for Technopreneurs [ENT 207/ENT607] Desai Sethi Centre for - - PowerPoint PPT Presentation

▶
for technopreneurs
SMART_READER_LITE
LIVE PREVIEW

for Technopreneurs [ENT 207/ENT607] Desai Sethi Centre for - - PowerPoint PPT Presentation

Apr 15, 2023 506 likes •1.01k views

Business Fundamentals for Technopreneurs [ENT 207/ENT607] Desai Sethi Centre for Entrepreneurship Business Fundamentals for Technopreneurs Basic understanding of setting up and managing a business is a pre-requisite for launching a technology

slide-1
SLIDE 1

Business Fundamentals for Technopreneurs [ENT 207/ENT607] Desai Sethi Centre for Entrepreneurship

slide-2
SLIDE 2

Business Fundamentals for Technopreneurs

Business: A Changing World, 7e, Ferrel, Hirt, McGraw-Hill, 2011. MGMT Williams, Tripathy, Cengage India, 2015 BCOM Lehman, Dufrene, Sinha, Cengage India, 2012 Basic understanding of setting up and managing a business is a pre-requisite for launching a technology based new venture. This course is designed to help students understand the key elements

  • f business in the current environment.

Professor Anand Kusre and Professor Devdip Purkayastha

Semester 1: 3 0 0 3

  • 1. Business and business environment
  • 2. Organizing a business
  • 3. Managing service and

manufacturing operations

  • 4. Developing a team for a new

venture

  • 5. Elements of Marketing
  • 6. Basics of Finance
  • 7. Setting up a technology based

venture

  • 8. Business, Government and Society
  • 9. Strategy and Leadership
  • 10. Communication in business
slide-3
SLIDE 3

Recap Session #2 Organizing a Business

  • Types of Companies
  • Shareholders and Stakeholders
  • Management & its Role
  • Organization Structure
  • Planning & Executing

Types of Companies Tata Group Companies

slide-4
SLIDE 4

Recap Session # 3 Managing Service and Manufacturing Operations

  • What is a Manufacturing Company
  • What is a Service Company
  • Operations Management
  • Supply Chain Management
  • Quality Management

Trends in Customer Service

Operations Management at General electric

slide-5
SLIDE 5

Today’s Session # 5 Elements of Marketing

  • What is Marketing
  • What are the ‘4 Ps of Marketing’
  • What is Branding
  • Selling & Distributing
  • Digital Marketing

Importance of Marketing Management Brand Management at Procter & Gamble

slide-6
SLIDE 6

PR PROTOTYPE TYPE PR PROD ODUC UCT PR PROFIT OFIT

MANUFACTURING SUPPLY CHAIN MARKETING FINANCE

PROTOTYPE -> PRODUCT -> PROFIT

RESEARCH DEVLOPMENT

slide-7
SLIDE 7

VIDEO & CLASS DISCUSSION

slide-8
SLIDE 8
slide-9
SLIDE 9

1 + 1 = 2

CLASS EXERCISE

slide-10
SLIDE 10
slide-11
SLIDE 11

WHAT IS MARKETING ?

slide-12
SLIDE 12

Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. (Approved October 2007) American Marketing Association Board of Directors. Accessed 2012.

slide-13
SLIDE 13

4 P’S OF MARKETING

slide-14
SLIDE 14
slide-15
SLIDE 15

PRODUCTS & NEEDS

slide-16
SLIDE 16

MASLOWS HEIRARCHY OF HUMAN NEEDS

slide-17
SLIDE 17
slide-18
SLIDE 18
slide-19
SLIDE 19
slide-20
SLIDE 20
slide-21
SLIDE 21
slide-22
SLIDE 22

PROMOTION

slide-23
SLIDE 23
slide-24
SLIDE 24

Gutenberg c. 1450

slide-25
SLIDE 25

PRINT ADVERTISING

slide-26
SLIDE 26

Alexander Graham Bell c1876 TELE ADVERTISING

slide-27
SLIDE 27

Guglielmo Marconi c1899 RADIO ADVERTISING

slide-28
SLIDE 28

Brothers Auguste and Louis Lumière MOVIE ADVERTISING

slide-29
SLIDE 29

John Logie and Philio Farnsworth c1923 TV ADVERTISING

slide-30
SLIDE 30

First webpage by Tim Berners-Lee and the WWW team INTERNET ADVERTISING

slide-31
SLIDE 31

SOCIAL MEDIA ADVERTISING

slide-32
SLIDE 32

PRICE

slide-33
SLIDE 33

PRODUCT PRICING

slide-34
SLIDE 34

AIRLINE PRICING AND PROMOTIONS

slide-35
SLIDE 35

PRICING STRATEGY

slide-36
SLIDE 36

PLACE

slide-37
SLIDE 37

DISTRIBUTION CHANNEL

slide-38
SLIDE 38

TRADITIONAL CHANNEL

slide-39
SLIDE 39

MODERN CHANNEL

slide-40
SLIDE 40

ONLINE CHANNEL

slide-41
SLIDE 41

BRAND

slide-42
SLIDE 42
slide-43
SLIDE 43
slide-44
SLIDE 44
slide-45
SLIDE 45
slide-46
SLIDE 46

DIGITAL MARKETING

slide-47
SLIDE 47
slide-48
SLIDE 48

Recap Session # 5 Elements of Marketing

  • What is Marketing
  • What are the ‘4 Ps of Marketing’
  • What is Branding
  • Selling & Distributing
  • Digital Marketing

Importance of Marketing Management Brand Management at Procter & Gamble

slide-49
SLIDE 49

Business Fundamentals for Technopreneurs

Business: A Changing World, 7e, Ferrel, Hirt, McGraw-Hill, 2011. MGMT Williams, Tripathy, Cengage India, 2015 BCOM Lehman, Dufrene, Sinha, Cengage India, 2012 Basic understanding of setting up and managing a business is a pre-requisite for launching a technology based new venture. This course is designed to help students understand the key elements

  • f business in the current environment.

Professor Anand Kusre and Professor Devdip Purkayastha

Semester 1: 3 0 0 3

  • 1. Business and business environment
  • 2. Organizing a business
  • 3. Managing service and

manufacturing operations

  • 4. Developing a team for a new

venture

  • 5. Elements of Marketing
  • 6. Basics of Finance
  • 7. Setting up a technology based

venture

  • 8. Business, Government and Society
  • 9. Strategy and Leadership
  • 10. Communication in business