FOOTSY SHOE ADVERT Fliss Newman
FIRST IDEAS My first idea was to shoot footage with a video camera using a green screen. The overall outcome I originally had in mind on what I wanted to achieve was something quirky, inspired by this advert: LINK: youtube=http://www.youtube.com/watch?v=8CBUKasAbjE I wanted to produce an outcome which was rather witty and which grabbed peoples attention by adopting an old fashioned style – black and white. Thought: Target Audience? For all ages but needed to appeal and attract as many age cohorts as possible.
A NEW CONCEPT? I then considered instead of shooting moving footage like any other shoe advert why don’t I go for something different. Thought was to use stock imaging instead but Still wanted to produce something that grabbed peoples attention which was still quirky and witty. Came across the well known and famous The Natural Confectionary Company ‘Bring on The Trumpets’. Thought that this concept could be applied to really anything…So I decided this was my concept. LINK: youtube=http://www.youtube.com/watch?v=8CBUKasAbjE
IDENTITY Now that I knew how I was producing my advert just needed to make an overall identity which started with the logo. Here are my sample logos (left) and then my final one(right): Wanted something that was: Transferable Effective Sophisticated.
INSPIRATIONAL ADVERTS I researched into shoe adverts to see what was existing and the style people were going for. I had a choice whether to go old school 1940’s or contemporary.?! I decided to go a little old school but contemporary and decided that my advert would be a close up of the shoes but in black and white – old school but sophisticated (makes it different compared to the rest of advert which will be in colour. ). Layout was inspired by the puma, adopting the bold san serif fonts for the main advert accompanied by smaller text to follow the voice over for the extra details.
WORRIES I was then worried how I was going to make this look like a motion graphics piece which looked like it was moving throughout when I was using stock imaging?! I did a bit of research on any effects I could add to my animation Suggestions: I played around with an effect called dust particles which stated the obvious but didn’t really get on with it. Tint: We had a lesson on it and really liked the subtle changes it made to a piece of animation, which made it look natural. Pairing this with levels and other colour correction presets I was able to use this to create moods as well as giving the impression of natural sunlight shining into the room…sunny intervals.
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