TO ENHANCE DIGITAL READINESS OF PEOPLE?

• Providing public access to

digital infrastructure

• Providing people-centred

services that match the level

• f digital readiness of people
• Facilitating skill-building

programs

DIGITAL READINESS OF BUSINESSES

Only 34%

• f Aus

Businesses Rapid growth in online shopping in regions of Aus

Source: Inside Australian Online Shopping 2017 e-Commerce Industry Paper

CREATING AN IMAGE

PA PATISSEZ CANBERRA RRA, ACT

• A business that sells the

‘Freakshake’, an over-the-top milkshake

• Family owned business
• Picked up in a Canberra Times

article, exploding online

• Changed the image of ‘boring

Canberra’

365 365 CUPS

• Started as an idea for a ‘drive through coffee

shop’ in the regional city of Wagga Wagga

• Thought ‘outside the square’ and developed

the technology that would allow anyone to

• rder coffee in advance
• Local partners; creative and technology
• By end of 2016 the business had already turned
• ver $9 million and now plans to expand

internationally

PROMOTING SALES

BI BIRDSNEST

• Operates out of the regional town of

Cooma, situated at the base of the Snowy Mountains with a population of 8,000

• Employs over 140 local people
• 4th best place to work in Australia for the
• ver 100 employees category in the BRW

Great Places to Work Awards 2017

• 60% of web sales go to regional areas

CREATING NEW INDUSTRIES

CATALYST OF CHANGE

1974- Snowy Hydro Scheme Completed

CATALYST OF CHANGE

70% of 22-year olds leave and never return

CATALYST OF CHANGE

2000- Birdsnest opens in Cooma

CATALYST OF CHANGE

2013- The first Country Universities Centre launched in Cooma 2017- $8M 5 New Regional hubs announced across NSW – Cooma re-funded

CATALYST OF CHANGE

2017- $46M Connecting County Schools project 2017- First major upgrades to wireless planned to roll out at Cooma North Public School

CATALYST OF CHANGE

2017- Snowy Hydro 2.0 announced

Note: Since 2000…

• Population increase of 500+ people
• +221 employed people
• +845 people over 15 years old

DIGITAL READINESS OF COUNCILS

VISION CULTURE PROCESSES TECHNOLOGY DATA

WHAT SHOULD REGIONAL COUNCILS PREPARE FOR?

PUBLIC REALM GAMIFICATION INCREASED COMMUNITY DEMAND AUTOMATION/ ROBOTS SMART INFRASTRUCTURE

WHY SHOULD COUNCILS BE DIGITAL READY?

• To keep up with the community
• To build staff capacity for new

systems that are faster and potentially more effective

• To ensure skills and knowledge that

match commercial/industry advances

• To

To suppor

• rt de-ce

centralised ec economy my th that t is no not t locati tion n de depe pende ndent nt

HOW CAN COUNCILS GET FUTURE READY?

MAKE A GREAT PEOPLE PLACE

• Celebrate your uniqueness, build

an experience economy (a place people want to be)

• For locals first; don’t lose your

community

• Be open to change, flexible and

agile and fast (keep people engaged)

• Share your story, attract the like-

minded (show off and don’t be afraid to take the lead)

Users sign in via Kiama Connect where they are encouraged to upload videos and images of their visit to the town centre Building an online presence is more than just having a website that people have to search for – its social media, instagram moments and Search Engine Optimisation SEO – what comes up when they type in your place

BUILD TRUST RELATIONSHIPS

• Celebrate your champions and

successes (even if they are different from you

• Provide the pathway to learning,

innovation and success – make it easier (less bureaucracy!)

• Social media immediate and

informative, and easy for community (also open an transparent)

Place Score is like a census where data can be used for multiple projects – improving the value of the engagement and resource efficiencies Facebook manages your database for you but it is hard to track and capture information - easy for the user though

SUPORT LOCAL BUSINESSES

• Make it easy for business (less

paperwork)

• Create a collaborative culture of

sharing knowledge, skills and infrastructure

• Deliver places and programs that

are pro-actively inviting innovation and difference

Rockhampton Innovation Hub is an invitation for entrepreneurs to stay local and develop ideas into businesses Children’s reading groups have morphed into robotics and STEM classes at local libraries

TO BE ’FUTURE READY’ YOU NEED TO ATTRACT AND RETAIN PEOPLE… YOU NEED TO AIM FOR THE…

THANK YOU

www.placepartners.com.au 02 8065 7401