for an easier pool rescue 2.009 Blue Team December 7, 2009 What is - - PowerPoint PPT Presentation

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for an easier pool rescue 2.009 Blue Team December 7, 2009 What is a backboard? Introduction Demo Need Features Business Introduction Demo Need Features Business A Note On Buoyancy Introduction Demo Need Features Business A Note

SLIDE 1

2.009 Blue Team

December 7, 2009

for an easier pool rescue

SLIDE 2

What is a backboard?

Introduction Demo Need Features Business

SLIDE 3

Introduction Demo Need Features Business

SLIDE 4

A Note On Buoyancy

Introduction Demo Need Features Business

SLIDE 5

A Note On Buoyancy

45 lbf

Introduction Demo Need Features Business

SLIDE 6

Demonstration

Introduction Demo Need Features Business

SLIDE 7

A Note On Buoyancy

Introduction Demo Need Features Business

Weight Buoyancy Force =

SLIDE 8

Adjustable Buoyancy

Introduction Demo Need Features Business

SLIDE 9

A Niche and Novel Problem

Introduction Demo Need Features Business

SLIDE 10

A Niche and Novel Problem

Jump in

Introduction Demo Need Features Business

SLIDE 11

A Niche and Novel Problem

Stabilize Jump in

Introduction Demo Need Features Business

SLIDE 12

A Niche and Novel Problem

Stabilize Jump in Position under victim

Introduction Demo Need Features Business

SLIDE 13

A Niche and Novel Problem

Traditional backboard

Introduction Demo Need Features Business

SLIDE 14

A Niche and Novel Problem

Traditional backboard

Introduction Demo Need Features Business

SLIDE 15

A Niche and Novel Problem

Traditional backboard

Introduction Demo Need Features Business

SLIDE 16

A Niche and Novel Problem

Stabilize Jump in Position under victim

Introduction Demo Need Features Business

SLIDE 17

A Niche and Novel Problem

Stabilize Jump in Strap in Position under victim

Introduction Demo Need Features Business

SLIDE 18

A Niche and Novel Problem

Stabilize Jump in Strap in Slide out of water Position under victim

Introduction Demo Need Features Business

SLIDE 19

Board

Introduction Demo Need Features Business

Composite materials

SLIDE 20

Board

Introduction Demo Need Features Business

Composite materials

SLIDE 21

Board + Air System

Compressed air tank

Introduction Demo Need Features Business

SLIDE 22

Board + Air System

Controls

Introduction Demo Need Features Business

SLIDE 23

Board + Air System + Bladders

Introduction Demo Need Features Business

SLIDE 24

Board + Air System + Bladders

Runners

Introduction Demo Need Features Business

SLIDE 25

Considerations

CAT (CT) scannable Spine area is x-ray transparent Corrosion resistance of materials

Introduction Demo Need Features Business

SLIDE 26

Easy to position Floats heavy victims

Product Comparison

Introduction Demo Need Features Business

SLIDE 27

Easy to position

✓

Floats heavy victims

X

Product Comparison

Introduction Demo Need Features Business

SLIDE 28

Easy to position

✓

X

Floats heavy victims

X

✓

Product Comparison

Introduction Demo Need Features Business

SLIDE 29

Easy to position

✓

X

✓

Floats heavy victims

X

✓ ✓

Product Comparison

Introduction Demo Need Features Business

SLIDE 30

Business Plan

Marketing strategy Key risks Financial outlook

Introduction Demo Need Features Business

SLIDE 31

Market Size

299,355 public/commercial pools in the US Potential for 90,000 backboards/year

Introduction Demo Need Features Business Most pools (76,750) Least pools (169)

Number of pools per state

SLIDE 32

Key Risks

Market saturation Barrier to entry Pro-Lite: market leader 1989 model is still sold today

SLIDE 33

Strategy: Business to Business

Target: water rescue suppliers Reduced expenses Marketing/sales force Inventory storage and distribution

Introduction Demo Need Features Business

SLIDE 34

Pricing

Cost of Manufacturing: $250/board Within two years: $150/board Wholesale price: $319 Price of popular boards: $300-$500

Introduction Demo Need Features Business

SLIDE 35

Financials

Initial investment: $5 million Return on Investment: 18.7% Breakeven: Q1 of year 4

Introduction Demo Need Features Business

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profit expense loss

SLIDE 36

Acknowledgements

Thank you to: 2.009 Instructors and Staff Pappalardo Staff Jody Mello Ben McElhiney Sungmin Kim Nick Powel

Mr. Sticky’s Adhesives

Breton Industries Pro-Lite Spineboards Boston Paintball

SLIDE 37

Appendix: End of rescue

Pulling the board out of the water

SLIDE 38

Appendix: Supporting Financials

Breakdown of material costs

SLIDE 39

Appendix: Supporting Financials

Breakdown of expenses by year

1,000,000 2,000,000 3,000,000 4,000,000 5,000,000 6,000,000 7,000,000 8,000,000 1 2 3 4 Cost (USD) Year

Breakdown of Expenses

Materials Wages R&D

SLIDE 40

Appendix: Air system close-up

SLIDE 41

Appendix: Materials Selection

Corrosion resistance of materials

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