SLIDE 1
JAPANESE JAPANESE CASHEW MARKET CASHEW MARKET
BLAXTON CORPORATION
CASHEW IMPORT to JAPAN
10,302
8,000 10,000
Metric Tons
2,000 4,000 6,000
1971 1980 1990 2000 2010 2017
JAPANESE JAPANESE CASHEW MARKET CASHEW MARKET CASHEW MARKET - - PowerPoint PPT Presentation
JAPANESE JAPANESE CASHEW MARKET CASHEW MARKET CASHEW MARKET - - PowerPoint PPT Presentation
B LAXTON C ORPORATION JAPANESE JAPANESE CASHEW MARKET CASHEW MARKET CASHEW MARKET CASHEW MARKET What Consumers are Looking for CASHEW IMPORT to JAPAN Metric Tons 10,302 10,000 8,000 6,000 4,000 2,000 0 1971 1980 1990 2000 2010
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SLIDE 3
CASHEW IMPORT
8,000 10,000
INDIA VIETNAM OTHERS
Metric Tons
2,000 4,000 6,000
1971 1980 1990 2000 2010 2017
SLIDE 4
MAJOR DISTRIBUTING CHANNELS
- Supermarket & Discount Store
- Convenience Stores
- Liquor Shops
- Premium Nut Boutiques
RETAILERS
Premium Nut Boutiques
- Premium Nut Boutiques
- Indian & Chinese Restaurants
- Premium Mediteranian Restaurants
RESTAURANTS
- Confectioneries
- Chocolatiers – Bean to Bar
- Icecream, etc.
SWEET SHOPS
Premium Nut Boutiques
SLIDE 5
PREMIUM NUT BOUTIQUES
SLIDE 6
PREMIUM NUT BOUTIQUES
SLIDE 7
PREMIUM NUT BOUTIQUES
SLIDE 8
SPECIALIZED NUT STORE
SLIDE 9
PREMIUM NUT BOUTIQUES
Raw
Walnut $7/100g
Dry Roasted
Jumbo Cashew $6.5/100g
Dry Roasted
Almond $5.3/100g
Dry Roasted
Hazel Nut $5.3/100g
SLIDE 10
PREMIUM NUT BOUTIQUES
SLIDE 11
Million Hit DIET BOOK
Erica Angyal
“DIET BIBLE FOR MISS UNIVERSE”
When you feel hungry between meals, have some no-salt, dry- roasted nuts.
SLIDE 12
MARKET BIPOLARIZATION
SUPPLIER SIDE CONSUMER SIDE HIGH END MARKET
Nut Boutiques Premium Restaurant Celebrities Health-Conscious Women with High
HIGH END MARKET
Restaurant Confectioneries Women with High Disposable Income
PRICE CONSCIOUS LOW PRICE MARKET
Supermarkets + Discount Stores Inexpensive Restaurants Youth Medium to Low Income
SLIDE 13
DIFFERENCE IN RETAILERS
AIM & TARGET CLERK CHARACTER SUPERMARKET DISCOUNT STORE
Block Sale High Market Share Less Expertise No Specialist
CONVENIENCE STORE LIQUOR SHOP
Mass Sale A Bit Classy No Specialist Some All-Arounder
PREMIUM NUT BOUTIQUE
Recognition from Celebrities Professional Knowledge Friendly Attitude
SLIDE 14
PRICE of MAJOR 3 NUTS
$5.00 $6.00
ALMOND WALNUT CASHEW
$2.00 $3.00 $4.00 Dec '14 Jun '15 Dec '15 Jun '16 Dec '16 Jun '17 Dec '17
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