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for an easier pool rescue 2.009 Blue Team December 7, 2009 What is a backboard? Introduction Demo Need Features Business Introduction Demo Need Features Business A Note On Buoyancy Introduction Demo Need Features Business A Note


  1. for an easier pool rescue 2.009 Blue Team December 7, 2009

  2. What is a backboard? Introduction Demo Need Features Business

  3. Introduction Demo Need Features Business

  4. A Note On Buoyancy Introduction Demo Need Features Business

  5. A Note On Buoyancy 45 lbf Introduction Demo Need Features Business

  6. Demonstration Introduction Demo Need Features Business

  7. A Note On Buoyancy Buoyancy Force = Weight Introduction Demo Need Features Business

  8. Adjustable Buoyancy Introduction Demo Need Features Business

  9. A Niche and Novel Problem Introduction Demo Need Features Business

  10. A Niche and Novel Problem Jump in Introduction Demo Need Features Business

  11. A Niche and Novel Problem Stabilize Jump in Introduction Demo Need Features Business

  12. A Niche and Novel Problem Stabilize Position under victim Jump in Introduction Demo Need Features Business

  13. A Niche and Novel Problem Traditional backboard Introduction Demo Need Features Business

  14. A Niche and Novel Problem Traditional backboard Introduction Demo Need Features Business

  15. A Niche and Novel Problem Traditional backboard Introduction Demo Need Features Business

  16. A Niche and Novel Problem Stabilize Position under victim Jump in Introduction Demo Need Features Business

  17. A Niche and Novel Problem Stabilize Position under victim Jump in Strap in Introduction Demo Need Features Business

  18. A Niche and Novel Problem Stabilize Position under victim Jump in Slide out of water Strap in Introduction Demo Need Features Business

  19. Board Composite materials Introduction Demo Need Features Business

  20. Board Composite materials Introduction Demo Need Features Business

  21. Board + Air System Compressed air tank Introduction Demo Need Features Business

  22. Board + Air System Controls Introduction Demo Need Features Business

  23. Board + Air System + Bladders Introduction Demo Need Features Business

  24. Board + Air System + Bladders Runners Introduction Demo Need Features Business

  25. Considerations CAT (CT) scannable Spine area is x-ray transparent Corrosion resistance of materials Introduction Demo Need Features Business

  26. Product Comparison Easy to position Floats heavy victims Introduction Demo Need Features Business

  27. Product Comparison Easy to ✓ position Floats heavy X victims Introduction Demo Need Features Business

  28. Product Comparison Easy to ✓ X position Floats heavy ✓ X victims Introduction Demo Need Features Business

  29. Product Comparison Easy to ✓ ✓ X position Floats heavy ✓ ✓ X victims Introduction Demo Need Features Business

  30. Business Plan Marketing strategy Key risks Financial outlook Introduction Demo Need Features Business

  31. Market Size 299,355 public/commercial pools in the US Potential for 90,000 backboards/year Most pools (76,750) Least pools (169) Number of pools per state Introduction Demo Need Features Business

  32. Key Risks Market saturation Barrier to entry Pro-Lite: market leader 1989 model is still sold today

  33. Strategy: Business to Business Target: water rescue suppliers Reduced expenses Marketing/sales force Inventory storage and distribution Introduction Demo Need Features Business

  34. Pricing Cost of Manufacturing: $250/board Within two years: $150/board Wholesale price: $319 Price of popular boards: $300-$500 Introduction Demo Need Features Business

  35. Financials Initial investment: $5 million Return on Investment: 18.7% Breakeven: Q1 of year 4 ("# ($# (%# !"##$%&'()'*(##(")&' '# &# *+,-.# profit "# expense /0*/12/# $# loss %# !$# !"# (# $# )# "# +,$%' Introduction Demo Need Features Business

  36. Acknowledgements Thank you to: 2.009 Instructors and Staff Pappalardo Staff Jody Mello Ben McElhiney Sungmin Kim Nick Powel Mr. Sticky’s Adhesives Breton Industries Pro-Lite Spineboards Boston Paintball

  37. Appendix: End of rescue Pulling the board out of the water

  38. Appendix: Supporting Financials Breakdown of material costs

  39. Appendix: Supporting Financials Breakdown of expenses by year Breakdown of Expenses 8,000,000 7,000,000 6,000,000 5,000,000 Cost (USD) Materials 4,000,000 Wages R&D 3,000,000 2,000,000 1,000,000 0 1 2 3 4 Year

  40. Appendix: Air system close-up

  41. Appendix: Materials Selection Corrosion resistance of materials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