FI FIJI JI Interim Report for January June 2019 Published January - - PowerPoint PPT Presentation

INTERNA ERNATIONAL TIONAL VISIT ITOR OR SURVEY EY

FI FIJI JI

Interim Report for January – June 2019 Published January 2020

2019 9 INTERI TERIM FIJI JI INTERNA RNATIONAL TIONAL VISIT SITOR OR SURVEY VEY JAN ANUARY Y – JUNE E 2019 9

1

The 2019 Fi Fiji ji Interna nati tion

• nal

al Vi Visit itor Sur Survey is an initiative of the Ministry of Industry, Trade and Tourism with the support of the International Finance Corporation (IFC). It represents an enhanced methodology with an increased sample size to the previous IVS methodology and is based on international best practices. This report is an interim report with data from the first six months of 2019 only. It contains provisional data that will be updated in the full year 2019 report. Unless

• therwise stated, all reported figures are provisional and subject to periodic review.

Reproducti duction

• n of
• f Materia

erial Information contained within this publication, including all charts, information and graphical representations, may be used, reproduced or published without the Ministry of Industry, Trade and Tourism’s prior approval. However, the information source must be explicitly referenced and acknowledged in all modes of representation.

2

TOTAL AL VI VISIT ITORS ORS CHARA ARACTE CTERIS RISTICS TICS

JAN ANUAR ARY Y – JU JUNE E 2019

SECT CTION ION 1

Total visitor arrivals in the first six months of 2019 increased +6% over the same period last year amounting to 407,495 visitors. The spending by visitors totaled to FJD 947M with FJD 259M spent after arrival in Fiji. The average visitor spent FJD 2,323 on their trip to Fiji.

Figures exclude Fiji Residents and Persons In-

• Transit. Spending excludes in-market

expenses such as commissions but includes a portion of overseas airfare. See Appendix.

SUMMARY Y OF KEY EY FIN INDINGS: DINGS: VISIT SITOR OR SPEN END JAN ANUAR ARY – JU JUNE E 2019 9 TOTAL AL VISIT SITORS ORS

FJD 94 JD 947M 7M

TOTAL AL SPEND THAT STAYS YS IN FIJI

688M 688M

PRE-PAID AID SPEND ND

40 407, 7,49 495

TOTAL AL VISITOR ORS

3

259M 259M

POST T ARRIV IVAL AL SPEND ND

The largest contribution to Fiji’s economy came from spending on Lodging, $369 Million or 39% of total

• spending. One-third of visitor spending ($313 Million) was attributed to spending on International Airfare and

17 percent ($158 Million) on Restaurant and Bars, particularly through meals included in pre-paid packages. Total Shopping (Retail, Handicrafts, Communications, Services, Other Shopping) accounted for $11.9 Million.

Figures exclude Fiji Residents and Persons In-Transit. Spending excludes pre-paid expenses such as marketing costs and commissions.

SUMMARY Y OF KEY EY FIN INDINGS: DINGS: VISIT SITOR OR SPEN END JAN ANUAR ARY – JU JUNE E 2019 9 TOTAL AL VISIT SITORS ORS

4

$0.6 .6 $0.6 .6 $0.7 .7 $0.8 .8 $1.0 .0 $1.5 .5 $1.6 .6 $2.0 .0 $2.3 .3 $2.4 .4 $4.2 .2 $6.6 .6 $7.2 .2 $76 $158 $313 $369

Other Shopping Small ship cruises Boat transportation Communications Other Car rental Services Domestic Air Handicrafts/Artwork Bus/Taxi Supermarket/General/Local market food/other Retail Shopping Hotel or Airport Transfer Tours, attractions and tour operator services Restaurant/Bars/Other Eating Places International Airfare Lodging and Accommodations

Tot

• tal

al Spend (FJD mill llion)

• n)

(massages/hairdressing, spa) (SIM cards, Internet, mobile phones) (e.g., clothing, bags, souvenirs, shoes, jewelry)

JAN ANUAR ARY – JU JUNE E 2019 9 TOTAL AL VISIT SITORS ORS

TOTAL AL VISITOR ORS S (%) BY SOURCE CE MARKET ET

TOTAL AL VISIT SITOR ORS S DEM EMOGRAPH RAPHIC ICS

AGE OF VISITOR ORS (%) GENDER

Australia continued to be the largest source for visitors to Fiji, with New Zealand and USA a distant second and

• third. The average age of the party head was between 40-49 years old. Most of these visitors worked full or part

time, though just over 1-in-10 were retired. Most respondents lived with a spouse and a third had children in the household. 40% 21% 11% 6% 7% 4% 2%2%2% 5% AUSTRALIA NEW ZEALAND USA CHINA PACIFIC ISLANDS EUROPE UK CANADA JAPAN OTHER

EMPLOYMENT STATUS

76% 76% 13% 13% 4% 4%7% 7%

Working Retired Student Other

13% 13% 73% 73% 32% 32% 7% 7% 5% 5% 3% 3% Liv Live alo alone ne Spou

• use/Par

artner er Chi Childre ldren Par arent nt or Guar uardian ian Othe her fam famil ily/rel elat ativ ives es Fr Frie iends or room

• mmat

ates es

$

HOUSEHOLD

5

54% 54% 46% 46%

Fem Females ales Males Males 14% 14% 5% 5% 13% 13% 18% 18% 17% 17% 16% 16% 12% 12% 5% 5% 0-1

• 13 YRS

YRS 14-1

• 19 YRS

YRS 20-2

• 29 YRS

YRS 30-3

• 39 YRS

YRS 40-4

• 49 YRS

YRS 50-5

• 59 YRS

YRS 60-6

• 69 YRS

YRS 70+ YRS YRS

6

90% 90% 4% 4% 7% 7%

Hot

• tel

el or

• r Res

Resor

• rt

Tim imesh eshar are Fa Family ly or Fr Frie iends

ACCOMM MMOD ODATION ON

54% 54% 46% 46%

Fr Free ee Indep epende endent nt Trav avele lers (F (FIT) IT) Orga gani nize zed Group

• up or
• r

Pre-paid aid Pac ackage ge Trip ip

TYPE OF TRAVELLERS LERS

TRIP CHAR ARACTER CTERIS ISTICS TICS JAN ANUAR ARY – JUNE E 2019 9 TOTAL AL VISIT SITORS RS

PARTY Y SIZE

On average, visitors stayed 8.5 nights and travelled mainly as couples (43%). Another one-third of visitors came as small groups with an average of five people. The majority (60%) were first time visitors and over half planned their own travel (not on an organized trip). Almost everyone (90%) stayed at a hotel or resort.

AVERAGE E LENGTH OF STAY 8.5

NIGHTS

22% 22% 43% 43% 34% 34%

Sing ingle les Co Coup uples es Group ups

60% 60% 40% 40%

Fi First-tim ime V e Vis isit itor

• r

Re Repeat at V Vis isit itor

NEW OR RETURNING ING

PURPOSE SE OF VISIT SIT JAN ANUAR ARY – JUNE E 2019 9 TOTAL AL VISIT SITORS RS

The vast majority of visitors were on holiday (80%) with 1-in-5 specifically to celebrate a special occasion. Visiting friends and relatives accounted for 5%, while combined business travelers and those who attended a conference was another 7%. Business travelers spent the most on their trip because of the longer stay. The VFR market also stays longer than average but spent less due to lower in-Fiji spending.

Note: Purpose of visit percentages based on IVS responses not actual immigration data.

80 80% 5%

HOLID IDAY VISITING ITING FRIENDS ENDS & RELATIVE IVES

15.8

NIGHTS AVERA VERAGE GE LENG NGTH H OF STAY 7.8 NIGHTS HTS AVERA VERAGE GE LENG NGTH H OF STAY

3%

BUSINESS INESS

14.3

NIGHTS AVERA VERAGE GE LENG NGTH H OF STAY

4%

CONFERE ERENC NCE

5.9

NIGHTS AVERA VERAGE GE LENG NGTH H OF STAY 2,218

FJD VISITOR PER TRIP

SPEND ND 2,349

FJD VISITOR PER TRIP

SPEND ND 4,527

FJD VISITOR PER TRIP

SPEND ND 2,131

FJD VISITOR PER TRIP

SPEND ND

7

8

Most visitors spent time in Nadi and Denarau. Other popular destinations included Coral Coast and Mamanuca Islands. Overall two-thirds of visitors were satisfied with their trip and would recommend Fiji to their family and friends

63 63%

REG EGION ONS S VISI SITED & V VISI SITOR OR SATIS ISFACTI CTION ON JAN ANUAR ARY – JUNE 2019 9 TOTAL L VISIT SITORS RS

WERE E SATISF SFIED ED WOUL ULD D RECO COMMEND END

66 66%

Note: Multiple responses, therefore totals do not add up to 100%

51 51% 63 63% 10 10% 11 11% 17 17% 3% 3% Vanua ua Levu 7% 34 34% 10 10% 27 27% 0.4% 2% 2% 2% 1% 1% 3%

9

SOU OURCE CE MA MARKET RKET PROF OFILES ILES

JAN ANUAR ARY Y – JU JUNE E 2019

SECT CTION ION 2

Visitors from Australia increase another +2.5% and continued to account for the largest share of visitors (40%). Australians spend slightly less than the overall average visitor due to a lower pre-paid package cost and slightly less post-arrival spending.

163,8 63,826 26 FJD JD 302M 02M

223 223

FJD SPEND PER NIGHT

1,845

FJD SPEND PER TRIP

SPEND

8.3

NIGHTS

AVERAGE E LENGTH TH OF STAY

FJD JD 211M 1M

19% 19% 5% 5% 8% 8% 15% 15% 17% 17% 15% 15% 15% 15% 6% 6% 0-13 0-13 YR YRS 14-1 14-19 YRS 9 YRS 20-2 20-29 YRS 9 YRS 30-3 30-39 YRS 9 YRS 40-4 40-49 YRS 9 YRS 50-5 50-59 YRS 9 YRS 60-6 60-69 YRS 9 YRS 70+ 70+

AUSTRALIA TRALIA

SATISFACT CTION ION

66 66%

AGE OF ALL VISITORS

10

GENDER

59% 59% 41% 41%

Fem Females ales Males Males

JAN 2019 – JUN 2019

40 40%

OF ALL VISIT ITORS RS

AUSTRALIA TRALIA

53 53% 48 48% 39 39%

Frien Friends & & Fa Family ily Previo ious us V Visits isits Inter Interne net S Sea earch ch

TOP INFORMA MATION ON SOURCES CES USED D FOR PLANNING* * TOP INFLUENCI ENCING NG FACTOR ORS S FOR VISITIN ING*

The Australian visitor spanned the full range of economic status and usually traveled in groups or couples and rarely traveled alone. This market has a high number of repeat visitors (47%), as such, Australians rely

• n friends & family and previous visits for planning information. Australians find Fiji appealing as a family

friendly destination, its friendly local people, and the value compared to other destinations.

JAN 2019 – JUN 2019

PARTY Y SIZE ANNUAL HO HOUSEH EHOLD LD INCOME E (AUD)

15% 15% 40% 40% 45% 45% Sin Single les Co Couples Gro Groups ps

NUMBER ER OF VISITS TS

9% 10% 8% 14% 9% 14% 9% 6% 7% 8% Und nder er $40,000 $40,000 to $

• $59,999

$60,000 to $

• $79,999

$80,000 to $

• $99,999

$1 $100 00,0 ,000 00 t to $ $12 124, 4,99 999 $125,000 to $

• $149,999

$150,000 to $

• $174,999

$175,000 to $

• $199,999

$200,000 to $

• $249,999

$250,000 or mor

• re

11

42 42% 42 42% 29 29%

It It's a a f family mily f frie iend ndly ly d des estina ination ion The loc e local p l peo eopl ple a e are f e friend ndly The co e cost of st of t trip ip wa was gr s grea eat value lue co compa mpared ed t to o

• other

er d destina ination ions

53% 53% 18% 18% 16% 16% 13% 13% 1s 1st t time ime 2 times es 3 or

• r 4 tim

imes es 5+ times

40 40%

OF ALL VISIT ITORS RS *Multiple responses, therefore totals do not add up to 100%

12

Compared to other markets, Australians were more likely to stay on the Coral Coast. Australians were very active travelers especially participating in many more cultural activities. Accommodations were typically booked through a travel agent.

TOP ACTIVITI ITIES* ES* TOP METHOD OD FOR BOOKING G TRAVEL TOP 5 REGION ONS S VISITED ED

AIRFARE ACTIV IVIT ITIES IES ACCO COMOD MODATIO ION Online ne Booking king Site

34 34%

In Pe Person

• n at a T

Travel el Agen ent or Tour r Compan any

30 30%

Acti tivit vities ies Desk or Concier ierge ge in Fiji

31 31%

AUSTRALIA TRALIA JAN 2019 – JUN 2019

40 40%

OF ALL VISIT ITORS RS *Multiple responses, therefore totals do not add up to 100%

43% 43% 38% 38% 31% 31% 11% 11% Wa Water ter Snorke Snorkelling T lling Tour

• ur

Boat Tou

• at Tour or Oc

r or Ocean Cru ean Cruise ise Canoeing Canoeing or K

• r Kay

ayaking king Other W Other Water A ater Activit ivities ies 56% 52% 48% 29% 10% Denarau Nadi Coral Coast Mamanuca Islands Suva 43% 43% 33% 33% 25% 25% 21% 21% Land Land Mas Massage or Sp age or Spa Self-gu Self-guided ided T Tourin

• uring

Sightsee Sightseeing T ing Tour

• ur

Walkin lking T g Tours

• urs or Short
• r Short Hike

Hikes 47% 47% 38% 38% 38% 38% 29% 29% Culture Culture Han andic dicraft s raft shop hops o

• r m

r marke rkets ts Cu Cultura ltural En l Enterta tertain inmen ent Villa Village ge Visit Visit Fruit Fruit an and Vege d Vegetable Ma able Marke rket

New Zealand visitation to Fiji was up +7.9% in the first six months of 2019. The typical visitor was more likely female. Daily spending by New Zealanders was similar to Australian visitors but per trip spending was lower due to the shortest length of stay among the major markets.

83,7 ,749 49 FJD JD 140M 40M

221

FJD SPEND PER NIGHT

1,667

FJD SPEND PER TRIP

SPEND

7.5

NIGHTS

AVERAGE E LENGTH TH OF STAY

FJD JD 100M 00M

17% 17% 5% 5% 10% 10% 15% 15% 17% 17% 19% 19% 13% 13% 5% 5% 0-13 0-13 YR YRS 14-1 14-19 YRS 9 YRS 20-2 20-29 YRS 9 YRS 30-3 30-39 YRS 9 YRS 40-4 40-49 YRS 9 YRS 50-5 50-59 YRS 9 YRS 60-6 60-69 YRS 9 YRS 70+ 70+

NEW ZEALAN LAND

SATISFACT CTION ION

58 58%

AGE OF ALL VISITORS

13

GENDER

65% 65% 35% 35%

Fem Females ales Males Males

JAN 2019 – JUN 2019

21 21%

OF ALL VISIT ITORS RS

*Multiple responses, therefore totals do not add up to 100%

52 52% 43 43% 40 40%

Frien Friends & & Fa Family ily Previo ious us V Visits isits Travel Age gent nt or

• r

Agenc gency Broc

• chure

ure

TOP INFORMA MATION ON SOURCES CES USED D FOR PLANNING* * TOP INFLUENCI ENCING NG FACTOR ORS S FOR VISITIN ING*

The New Zealand market had an average household income of NZD 100K – 125K and many visitors had already been to Fiji at least once before (55%). As a heavy repeat market, friends and family and past experiences played a large role in planning. However, travel agent information also influenced this market. A friendly destination and the friendly local people were large factors in choosing Fiji. New Zealanders were also strongly influenced to come by recommendations from friends and family.

PARTY Y SIZE ANNUAL HO HOUSEH EHOLD LD INCOME E (NZD)

15% 15% 41% 41% 44% 44% Sin Single les Co Couples Gro Groups ps

NUMBER ER OF VISITS TS

14

36 36% 32 32% 25 25%

It It's a a f family mily f frie iend ndly ly d des estina ination ion The loc e local p l peo eopl ple a e are f e friend ndly Frien Friend, f , family ly o

• r c

collea

• lleagues

es t talked lked about or ut or r reco ecommen mended ed Fiji Fiji

45% 45% 21% 21% 19% 19% 15% 15% 1s 1st t time ime 2 times es 3 or

• r 4 tim

imes es 5+ times

NEW ZEALAN LAND JAN 2019 – JUN 2019

21 21%

OF ALL VISIT ITORS RS 5% 10% 13% 12% 19% 11% 9% 7% 5% 6% Und nder er $40,000 $40,000 to $

• $59,999

$60,000 to $

• $79,999

$80,000 to $

• $99,999

$100,000 to $

• $124,999

$125,000 to $

• $149,999

$150,000 to $

• $174,999

$1 $175 75,0 ,000 00 t to $ $19 199, 9,99 999 $200,000 to $

• $249,999

$250,000 or mor

• re

15

Compared to other markets, New Zealanders were more likely to enjoy the Mamanuca Islands as a destination of choice as well as Lautoka. Online was the preferred booking method for both their airfare and accommodations. With many repeat visitors, they were less likely to be interested in markets, village visits and sightseeing tours.

TOP ACTIVITI ITIES* ES* TOP METHOD OD FOR BOOKING G TRAVEL TOP 5 REGION ONS S VISITED ED

AIRFARE ACTIV IVIT ITIES IES ACCO COMOD MODATIO ION Online ne Booking king Site

31 31%

Online ne Booking king Site

33 33%

Acti tivit vities ies Desk or Concier ierge ge in Fiji

30 30%

*Multiple responses, therefore totals do not add up to 100%

44% 44% 37% 37% 30% 30% 11% 11% Wa Water ter Snorke Snorkelling T lling Tour

• ur

Boat Tou

• at Tour or Oc

r or Ocean Cru ean Cruise ise Canoeing Canoeing or K

• r Kay

ayaking king Other W Other Water A ater Activit ivities ies 64% 56% 33% 30% 14% Denarau Nadi Coral Coast Mamanuca Islands Lautoka 40% 40% 27% 27% 19% 19% 12% 12% Land Land Mas Massage or Sp age or Spa Self-gu Self-guided ided T Tourin

• uring

Walkin lking T g Tours

• urs or Short
• r Short Hike

Hikes Sightsee Sightseeing T ing Tour

• ur

43% 43% 37% 37% 27% 27% 20% 20% Culture Culture Han andic dicraft s raft shop hops o

• r m

r marke rkets ts Cu Cultura ltural En l Enterta tertain inmen ent Fruit Fruit an and Vege d Vegetable Ma able Marke rket Villa Village ge Visit Visit

NEW ZEALAN LAND JAN 2019 – JUN 2019

21 21%

OF ALL VISIT ITORS RS

FJD JD 92M

The first six months of 2019 saw a surge in U.S. visitors (+11.6%). Though the average age is like other markets, there were fewer children travelling from the U.S.A. Their average daily spend was the second highest among the major markets and they also spent more than other markets on post-arrival spending in Fiji. Visitors were highly satisfied.

46,9 ,914 FJD JD 134M 34M

364

FJD SPEND PER NIGHT

2,862

FJD SPEND PER TRIP

SPEND

7.8

NIGHTS

AVERAGE E LENGTH TH OF STAY

4% 4% 9% 9% 14% 14% 16% 16% 16% 16% 17% 17% 16% 16% 7% 7% 0-13 0-13 YR YRS 14-1 14-19 YRS 9 YRS 20-2 20-29 YRS 9 YRS 30-3 30-39 YRS 9 YRS 40-4 40-49 YRS 9 YRS 50-5 50-59 YRS 9 YRS 60-6 60-69 YRS 9 YRS 70+ 70+

UNITE TED D STATES TES

SATISFACT CTION ION

74 74%

AGE OF ALL VISITORS

16

GENDER

58% 58% 42% 42%

Fem Females ales Males Males

JAN 2019 – JUN 2019

11 11%

OF ALL VISIT ITORS RS Note: Sample size is relatively small

56 56% 46 46% 28 28%

Inter Interne net S Sea earch ch Travel Web Websit ites es Frien Friends a and nd Fa Family mily

TOP INFORMA MATION ON SOURCES CES USED D FOR PLANNING* * TOP INFLUENCI ENCING NG FACTOR ORS S FOR VISITIN ING*

The U.S. market was mainly first-timers travelling as couples. Their average household income was more likely above USD125K. The main source of information on Fiji came from Internet searches and travel websites. Fiji appealed to those looking for a new adventure also as an aspirational destination to some.

PARTY Y SIZE ANNUAL HO HOUSEH EHOLD LD INCOME E (US)

20% 20% 58% 58% 22% 22% Sin Single les Co Couples Gro Groups ps

NUMBER ER OF VISITS TS

17

47 47% 36 36% 36 36%

Som Somewh where n ere new ew, I h , I had n never ever been een bef efore

• re

Always lways wan wanted t to vi

• visit

it Spect pectac acular ular la land ndsca cape pe an and na natural sc ural scenery enery

86% 86% 8% 8%3% 3% 3% 3% 1s 1st t time ime 2 times es 3 or

• r 4 tim

imes es 5+ times

UNITE TED D STATES TES JAN 2019 – JUN 2019

11 11%

OF ALL VISIT ITORS RS 7% 10% 9% 5% 17% 10% 11% 5% 12% 12% Und nder er $40,000 $40,000 to $

• $59,999

$60,000 to $

• $79,999

$80,000 to $

• $99,999

$1 $100 00,0 ,000 00 t to $ $12 124, 4,99 999 $125,000 to $

• $149,999

$150,000 to $

• $174,999

$1 $175 75,0 ,000 00 t to $ $19 199, 9,99 999 $200,000 to $

• $249,999

$250,000 or mor

• re

*Multiple responses, therefore totals do not add up to 100% Note: Sample size is relatively small

18

Most of the visitors came through Nadi, though several visitors ventured to the Mamanuca and Yasawa

• Islands. U.S. visitor heavily relied online methods for booking their travel. U.S. were soft adventure

travelers with over half taking walking and hiking tours.

TOP ACTIVITI ITIES* ES* TOP METHOD OD FOR BOOKING G TRAVEL TOP 5 REGION ONS S VISITED ED

AIRFARE ACTIV IVIT ITIES IES ACCO COMOD MODATIO ION Online ne Booking king Site

46 46%

Online ne Booking king Site

41 41%

Acti tivit vities ies Desk or Concier ierge ge in Fiji

28 28%

52% 52% 41% 41% 19% 19% 16% 16% Wa Water ter Snorke Snorkelling T lling Tour

• ur

Boat Tou

• at Tour or Oc

r or Ocean Cru ean Cruise ise Canoeing Canoeing or K

• r Kay

ayaking king Sc Scuba D uba Diving iving 70% 44% 26% 20% 16% Nadi Denarau Coral Coast Mamanuca Islands Yasawa Islands 51% 51% 42% 42% 38% 38% 32% 32% Land Land Walkin lking T g Tours

• urs or Short
• r Short Hike

Hikes Mas Massage or Sp age or Spa Self-gu Self-guided ided T Tourin

• uring

Sightsee Sightseeing T ing Tour

• ur

50% 50% 46% 46% 40% 40% 37% 37% Culture Culture Han andic dicraft s raft shop hops o

• r m

r marke rkets ts Cu Cultura ltural En l Enterta tertain inmen ent Villa Village ge Visit Visit His istoric toric & Cul & Cultura tural Sites l Sites

UNITE TED D STATES TES JAN 2019 – JUN 2019

11 11%

OF ALL VISIT ITORS RS *Multiple responses, therefore, totals do not add up to 100% Note: Sample size is relatively small

European travelers only accounted for 6% of all visitors and showed increased visitation in 2019 (2.8%) mainly due to a strong growth in U.K. visitors. They stayed a longer time than other markets (11.5 nights) and were also younger.

25,020 ,020 FJD JD 74M

257

FJD SPEND PER NIGHT

2,954

FJD SPEND PER TRIP

SPEND

11.5 1.5

NIGHTS

AVERAGE E LENGTH TH OF STAY

FJD JD 53M

5% 5% 9% 9% 27% 27% 16% 16% 14% 14% 15% 15% 11% 11% 3% 3% 0-13 0-13 YR YRS 14-1 14-19 YRS 9 YRS 20-2 20-29 YRS 9 YRS 30-3 30-39 YRS 9 YRS 40-4 40-49 YRS 9 YRS 50-5 50-59 YRS 9 YRS 60-6 60-69 YRS 9 YRS 70+ 70+

EUROPE OPE (INCL CLUD UDIN ING G UK)

SATISFACT CTION ION

63 63%

AGE OF ALL VISITORS

19

GENDER

53% 53% 47% 47%

Fem Females ales Males Males

JAN 2019 – JUN 2019

6%

OF ALL VISIT ITORS RS Note: Sample size is relatively small

*Multiple responses, therefore totals do not add up to 100%

53 53% 43 43% 28 28%

Inter Interne net S Sea earch ch Travel We Websit bsites es Tour ur or

• r G

Guid uide boo

• oks

ks

TOP INFORMA MATION ON SOURCES CES USED D FOR PLANNING* * TOP INFLUENCI ENCING NG FACTOR ORS S FOR VISITIN ING*

Many Europeans came as couples (48%) but also solo travelers (37%). Almost all were first-timers to Fiji. Internet searches and to a lesser extent travel websites and guidebooks provided planning information for this trip. Fiji appealed to those looking for a new adventure and as an aspirational destination to some. Spectacular landscapes were also a draw

PARTY Y SIZE ANNUAL HOUSEHO EHOLD LD INCOME E (EUR)

37% 37% 48% 48% 15% 15% Sin Single les Co Couples Gro Groups ps

NUMBER ER OF VISITS TS

20

47 47% 42 42% 33 33%

Some

• mewhe

where n e new, I h ew, I had never never b been een bef efore Always lways wan wanted t to vi

• visit

it Spect pectac acular ular la land ndsca cape pe an and n natur atural al scenery enery

91% 91% 3% 3% 3% 3% 3% 3% 1s 1st t time ime 2 times es 3 or

• r 4 tim

imes es 5+ times

EUROPE OPE (INCL CLUD UDIN ING G UK) JAN 2019 – JUN 2019

6%

OF ALL VISIT ITORS RS 48% 16% 12% 4% 10% 2%5%2% 0% Under €40,000 €40,000 to €59,999 €60,000 to €79,999 €80,000 to €99,999 €100,000 to €124,999 €125,000 to €149,999 €150,000 to €174,999 €175,000 to €199,999 €200,000 to €249,999 €250,000 or more

21

Europeans favored the island resorts including Yasawa and Mamanuca. Online booking was the preferred method of booking for airfare and accommodations for more than half of the visitors. Many Europeans took on water activities.

TOP ACTIVITI ITIES* ES* TOP METHOD OD FOR BOOKING G TRAVEL TOP 5 REGION ONS S VISITED ED

AIRFARE ACTIV IVIT ITIES IES ACCO COMOD MODATIO ION Online ne Booking king Site

46 46%

Online ne Booking king Site

48 48%

Acti tivit vities ies Desk or Concier ierge ge in Fiji

30 30%

*Multiple responses, therefore totals do not add up to 100%

52% 52% 43% 43% 21% 21% 18% 18% Wa Water ter Snorke Snorkelling T lling Tour

• ur

Boat Tou

• at Tour or Oc

r or Ocean Cru ean Cruise ise Canoeing Canoeing or K

• r Kay

ayaking king Sc Scuba D uba Diving iving 76% 47% 34% 32% 27% Nadi Denarau Yasawa Islands Mamanuca Islands Coral Coast 38% 38% 35% 35% 21% 21% 20% 20% Land Land Self-gu Self-guided ided T Tourin

• uring

Walkin lking T g Tours

• urs or Short
• r Short Hike

Hikes Mas Massage or Sp age or Spa Sightsee Sightseeing T ing Tour

• ur

42% 42% 37% 37% 33% 33% 25% 25% Culture Culture Han andic dicraft s raft shop hops o

• r m

r marke rkets ts Villa Village ge Visit Visit Fruit Fruit an and Vege d Vegetable Ma able Marke rket Cu Cultura ltural En l Enterta tertain inmen ent

EUROPE OPE (INCL CLUD UDIN ING G UK) JAN 2019 – JUN 2019

6%

OF ALL VISIT ITORS RS

The Asian market, including the countries of Japan, South Korea, China, Hong Kong and India, accounted for 13% of visitors and arrivals grew by +13%. This growth was attributed to the strong growth from Hong Kong and Japan. Daily spending ($450 per person per night) was the highest among the major markets with much of the spending done before arrival.

51,132 32 FJD JD 186M 6M

450 450

FJD SPEND PER NIGHT

3,637

FJD SPEND PER TRIP

SPEND

8.08 08

NIGHTS

AVERAGE E LENGTH TH OF STAY

FJD JD 145M 45M

6% 6% 2% 2% 30% 30% 26% 26% 15% 15% 16% 16% 4% 4% 0-13 0-13 YR YRS 14-1 14-19 YRS 9 YRS 20-2 20-29 YRS 9 YRS 30-3 30-39 YRS 9 YRS 40-4 40-49 YRS 9 YRS 50-5 50-59 YRS 9 YRS 60-6 60-69 YRS 9 YRS 70+ 70+

ASIA

SATISFACT CTION ION

58 58%

AGE OF ALL VISITORS

22

GENDER

51% 51% 49% 49%

Fem Females ales Males Males

JAN 2019 – JUN 2019

13 13%

OF ALL VISIT ITORS RS Note: Sample size is relatively small

39 39% 37 37% 29 29%

Inter Interne net S Sea earch ch Travel We Websit bsites es Fri Frien ends and and Fa Family mily

TOP INFORMA MATION ON SOURCES CES USED D FOR PLANNING* * TOP INFLUENCI ENCING NG FACTOR ORS S FOR VISITIN ING*

Overall, Asian visitors travelled as couples and most were first timers. Internet searches and travel websites were top sources for planning information. Visitors who came to Fiji were seeking a new destination with spectacular landscape and scenery. Fiji’s eco-friendly reputation also was a factor.

PARTY Y SIZE ANNUAL HOUSEHO EHOLD LD INCOME E

22% 22% 50% 50% 28% 28% Sin Single les Co Couples Gro Groups ps

NUMBER ER OF VISITS TS

23

49 49% 42 42% 22 22%

Some

• mewhe

where n e new, I h ew, I had never never b been een bef efore Spectac pectacula ular la land ndsca cape an pe and n natural ural sc scener enery Envi nvironme nmentally ntally f friend iendly ly r reputati eputation

• n

86% 86% 6% 6% 6% 6% 1% 1% 1s 1st t time ime 2 times es 3 or

• r 4 tim

imes es 5+ times

ASIA JAN 2019 – JUN 2019

13 13%

OF ALL VISIT ITORS RS

¥

1,240 40 Man-en en

JAPAN

₩

72M 72M

SOUTH KOREA

¥

492,6 ,604 04

CHINA

*Multiple responses, therefore totals do not add up to 100% Note: Sample size is relatively small

24

Most Asian visitors came to Nadi and visited Denarau and Mamanuca Islands. A sizable number also visited Suva. Online booking sites were the primary method for booking airfare, accommodations and even activities. Visitors were less likely to do cultural activities instead many did self-guided touring. Snorkeling and boat tours were very popular

TOP ACTIVITI ITIES* ES* TOP METHOD OD FOR BOOKING G TRAVEL TOP 5 REGION ONS S VISITED ED

AIRFARE ACTIV IVIT ITIES IES ACCO COMOD MODATIO ION Online ne Booking king Site

50 50%

Online ne Booking king Site

45 45%

Online ne Booking king Site

29 29%

57% 57% 44% 44% 27% 27% 14% 14% Wa Water ter Snorke Snorkelling T lling Tour

• ur

Boat Tou

• at Tour or Oc

r or Ocean Cru ean Cruise ise Canoeing Canoeing or K

• r Kay

ayaking king Deep eep Sea Sea / / B Big Ga ig Game F e Fis ishing hing 87% 46% 32% 22% 19% Nadi Denarau Mamanuca Islands Suva Outer Islands 60% 60% 19% 19% 17% 17% 16% 16% Land Land Self-gu Self-guided ided T Tourin

• uring

Sightsee Sightseeing T ing Tour

• ur

Walkin lking T g Tours

• urs or Short
• r Short Hike

Hikes Nati tional Par

• nal Parks /

/ b bot

• tanic

anical ga al gardens rdens / / Mud P Mud Pool

• ol

38% 38% 34% 34% 27% 27% 26% 26% Culture Culture Han andic dicraft s raft shop hops o

• r m

r marke rkets ts Villa Village ge Visit Visit Fruit Fruit and V and Veget egetab able Ma le Market rket His istoric toric an and Cu d Cultural ltural S Sites ites

ASIA JAN 2019 – JUN 2019

13 13%

OF ALL VISIT ITORS RS *Multiple responses, therefore totals do not add up to 100% Note: Sample size is relatively small

Visitors from nearby Pacific Islands made up only 7% of the total count and therefore, their contribution to visitor spending was the lowest. They spent more time in the islands than the average visitor.

27,750 ,750 FJD JD 70M

262 262

FJD SPEND PER NIGHT

2,535

FJD SPEND PER TRIP

SPEND

9.67 67

NIGHTS

AVERAGE E LENGTH TH OF STAY

FJD JD 56M

10% 10% 3% 3% 9% 9% 35% 35% 28% 28% 14% 14% 2% 2% 0-13 0-13 YR YRS 14-1 14-19 YRS 9 YRS 20-2 20-29 YRS 9 YRS 30-3 30-39 YRS 9 YRS 40-4 40-49 YRS 9 YRS 50-5 50-59 YRS 9 YRS 60-6 60-69 YRS 9 YRS 70+ 70+

PACIFIC CIFIC ISLAN ANDS DS

SATISFACT CTION ION

58 58%

AGE OF ALL VISITORS

25

GENDER

52% 52% 48% 48%

Fem Females ales Males Males

JAN 2019 – JUN 2019

7%

OF ALL VISIT ITORS RS Note: Sample size is relatively small

65 65% 56 56% 28 28%

Previo ious us v visits isits Frien iends / F / Family ily Socia

• cial Me

l Media ia (F (Faceboo cebook, T k, Twit witter er etc) etc)

TOP INFORMA MATION ON SOURCES CES USED D FOR PLANNING* * TOP INFLUENCI ENCING NG FACTOR ORS S FOR VISITIN ING*

Many Pacific Islanders came on their own and most were repeat visitors. Therefore, they relied on previous visits and friends and family for information sources. Many Pacific Islanders came because

• f an event or to conduct business. They were also drawn by the family friendliness of Fiji.

PARTY Y SIZE ANNUAL HO HOUSEH EHOLD LD INCOME E (FJD)

55% 55% 23% 23% 23% 23% Sin Single les Co Couples Gro Groups ps

NUMBER ER OF VISITS TS

26

47 47% 32 32% 26 26%

Attend nd ev event or nt or co conduct b ct busine iness A f family mily f frien iendly ly d des estina inatio ion Fri Frien ends, fa , famil mily y or

• r coll

collea eague gues t talked alked abo bout o

• r r

rec ecommen ended F ed Fiji iji

17% 17% 6% 6% 35% 35% 42% 42% 1s 1st t time ime 2 times es 3 or

• r 4 tim

imes es 5+ times *Multiple responses, therefore totals do not add up to 100% Note: Sample size is relatively small

PACIFIC CIFIC ISLAN ANDS DS JAN 2019 – JUN 2019

7%

OF ALL VISIT ITORS RS 69% 6% 13% 3% 1% 2%2% 4% Und nder er FJ$ J$40,000 FJ FJ$40,000 to FJ$5 FJ$59,999 FJ FJ$60,000 to FJ$7 FJ$79,999 FJ FJ$80,000 to FJ$9 FJ$99,999 FJ FJ$100,000 to FJ$1 FJ$124,999 FJ FJ$125,000 to FJ$1 FJ$149,999 FJ$15 150, 0,00 000 0 to FJ$1 FJ$174 74,9 ,999 99 FJ FJ$250,000 or

• r more

27

Almost all Pacific Islanders went to Nadi and more than half went to Suva. Pacific Islanders did not heavily engage in visitor type activities. If anything, they went to food and handicraft markets. Since many came for business, the booking was done by their work.

TOP ACTIVITI ITIES* ES* TOP METHOD OD FOR BOOKING G TRAVEL TOP 5 REGION ONS S VISITED ED

AIRFARE ACTIV IVIT ITIES IES ACCO COMOD MODATIO ION Busines ess made arrang ngem emen ents ts

32 32%

Busines ess made arrang ngem emen ents ts

33 33%

Not

• t applic

licab able le

41 41%

80% 55% 25% 15%4% Nadi Suva Lautoka Pacific Harbor Outer Islands 30% 30% 17% 17% 13% 13% 13% 13% Land Land Self-gu Self-guided ided T Tourin

• uring

Walkin lking T g Tours

• urs or Short
• r Short Hike

Hikes Mas Massage / age / Sp Spa Water p ter parks arks and other a and other att ttrac racti tions

• ns

33% 33% 29% 29% 14% 14% 11% 11% Culture Culture Fruit Fruit an and Vege d Vegetable Ma able Marke rket Handic Handicraft shops raft shops o

• r m

r markets rkets Relig eligiou ious Sites Sites / / S Serv ervic ice Villa Village ge Visit Visit

PACIFIC CIFIC ISLAN ANDS DS JAN 2019 – JUN 2019

7%

OF ALL VISIT ITORS RS

8% 8% 5% 5% Wa Water ter Boat Tou

• at Tour or Oc

r or Ocean Cru ean Cruise ise Saili Sailing ng / / Yac Yachti hting ng

*Multiple responses, therefore totals do not add up to 100% Note: Sample size is relatively small

28

APPENDIX PENDIX

FI FIJI JI

PURPOSE SE OF VISIT SIT JAN ANUAR ARY – JUNE E 2019 9 TOTAL AL VISIT SITORS RS

29

1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 2% 2% 2% 2% 3% 3% 4% 4% 4% 4% 5% 5% 5% 5% 5% 5% 13% 17% 20% 20% 80% 80% Religion Sports Volunteer Attend/Participate in a cultural, historical or musical event Get married Education/training Incentive/Reward trip Business Conference/convention Wedding/attend wedding Visit friends/relatives Corporate business meeting Honeymoon Adventure Traveller Anniversary/birthday Family Gathering/Reunion Holiday/vacation

ALL REASONS ONS FOR R VISITING NG FIJI

One-fifth of visitors actually came for the specific purpose of a family gathering or reunion and a similar amount came to celebrate an anniversary or birthday. Adventure travel, including surfing and diving, accounted for 13% of travelers. The honeymoon and wedding niche market was not quite as large (5% for honeymoon, 4% to attend a wedding, or 1% to get married).

Note: Visitors could select more than

• ne purpose of visit, therefore totals

do not add up to 100%

50 100 150 200 250 300 Australia New Zealand U.S.A. Europe Asia Pacific Islands

Distribution of Pre-paid and In-Fiji Spend

In Country Spend Pre-Paid Spend 70% 70% 72% 72% 69% 69% 72% 72% 79% 79% 21%

SPEND D BY MARKET

Fiji Million dollars 30% 30% 22% 22% 86% 86% 73% 73% 28% 28% 78% 78% 28% 28% 31%

Overall, Australian visitors contributed the most to the Fiji economy (32% of total spend). Americans (14%) spent a similar amount to New Zealand (15%), though there were less American visitors. All together the Asia markets also had a large contribution, at 20% of total spend, though most spending was done through pre-paid packages.

JAN–DEC EC 2018 8 HOL OLIDAY Y VISIT ITORS SPEN END D BY MAR ARKET ET

JAN 2019 – JUN 2019

78% 78%

30

RES ESPONSE NSE RATE E DATA

2, 2,23 231

TOTAL AL NUMBER OF RESPON ONSE SES

13,7 ,725 25

TOTAL AL NUMBER OF EMAILS SENT

16.3%

RESPONS ONSE E RATE Email address collection began in January 2019 and the initial questionnaire was launched in March 2019, resulting in lower response rates for the first two months. As data collection at the Nadi International Airport has improved, the partners has also seen higher numbers of completed surveys. The partners continues to work on ways to increase the number of email addresses collected, which will increase the overall sample size.

10% 12% 18% 18% 16% 22% 100 200 300 400 500 600 0% 5% 10% 15% 20% 25% January February March April May June Respons

• nse

e Rate and Surveys Collect ected ed for 2019 1058 539 216 49 212 99 50 8 Australia New Zealand USA Canada Europe Asia Islands Other areas Valid id Comple lete Surveys 31

JAN N 2019 – JUN N 2019

+

PRE-PAID AID TRAVEL EL PACKAGE GE DISA SAGG GGREG REGATION TION

STAYS IN FIJI

17 17%

PRE-PAID SPEND PER VISIT ITOR

52 52%

PRE-PAID SPEND PER VISIT ITOR

69 69%

PRE-PAID SPEND PER VISITOR

PRE-PAID AID PACK CKAGE GE

COMMIS ISSIO ION IN INTERNATIO IONAL AL AIR IRFARE ACCOMM MMODATIO TION RESTAURAN ANT T / FOOD TRANSFE FER OR TOURS

31 31% x50 x50% x100% 14 14% 7% x0 x0% x100% x100% 35 35% 13 13%

32

Portion flowing into Fiji Economy Portion of Pre-Paid Package

A portion

• f

pre-paid expenses for package tours and international airfare is allocated to tourism spend in country versus pre-paid spend that stays with international businesses such as

• utbound

tour

• perators.

Spend is disaggregated using a series

• f

assumptions based on industry research. For respondents that select that they pre- paid international airfare, 50% of this pre- paid spend is allocated to total tourism spend flowing into the Fiji economy. For respondent that select that they spend on a pre-paid tour package, they are asked what that package included. Based on the response, the amount of pre-paid spend is allocated into the categories as represented in the graph. Then a portion of spend in each category is allocated to total tourism spend flowing into the Fiji economy, with the remainder allocated to spend staying with international businesses.

Disclai aimer mer

33

Data users are advised to consider carefully the provisional nature of the information and data before using it for decisions that concern the conduct

• f business involving substantial monetary or operational consequences.

Unless otherwise stated, all reported figures are provisional and subject to periodic review. Inaccuracies in the data may be present because of instrument and/or malfunctions or human error at data collection. Subsequent review may therefore result in revisions to the data. Information concerning the accuracy and appropriate uses may be

• btained by contacting the Ministry of Industry, Trade and Tourism of the

Government of the Republic of Fiji.

Prep epar ared d by SMS S Rese sear arch & Mark rketing ting Services, ices, Inc.

FI FIJI JI

IFC’s work in Fiji is supported by the governments of Australia and New Zealand under the Fiji Partnership. Australia, New Zealand and IFC are working together under the Partnership to unlock private sector investment, promote sustainable economic growth and boost shared prosperity in Fiji.