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NSF SES 05-31184 Framing Nanotechnology in the Media Ryan Shapiro Geology Major at Santa Barbara City College Meredith Conroy, Erica Lively and Bruce Bimber CNS/INSET-UCSB Summer Internship Program July 30, 2009 Consumers What is a Global

  1. NSF SES 05-31184 Framing Nanotechnology in the Media Ryan Shapiro Geology Major at Santa Barbara City College Meredith Conroy, Erica Lively and Bruce Bimber CNS/INSET-UCSB Summer Internship Program July 30, 2009

  2. Consumers What is a Global Value Chain? Distribution Final Product Manufacturer Inputs

  3. Looking for Nano Frames Positive Response Negative Response

  4. Media Framing in Nanotechnology Regulation Risk Progress

  5. Regulation Frame Nanotech's dark side will face scrutiny: House to hear calls to have new materials under review for safety By Eric Berger , Tuesday, Feb 26, 2008

  6. Progress Frame San Bernardino County's Newspaper Nano Design May Bring Big Results By Wesley G. Hughes, Staff Writer, Monday, Mar 30, 2009

  7. Risk Frame In Study, Researchers Find Nanotubes May Pose Health Risks Similar to Asbestos By Kenneth Chang, Wednesday, May 21, 2008

  8. Research Method and Data Collection: Content Analysis 2. Newspapers and Wires

  9. Research Method and Data Collection: Content Analysis Content Analysis- Procedure to validate inferences from text Hypotheses Given previous research (Weaver, Lively and Bimber 2008; Pigeon, Harthorn, Bryant and Rogers-Hayden 2009) we have formed the following hypotheses: -News coverage of energy related nano applications will be dominated by the progress frame -News coverage of health related nano applications will be dominated by the risk frame

  10. Random Numbers and Codebook Sample • Words and information assigned numbers • For example: • Regulation Frame= 1 • Progress Frame = 2 • Risk Frame = 3

  11. Frame Frequency In Articles Risk Regulation %3.8 %11.5 General • distribution of frames in nanotechnology Progress %84.6

  13. Frame

  14. Results + Frame Regulation Risk Progress Domain 10.95** 3.40** 4.34** Medicine .115 .036 .376 Environment .513 .159 1.678 Info Tech Consumer .115 .036 .376 Goods .238 .074 .779 Energy .370 .115 2.727** Industry + report of Chi Squared statistic Critical Value of χ 2 = 2.706, degrees of freedom = 1, p < .1** or to say, 90% certainty

  15. Conclusions: In nano, there is more focus on medicine • There is competition between frames, • particularly in medicine May cause difficulty for medical progress • and industry May hinder progress in other areas energy • or environment We could research medicine domain more • closely

  16. NSF SES 05-31184 Acknowledgments and Thanks! Meredith Conroy Bruce Bimber CNS/INSET UCSB/SBCC

  17. Relationship Between Domain and Frame Using a Chi-Squared Statistic Are the variables truly correlated? OR Are they associated merely by chance? Expected- 5/10 Heads Observed- 6/10 Heads 7/10 Heads 9/10 Heads

  18. By: Stacey Frederick NC Companies by Product & Value Chain Nano-Enabled Nanomaterials Nanointermediates Products Coatings-3 Nanoparticles-4 Apparel-1 Fabrics-1 Nanotubes-1 Pharmaceuticals-1 Memory/Logic Chips-3 Quantum Dots Filters-1 Optical-2 Fullerenes-1 Sporting Goods-1 Nanoliter Labonchip-1 Nanopowders-2 Composite Material-1 Nanoporus Materials-1 Sensors-2 Testing-2 Solar Cells-1 Nanotools Equipment-1 Computer Software-1

  19. Media Framing of Nanotechnology Random Number Generator http://stattrek.com/tables/random.aspx

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