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BILLABONG INTERNATIONAL 2017 HALF YEAR RESULTS LIMITED 24 February 2017 2016 World Junior Champion Ethan Ewing 2017 HALF YEAR RESULTS 2 TODAY SUMMARY OF RESULTS PROGRESS ON OUR STRATEGY FINANCIAL DETAILS Bi Billabong ng And ndy


  1. BILLABONG INTERNATIONAL 2017 HALF YEAR RESULTS LIMITED 24 February 2017 2016 World Junior Champion Ethan Ewing

  2. 2017 HALF YEAR RESULTS 2

  3. TODAY ׀ SUMMARY OF RESULTS ׀ PROGRESS ON OUR STRATEGY ׀ FINANCIAL DETAILS Bi Billabong ng And ndy y Warho hol Collect ection n global launch unch 2 2 March ch 2017 2017

  4. OVERVIEW “ $ 508.3 m With yesterday’s announcement regarding the sale of Tigerlily, GROUP REVENUE we’re simplifying our portfolio $ 29.3 m and paying down debt. We’re seeing a strong profit lift in GROUP EBITDA the Americas and our key (excluding significant items) ( $ 16.1 m ) initiatives are set to deliver substantial margin improvements. NET LOSS AFTER TAX On that basis we affirm our FY17 (including significant items) “ EBITDA guidance, adjusting for Tigerlily. Neil Fiske Chief Executive Officer 2017 HALF YEAR RESULTS 4

  5. PROGRESS IN H1 • Pr Prof ofit turnarou ound in Americas >2X • Sha Share e gains ns in n core e sur urf market ets • Co Comparable inventories down 9% yoy • Op Operating cash flow ~2X • Be Benefits from sourcing g and d logi gistics bu buildi ding • Co Comparable CO CODB down 5.9% yoy as reported; down 3.9% consta co stant t cu curr rrency cy • So Social med edia follower ershi hip up up 33% 33% to >34M 34M globally • Ke Key measures of br brand d equ quity mostly up • St Streng engthened hened the he lea eader ershi hip tea eam • Ti Tigerlily sale simplifies the business & pays down debt • Ba Basis for subs bstantial impr provement yoy in H2 2017 HALF YEAR RESULTS 5

  6. AT A GLANCE H1 sales weighted to APAC…and H2 sales weighted to Americas Driven by the Big 3 Brands (revenue by region 1H17, % of total) (revenue by region 2H16, % of total) (% of total 1H17 wholesale external sales) 17% 18% 45% Asia Pacific 33% 12% Americas Europe 49% 19% 38% 88% from the Big 3 brands 19% H1 sales balanced by channel…and H2 sales weighted to Wholesale (revenue by channel 1H17, % of total) (revenue by channel 2H16, % of total) 50% 51% 38% Retail Wholesale 49% 62% Billabong RVCA Element Other 2017 HALF YEAR RESULTS 6

  7. FIRST HALF OVERVIEW Total Group sales $508M, down 5.8% on a comparable constant currency basis EBITDA in Americas (before global allocations) more than doubled yoy, with good momentum into second half Group EBITDA of $29.3M affected by factors in APAC & Europe: 1. Unseasonal weather in Australia led to a soft start through October 2. Last of the adverse APAC currency impacts from low AUD 3. Unusual drop in orders by Middle East distributor as inventory levels reset 4. Late arrival of cooler weather affected European sales Gross margin expansion in Americas offset by currency and tough retail conditions in APAC and Europe. Margins flat overall. Have now cycled the impact of the low AUD on gross margins in APAC. In Europe, less FX pressure in H2. Comparable CODB down $14.7M as reported, or 5.9% yoy Net statutory after tax loss of $16.1M — restructuring & significant items after tax up $9.5M on previous half (mostly non cash in the period) Improved cash flow and better EBITDA conversion 2017 HALF YEAR RESULTS 7

  8. DRIVERS OF EXPECTED H2 IMPROVEMENT Americas turnaround Group to benefit from region’s weighting • towards larger second half, with profitability to accelerate as margins improve Gross margin expansion in all regions • COGS savings from global sourcing initiatives • Assortment planning from concept-to-customer • No expected currency impact from USD in H2 • Leaner inventories, down 9% comparable yoy • Margin profile of forward orders in wholesale Continued focus on CODB 2017 HALF YEAR RESULTS 8

  9. TIGERLILY SALE SIMPLIFIES BUSINESS • Sale agreement with Crescent Capital Partners for the sale of Tigerlily for $60M • Net proceeds will be used to pay down debt and reduce interest costs • Sale is consistent with strategy to simplify the Group — global brands on global platforms 2017 HALF YEAR RESULTS 9

  10. AMERICAS : SIMPLIFIED AND FOCUSED SITUATION • After soft Q1, big 3 brands up yoy in Q2 • Ongoing simplification of business helping boost profitability • RVCA impacted by a significant decline in sales to a large United States retailer which was in Chapter 11 for a part of the period ACTIONS • Rationalised organisational structure and reduced CODB • Rationalised store base from 64 to 54 — almost half of H1 revenue decline (excluding Sector 9) associated with non-performing stores that closed since previous year • Seeking further portfolio simplification post Sector 9 • Leveraging global sourcing, concept to customer for margin gain • Leading ecomm development through Billabong NA PROGRESS • EBITDA up 159% cc to $10.3M (before global allocations) • Gross margin expands 170bps • CODB down 8% cc (excluding Sector 9) • ecommerce up 22.7% cc, led by Billabong North America +41.5% • Billabong increases #1 brand share in USA specialty retail • RVCA also increases share in USA specialty retail • Inventory (excluding Sector 9) down 11.1% cc 2017 HALF YEAR RESULTS 10

  11. REGIONAL PERFORMANCE – AMERICAS Revenue: Excluding Down 12.7% as reported and • Sector 9 Constant Constant excluding Sector 9 revenue down As Reported (AUD) 1H17 1H16 Reported Currency Currency 4.8% cc. excluding Significant Items $m $m Change % Change % Change % Sales 192.1 219.9 (12.7%) (9.5%) (4.8%) Bricks & mortar retail down 8.5% cc • due to planned closures. Gross Profit 92.5 102.3 (9.6%) (6.3%) (2.0%) Bricks & mortar comp store sales up • Gross Margin 48.2% 46.5% 0.5% cc for the region, with the USA Overheads (net of other income) 82.2 98.2 (16.3%) (13.2%) (8.0%) bricks & mortar retail comp store sales EBITDA Pre Global Allocation 10.3 4.1 152.2% 159.1% 104.8% up 1.1% cc. Global Allocation 6.9 6.0 15.3% 15.3% Brand Billabong North America • EBITDA Post Global Allocation 3.4 (1.9) - - ecommerce sales up 41.5% cc. EBITDA Margin 1.8% -0.9% Overall gross margins improved 170 1H17 1H16 Comp Store Sales % 0.5% (4.7%) bps. Store Count (Number) 54 64 Constant Overheads were down on the pcp 8.0% As Reported (AUD) 1H17 1H16 Reported Currency in constant currency terms when including Significant Items $m $m Change % Change % Sales 192.1 219.9 (12.7%) (9.5%) excluding Sector 9 from the pcp and excluding the allocation of global EBITDA (5.4) (3.7) (45.6%) (40.5%) overhead costs. EBITDA Margin (2.8%) (1.7%) Total EBITDA (before Global Allocation) up $6.2M (159.1% cc). 2017 HALF YEAR RESULTS 11

  12. APAC: WEAK H1 AUST RETAIL CONDITIONS SITUATION • Unseasonal weather patterns affect trading through October for us and our customers • Overall retail market weak and highly promotional • $4M increased product cost due to FX (170bps); pressure easing in H2 • $5M sales impact as Middle East distributor resets inventory • $2.5M topline impact of South Africa warehouse fire; insurance offsets EBITDA ACTIONS • Simplified business with sale of Tigerlily • Substantial cost reduction implemented late in H1, full 6-month effect in H2 • Focusing on gross margin recovery/expansion • Driving speed to market, more agile retailing capability • Building ecomm capability PROGRESS • Billabong expands #1 share position in core surf market • RVCA grows wholesale equivalent sales 14%, also gains share in core surf • December comps improve — slightly positive • ecommerce sales up 17.7% (now 2.1% of sales) demonstrates potential • Inventory down 7.9% cc • CODB down 4.4% cc Lau aura a En Enever 2017 HALF YEAR RESULTS 12

  13. REGIONAL PERFORMANCE – ASIA PACIFIC Revenue: Constant • Down 5.2% - or down 6.7% (cc). As Reported (AUD) 1H17 1H16 Reported Currency excluding Significant Items $m $m Change % Change % • Asia Pacific impacted by a weak October Sales 231.3 243.9 (5.2%) (6.7%) with comparable bricks & mortar retail sales down 16.0% in Australia. This had a Gross Profit 126.9 137.0 (7.4%) (9.0%) flow on impact to wholesale repeat orders Gross Margin 54.9% 56.2% in the months of November and December. Overheads (net of other income) 98.0 100.8 (2.7%) (4.4%) • Bricks & mortar retail sales in November EBITDA Pre Global Allocation 28.9 36.2 (20.3%) (21.7%) and December improved compared to October. Australian comparable bricks & Global Allocation 8.3 6.6 25.2% 25.2% mortar retail sales in the month of EBITDA Post Global Allocation 20.6 29.6 (30.5%) (32.0%) December were up 0.9%, a creditable performance having regard to general EBITDA Margin 8.9% 12.1% retail conditions in Australia. 1H17 1H16 • For the half as a whole, bricks & mortar Comp Store Sales % (3.7%) (1.0%) comparable store sales trading across the Store Count (Number) 255 246 region were 3.7% lower compared to the Constant pcp. In Australia, comparable store sales As Reported (AUD) 1H17 1H16 Reported Currency were down 4.2% on the pcp. including Significant Items $m $m Change % Change % Gross margin pressure reflected the lower Sales 231.3 243.9 (5.2%) (6.7%) AUD, relative to the USD, during the period EBITDA 19.2 29.5 (35.0%) (36.5%) which increased input prices (approximately $4M) and impacted gross margins 170 basis EBITDA Margin 8.3% 12.1% points compared to the prior year, together with a highly promotional retail environment. Sourcing and other margin improvements limited the overall decline in gross margins to 130 basis points. 2017 HALF YEAR RESULTS 13

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