MARKET PLANNING Desai Sethi Centre for Entrepreneurship RECAP - - PowerPoint PPT Presentation

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MARKET PLANNING Desai Sethi Centre for Entrepreneurship RECAP - - PowerPoint PPT Presentation

Jul 10, 2023 315 likes •956 views

Business Fundamentals for Technopreneurs [ENT 207/ENT605] MARKET PLANNING Desai Sethi Centre for Entrepreneurship RECAP Business Fundamentals for Technopreneurs Basic understanding of setting up and managing a business is a pre-requisite

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Business Fundamentals for Technopreneurs [ENT 207/ENT605]

MARKET PLANNING

Desai Sethi Centre for Entrepreneurship

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RECAP

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Business Fundamentals for Technopreneurs

Business: A Changing World, 7e, Ferrel, Hirt, McGraw-Hill, 2011. MGMT Williams, Tripathy, Cengage India, 2015 BCOM Lehman, Dufrene, Sinha, Cengage India, 2012 Basic understanding of setting up and managing a business is a pre-requisite for launching a technology based new venture. This course is designed to help students understand the key elements

  • f business in the current environment.

Professor Anand Kusre and Professor Devdip Purkayastha

Semester 1: 3 0 0 3

  • 1. Business and business environment
  • 2. Organizing a business
  • 3. Managing service and

manufacturing operations

  • 4. Developing a team for a new

venture

  • 5. Elements of Marketing
  • 6. Basics of Finance
  • 7. Setting up a technology based

venture

  • 8. Business, Government and Society
  • 9. Strategy and Leadership
  • 10. Communication in business
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PR PROTOTYPE TYPE PR PRODU ODUCT CT PR PROFIT FIT

MANUFACTURING SUPPLY CHAIN MARKETING FINANCE

PROTOTYPE -> PRODUCT -> PROFIT

RESEARCH DEVLOPMENT

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Recap Session #2 Organizing a Business

  • Types of Companies
  • Shareholders and Stakeholders
  • Management & its Role
  • Organization Structure
  • Planning & Executing

Types of Companies Tata Group Companies

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Recap Session # 3 Managing Service and Manufacturing Operations

  • What is a Manufacturing Company
  • What is a Service Company
  • Operations Management
  • Supply Chain Management
  • Quality Management

Trends in Customer Service

Operations Management at General electric

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Recap Session # 5 Elements of Marketing

  • What is Marketing
  • What are the ‘4 Ps of Marketing’
  • What is Branding
  • Selling & Distributing
  • Digital Marketing

Importance of Marketing Management Brand Management at Procter & Gamble

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Recap # 7 Setting Up a Technology-based Venture

  • What is a MSME
  • What is a ‘Startup’
  • Who are Founders & Stakeholders
  • What is a ‘Customer Problem’
  • What is ‘Solution Designing’

What is a Startup ? Flipkart Startup Story

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Recap Session # 10 Leadership

 Importance of Leadership  Who is a Leader ?  Role of a Leader  Leader vs Manager  Skills of a Leader  Leading a Team

Leaders – Made or Born

  • Dr. A P J Abdul Kalam
  • n Leadership
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MARKET PLANNING

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Today’s Session # 12 Market Planning

  • Key Elements of A Market Plan
  • Target Market & Customer
  • Customer Experience & USP
  • Customer Pricing & Promotion
  • Selling & Distribution
  • Class Exercise

Market Plan Elements Steve Jobs – Customer Experience

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VIDEO & CLASS DISCUSSION

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CLASS DISCUSSION

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ELEMENTS OF A MARKETING PLAN

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MARKET

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http://www.slideshare.net/CMF_VC/case-iidf-team-1-eng

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http://www.steamfeed.com/wp-content/uploads/2013/11/market-segmentation.png

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https://iot-analytics.com/wp/wp-content/uploads/2014/10/IoT-market-segments-2.png

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https://www.linkedin.com/pulse/business-models-internet-things-mohit-agrawal

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https://marketing-insider.eu/wp-content/uploads/2015/03/B2B-Market-Characteristics-Comparison-B2B-Market-to-B2C-Market.png

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https://iot-analytics.com/wp/wp-content/uploads/2015/03/IoT-application-ranking-v3-min.png

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CUSTOMER

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Proof of Concept Market

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CUSTOMER EXPERIENCE & USP

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CUSTOMER EXPERIENCE Customer experience (CX)is the product of an interaction between an organization and a customer over the duration of their relationship. TECHNICAL SOLUTION The purpose of Technical Solution (TS) is to select, design, and implement technology and solutions to meet prescribed requirements.

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PRICE & PROMOTION

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PROMOTION

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SALES & DISTRIBUTION

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RETURNS RETURNS EFFOR EFFORT

LIS LIST T SE SELLI LLING NG

SETTING THE ‘STANDARDS’ CONSULA CONSULATI TIVE E SE SELL LLING ING

BENEFI BENEFIT T SE SELLI LLING NG FEA FEATURE S TURE SELLI ELLING NG

OWNINGTHE ‘NEED’

THE SELLING CONTINUUM

SOL SOLUTION UTION SE SELLING ING

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CLASS EXERCISE

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CLASS EXERCISE

5 Elements of a Marketing Plan

  • What is you Market ?
  • What is your Customer Persona ?
  • What is your Customer Experience and USP ?
  • What will be your Pricing & Promotion Strategy ?
  • What will be Sales & Distribution Strategy ?
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GROUP 1 (B2C) : SMART SAFETY

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GROUP 2 (B2B): SMART POLE

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GROUP 3 : (B2B/C): SMART FLEET

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RECAP

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Today’s Session # 12 Market Planning

  • Key Elements of A Market Plan
  • Target Market & Customer
  • Customer Experience & USP
  • Customer Pricing & Promotion
  • Selling & Distribution
  • Class Exercise

Market Plan Elements Steve Jobs – Customer Experience

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PR PROTOTYPE TYPE PR PRODU ODUCT CT PR PROFIT FIT

MANUFACTURING SUPPLY CHAIN MARKETING FINANCE

PROTOTYPE -> PRODUCT -> PROFIT

RESEARCH DEVLOPMENT

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Business Fundamentals for Technopreneurs

Business: A Changing World, 7e, Ferrel, Hirt, McGraw-Hill, 2011. MGMT Williams, Tripathy, Cengage India, 2015 BCOM Lehman, Dufrene, Sinha, Cengage India, 2012 Basic understanding of setting up and managing a business is a pre-requisite for launching a technology based new venture. This course is designed to help students understand the key elements

  • f business in the current environment.

Professor Anand Kusre and Professor Devdip Purkayastha

Semester 1: 3 0 0 3

  • 1. Business and business environment
  • 2. Organizing a business
  • 3. Managing service and

manufacturing operations

  • 4. Developing a team for a new

venture

  • 5. Elements of Marketing
  • 6. Basics of Finance
  • 7. Setting up a technology based

venture

  • 8. Business, Government and Society
  • 9. Strategy and Leadership
  • 10. Communication in business